Metaverse Media: Should you pay attention?
TL;DR: Like many disruptive technologies before it, the Metaverse has been met with a rolling of the eyes and a shrug of the shoulders. But…
What is a data clean room, anyway?
TL;DR: The phrase ‘data clean room’ is open to interpretation, and misinterpretation, but it’s important to know and distinguish between the different types, writes James…
Metaverse for publishers: What’s the long-term potential with AR and VR?
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many…
eCommerce in Publishing: 3 strategic considerations
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies A number of publishers were already embracing the potential for eCommerce. However,…
Web3 for news publishers: What’s the long-term potential?
The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their…
4 ways news media companies are using personalisation: The Media Roundup
Newspapers downplay climate change to boost sales The co-founder of the Oxford Climate Journalism Network, former Conde Nast exec Wolfgang Blau, has said the long-term…
“A brand new revenue stream”: How publishers are using automated reporting to fuel growth
Norwegian regional publisher Bergens Tidende is growing subscriptions with automated content. ”We achieve about 1,000 new subscriptions per year making the automated real estate content…
66% are implementing AI to drive personalization: Key publisher insights from WARC
65% of media owners rely on display advertising and 59% on video advertising, to monetize their audiences, according to the State of the Industry 2022:…
Smaller publishers risk missing out on the benefits of AI
Investment in AI doubled in 2021, but the technologies are not a priority for smaller publishers Faced with the day-to-day challenges of revenue generation and…
“40% of our page-view growth this year”: Reach launches AI audience engagement tool to wider market
Following in the footsteps of Canada’s Globe & Mail who launched their in-house Sophi AI optimization and prediction engine to strong acclaim a few years…
Publishers: 3 findings from experiments with triggers via push notification, website and email
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data…
Vogue Scandinavia launches next-gen Content Commerce tech by Spotin
In the far reaches of Northern Europe, 40 miles south of the Arctic Circle, lies an innovation in eCommerce being launched by some of the…
Publishers: 4 tips to get a new analytics solution up and running fast
From data model to quality actionable reporting, here are four tips to get a new analytics solution up and running fast The analytics market is…
Mobile is reshaping the news publishing industry: Here’s how
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the…
Publishing technology on the agenda at the Cannes Lions festival
Once all about the creative talent, the week-long event now features as many ad-tech players as agencies Originally inspired by the Cannes Film Festival, the…
Publishers: 5 essentials to consider when choosing to build or buy
Build vs. Buy – Is it better to develop your tech solution in-house or outsource? The race to stay on the competitive edge of digital…
Publishers: The opportunities are in the niches
Many thousands of digital media entrepreneurs all over the world are finding ways to fill the gaps left by traditional media A potentially embarrassing exercise…
Publishing industry gathers to celebrate achievements at the 42nd PPA Awards 2022
The publishing industry gathered this week at The Grosvenor House Hotel for the annual Professional Publishers Association (PPA) Awards. Hosted by TV presenter Tess Daly, the…
Publishers: 4 technologies to include in your 2023 plans
Publisher insights from the 2022/23 World Report on Innovation in Media This week, Juan Señor, Jayant Sriram and Inês Bravo released their 2022/23 World Report on…
Google’s Core Web Vitals could be set for a lick of paint
New responsiveness metric, INP, might replace existing interactivity measure in Core Web Vitals Google’s Core Web Vitals metrics have been the benchmark for measuring site…
