Opinion 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict…
Opinion Digital publishing involves collecting and processing personal data to improve content distribution, targeting and personalization. This data processing may subject publishers to comply with…
Opinion Over the last few weeks, we’ve seen the launch of two promising entertainment options – Apple TV+ and Disney+. Conventional wisdom (and most ‘experts’)…
Opinion Over the last decade, the digital publishing industry has experienced sweeping changes as consolidation, closures and layoffs have eroded the market. Gone are the…
Opinion Much has been said about Facebook’s upcoming “News Tab” not least by Mark Zuckerberg: we [are] launching a big initiative around news and journalism…
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering…
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who…
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and…
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account…
Opinion British Airways’ (BA) £183 million fine signals more than a definite end to the GDPR grace period; it illustrates the high price companies could…
Opinion/Case Study There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate…
Many publishers today struggle with how to sell and value the numerous advertising opportunities provided by their digital editions. While publishers know they need to…
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues…