The Guardian is taking audiences into London’s sewers
The Guardian has developed a new virtual reality (VR) experience that lets audiences explore London’s Victorian sewers. The project is the first in a series…
Research: virtual reality shows strong potential
YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Nielsen, has released a neuroscience-informed research report demonstrating how the unique power of virtual reality…
“Mojo allows journalists to shoot, edit, publish and broadcast live with their phone”
Journalists at KTSF Television are using mobile journalism (mojo) techniques to provide news to over 1.4 million under-served Asian-Americans in the San Francisco Bay Area,…
MPA: Mobile is key driver of magazine audience growth
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from…
Why newsrooms are expanding their data teams
A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted…
Advertisers’ stories become more engaging with Flipboard’s new product
Flipboard announced a new ad product that should have marketers swiping right with approval. Dubbed Storyboard, the new offering will allow brands to share an…
Publishers are pleasantly surprised by Google AMP traffic
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February,…
Will Google’s Pixel smartphone change the game?
Moving away from being involved in Nexus phones made by third parties, Google has introduced its own product with anticipation to change the game of…
The Top 10 Media Trends Publishers Can’t Ignore
1. Content Consumption Goes Mobile It’s well known that readers are increasingly accessing content via their mobile devices. “Almost two thirds of our visitors are…
Half of U.S. smartphone users download zero apps per month
Apple recently announced that its iOS users alone have downloaded more than 140 billion apps since the App Store launched in 2008. But the app…
How Forbes got readers to double the time spent per post on mobile
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. As comScore found, mobile eats up 65 percent of digital media time. But many…
Apple iPhone 7: Full specs and key features
At a launch event last night, Apple revealed an upgraded iPhone that, while aesthetically similar to the iPhone 6s and 6s Plus, has several big…
How The Dallas Morning News made a millennial-minded news app
For years, newspapers have worried that future generations have less and less use for their product. The Dallas Morning News felt this acutely, and it’s…
As WhatsApp starts sharing data with Facebook, some brands see dollar signs
The announcement was viewed as a betrayal by users who pointed out that WhatsApp’s founders promised the Facebook deal would not affect privacy on WhatsApp.…
Digital publishing and the challenge of smartphone content
Nicholas Cleanthes is the Marketing Manager at YUDU. He has worked in the publishing space for four years and keeps a keen eye on the…
Google AMP is about to become a much bigger deal
Google is now planning to show AMP links everywhere in its mobile search results — that is to say, in a place that probably drives…
Magazines see audiences shift to mobile
MPA — The Association of Magazine Media has released The Magazine Media 360° Brand Audience Report for the first half 2016, showing that magazine media…
How to succeed in mobile publishing – lessons from FIPP
I came away from my two days at FIPP Mobile a little bit terrified by the pace of change in mobile consumption, and the awesome…
