Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…
Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher…
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…
With people’s internet usage on the rise and an increasing amount of competition for attention, publishers need to open up, collaborate and give the audiences…
As news evolves, the rise of interdisciplinary fields, such as tech and translation, are finding their way into investigative journalism. Virtual reality has changed the…
I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made…
Publishers weren’t the only ones facing paradoxes in 2020; while lockdown sparked record online interaction and the highest content consumption growth since 2014, the pandemic-induced…
Lazy loading isn’t something new. Publishers — big or small are quite familiar with the technique. In fact, Google Chrome has browser-level support that’ll help…
Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant. This month’s question came…