AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out…
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural…
OPINION As the impact of COVID-19 has torn through daily life, business operations, and financial markets its impact has been felt in the media industry…
OPINION Ensuring their advert is placed on quality sites next to brand-suitable stories has always been top of mind for advertisers as they consider media…
OPINION Just two years after the first iteration of the IAB’s Transparency and Consent Framework (TCF) came into play, the AdTech ecosystem is being asked…
OPINION We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising questions are rising up to…
OPINION The COVID pandemic and its ensuing lockdown measures have presented us with great opportunities to discover – or rediscover – our passions online. With…
In 2017, Uber filed a lawsuit against Fetch Media for allegedly buying fake clicks and taking credit for app installs it didn’t deserve. Fast forward to 2019…
OPINION Not surprisingly, the huge drop in global economic activity during the Covid-19 pandemic is poised to make way for an unprecedented crisis. Businesses across all…