The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized.…
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues.…
The recent privacy-related concerns raised among top tech companies like Google and Apple, the changes in online behavior, shopping experiences, and the rise of new…
Over the past year, Quartz has been building a pop-up newsletter strategy under our Need to Know brand. While Quartz had produced short-term newsletters in…
The gradual loss of third-party cookies has been leading debates amongst the industry for what feels like forever. And with Google delaying the removal of…
Don’t assume an entry-level candidate can manage one of your most important audience channels. Despite a decline after the initial COVID bump, social media traffic…
That wasn’t the actual headline of our new effectiveness study The Bottom Line, but it‘s a good alternative. Three years ago, we launched the biggest ever…
The Zuckerberg beast is at it again; it wants to consume your eyeballs by way of Oculus, absorb your innermost thoughts through Facebook data collection,…
In the new publishing economy young content creators appear to rule the world. The most successful are making astonishing sums – literally tens of millions…
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects…
The digital space is all too familiar with issues caused by misinformation and disinformation. So far, attention has mostly focused inwards; looking at the part…