Digital Innovation Archives | Page 2 of 30 | What’s New in Publishing

Digital InnovationFaisal Kalim

“This is a reset moment”: How publishers can seize opportunities in the pandemic to renew and find growth

Lucy Kueng, Senior Research Associate at Reuters and internationally renowned expert on digital disruption, has published a new book. It looks into how publishers can…

Campaign Publishing Summit, 9th Dec 2020: Reader discount

Campaign’s Publishing Summit, on the 9th of December, will bring together publishers, marketers and commercial leads to share their experiences from this year and discuss publishing…

“It’s really something audiences globally crave”: Lessons on podcast content and how to build revenue

Audio is definitely having its moment and, when we gathered some of the world’s leading podcast and storytelling together, the passion for the revived medium…

“User needs pieces almost always outperform regular news articles”: What publishers need to know

5 questions about the user needs, with Dmitry Shishkin We started the Triple N project to make our editorial analytics solution even more actionable. By fusing predictive analysis with a content…

“Lasting legacy of the coronavirus crisis”: How COVID-19 is reshaping the publishing industry

The pandemic has created deep disruption in the publishing industry. “Lockdowns and safety restrictions have changed the way news is produced, with long hours and…

“The real growth area is hybrid”: The future of the events industry

Few sectors have been hit harder by Covid 19 than the events industry. Yet, what became clear from two sessions held during FIPP World Congress…

“A new day is dawning”: Publishers gear up for a better tomorrow in the face of significant upheaval

“When disruption appears all around, when the familiar is crumbling in front of us, it can be hard to see the rays of a brighter…

Publishers’ guide to planning online events

In October 2019, we published a report, “Events in Magazine Media: How to Convert Them Into a Revenue Source”. It concerns all the ways in…

Mobile publishing: Common mistakes and how to avoid them

Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might be the reason why. With…

How the pandemic has changed the advertising publisher relationship

OPINION I have been in the media buying industry for 30+ years and, sadly, news brands have been in decline since then – and for…

155 years of innovation at The Nation

Amid the screaming headlines and provocative tweets that accompany American politics at the moment, The Nation has remained a publication that steadfastly refuses to sensationalise.…

AOP announces winners for the Digital Publishing Awards 2020

OPINION Last week AOP showcased the UK digital publishing industry’s top talent in the virtual debut of its prestigious annual Digital Publishing Awards. In what…

“Subscriber fatigue is a little bit overrated”: Top journos discuss the realities of going solo

Over the past few weeks, there have been a number of high-profile examples of journalists leaving publications to launch their own newsletters. This isn’t a…

What publishers can learn from the rapid digital transformation of an iconic brand

When Weight Watchers rebranded as WW in 2018 to focus more on overall health and wellness it caused an almighty stir. Two years down the…

COVID changing the classical newsroom: How could the future of journalism look like?

“Only when language barriers are removed can an open culture of discussion emerge that challenges, informs, and involves every single European”, believes Paul Ostwald, one…

Trends driving digital platforms and media: Medium’s Scott Lamb

Whether it’s launching a podcast for Salon or growing traffic at BuzzFeed, Scott Lamb has been a driving force at some of the world’s most successful digital…

Publishers are building their own podcasting apps to capture the “next frontier of media”

“In the US, one quarter of adults, or 60M people, listen to a podcast a few times a week, and 91M listen to one at…

How publisher data can define the “next web”

The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a…

Lessons from Lockdown: Dennis Publishing

Whilst the data underpinning the need for second Covid-19 lockdowns is debatable, especially in terms of reduced death rates not to mention more than adequate…

“It’s definitely a resilient media”: News audio and the impact of the pandemic

Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate…

Looking ahead: How publishers can reconcile their sales strategies without in-person business meetings
OPINION One of the primary ways publishers drive new ad business is through in-person meetings with agencies. However, according to recent findings, 87% of media buyers don’t anticipate taking any in-office vendor meetings until next year and 19% remain unsure of when they may begin taking in-person vendor meetings. Furthermore, 55% of media buyers aren’t …
Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion interactions with misinformation on Facebook in Q3 this year. That’s about five times worse than Q3 in 2016 during the last election. At the same time, interaction with accurate, quality …
Apple to reduce App Store commission but debate rages
OPINION Apple recently announced plans to cut App Store commission rates for smaller businesses and developers. If firms earn less than $1million a year from paid app revenue and in-app purchases, then Apple’s commission rate will fall from 30% to 15%. If a developer passes the million-dollar threshold then they are immediately bumped into the …