Why Hearst is betting big on voice
Hearst is betting on voice platforms as a long-term priority as it continues to develop products for both Amazon Alexa and Google Assistant platforms. Last…
The New Publishing Economy: An optimistic case for the industry in 2018
Twenty-one years ago, almost to the day, the New York Times embraced the “World Wide Web” and launched an online version of its daily newspaper, part of…
Condé Nast acquires Lighthouse Datalab Team
Addition of Lighthouse Datalab team pushes Condé further into the realms of data science and its vast potential. Condé Nast has this week announced it…
How Volkswagen is using artificial intelligence for ad buying decisions
Cars aren’t the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand’s media buys in Germany and proving to be more effective…
Five predictions for mobile programmatic in 2018
With mobile being the key place for advertisers to spend money in 2017, Filippo Gramigna, VP Global Sales at Widespace, looks to the year ahead…
Here’s how the Google Speed Update could impact you
Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings…
How technology is (and isn’t) changing our reading habits
How do New York Times journalists use technology in their jobs and in their personal lives? Alexandra Alter, who covers the books industry for The Times,…
‘More views, angles and perspective’: Why community journalism may be the future of news
Community journalism, the local news coverage typically focused on neighbourhoods, suburbs and small towns, helps to address gaps in the mainstream media, providing increased diversity, greater…
Digital marketing predictions for…..2026
Technology is ever evolving, yet whilst we see small changes in the immediate future, it is unlikely we’ll see a radicalisation of the industry. But where…
Publishers start using artificial intelligence for display ads
Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise…
How will voice technology change consumer behaviour?
According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on…
It’s all about data – how magazine media wins the digital advertising challenge
The battle for ad dollars among the oligopoly of Google/Facebook/Amazon and everyone else, is as much about the advantage in data and the cross-channel access…
How the EU’s new ePrivacy regulations could profoundly impact all media
From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation…
App for journalists: FilmoraGo, for editing videos on your smartphone
What is it? A video editor in your pocket, enabling you to smoothly create video packages using the images and clips on your mobile device, and…
How customer data is guiding Condé Nast’s marketing strategies
Condé Nast is pushing to identify marketing opportunities across its publications, with the help of research initiatives designed to better understand consumer behavior. The effort is part of…
Flurry State of Mobile 2017: with captive mobile audiences, new app growth stagnates
For an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and…
Amazon tips its hand on Alexa ads
Although Amazon maintains there are no plans to put ads on its Alexa voice assistant — the brains behind the Echo line of smart speakers…
The Telegraph takes on audio storytelling using Alexa and Google Assistant
The Telegraph’s commitment to video and audio storytelling was further emphasised in 2017 with the hiring of two broadcast journalists. Its portfolio of podcasts and drive to…
Sizmek announces first AI-enabled adtech platform offering total transparency
Sizmek Inc., the world’s largest independent buy-side advertising platform will now offer full transparency across its AI-enabled platform. The decision is designed to empower and…
How publishers can prepare for voice, the next frontier in media
What’s amazing is not that Alexa can respond to just about any demand. On the contrary, it’s how well Amazon’s hit product understands what you’re…
