Using CRM to manage subscriptions and renewals
Subscription growth rates are accelerating, so how can media and publishing businesses ensure they can get the most from their subscription models and retain customers?…
What happens next? 5 eCommerce trends publishers cannot afford to ignore
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this final chapter we explore some of the biggest trends in…
eCommerce in Publishing: 3 strategic considerations
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies A number of publishers were already embracing the potential for eCommerce. However,…
How local publishers are using innovative formats and distribution strategies to serve readers
A new report from the International Press Institute (IPI) takes an in-depth look into how local news publishers outside the US and Western Europe are…
Desert Island metrics, for publishers
I can’t be the only person, surely, to have played Desert Island Discs in their head? It’s the BBC radio show in which you select…
“Robots produce the information, journalists do the journalism”: McClatchy goes real estate robotic
US local media group McClatchy has signed an agreement with automated journalism provider United Robots for a pilot partnership to deliver home sales news in…
Why 77% of publishing execs think AI will be important for success
77% of publishing executives told WAN-IFRA that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had…
3 ways to increase the value of anonymous users on your website
Every paid subscriber you have now probably started out as a fly-by user, visiting your website from a search result or a post on social…
eCommerce in Publishing: Why eCommerce? Why now?
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this first chapter, we explore the growing prominence of eCommerce in…
Reach creates Email Innovation Lab: Partners with Google News Initiative to turbocharge newsletters
“Local news is more important than ever” As Peter Houston wrote in our 2021 Media Moments Report, “The power of email newsletters to drive audience…
Publishers’ “huge leverage” for reader revenue growth: WAN-IFRA report
“What is refreshing is this is not relegated to just publishers with deep pockets” 77% of publishers say AI will play a crucial role in…
Freddie Starr ate my NFT: The Media Roundup
News UK explores cashing in on crypto boom with NFTs They’ve tried bingo and gambling so it’s no surprise that The Sun publisher is looking…
eCommerce in Publishing: Introduction
What publishers need to know about this growing revenue stream and what it means for them This is an excerpt from our free-to-download report, eCommerce in…
Thoughts on Dotdash Meredith and the “Data Industrial Complex”
Our publishing nation will continue to grow, but most likely in directions that are still unexpected and as yet, unexplored. I’ve been getting many industry…
What might web3 mean for publishing and advertising?
Last year saw the first real web3 experiments from publishers and advertisers. From NFT drops to purchasing metaverse real estate, companies started to at least…
How to move to digital-first publishing to stay competitive
Podcast for Publishers Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around…
Secrets of second-party data, and how to activate it at scale
Driving real results in a post-cookie future With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of…
Publishers: Key decisions for your app strategy
From the minds of industry product experts A successful app strategy is at the core of successful subscriptions businesses for news. This week, we heard…
“Tremendous benefits to news media companies”: How publishers are placing data at the center of their decisions
“While every publisher is drowning in data, only half have a roadmap — and I’ve yet to find a publisher who is totally happy with…
How to capture and use audience insights to improve engagement
The Atlantic spent two years studying ‘readers’ & listeners’ needs’ to understand why individuals choose its journalism. Wan-IFRA has also just published a report showing…
