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“The key to success is focusing on uncharted topics relevant to them”: REFRESHER shares how it connects with Gen Z

In an in-depth interview, Matus Banovic of leading central European publisher, REFRESHER, describes how they approach and engage Gen Z. The key? Keep it simple,…

The end of computer magazines: The Media Roundup

Today’s roundup is brought to you by Chris The end of computer magazines in America ‘Maximum PC’ is potentially the most 90’s sounding title I’ve ever…

Meeting reader needs drives engaging audience experiences

Studies around reader needs have helped publishers define the engagement drivers that bring audiences back to their content Over recent years, there have been many…

“FAST channels are redefining premium video distribution”: FreeWheel video marketplace report

The latest FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how media owners are monetizing premium digital video content. Key takeaway for publishers?…

Don’t bet with ChatGPT: Language AIs often make irrational decisions

Despite their impressive abilities, large language models tend to make elementary mistakes and even make things up The past few years have seen an explosion…

Will the ChatGPT future place more value on human-written content?

Despite ChatGPT’s clear advantages, only human beings can understand and connect with other human beings. For this reason, human-written content will always deliver the most…

“Increasingly, personalities matter”: Washington Post launches subscriber newsletter penned by columnist

The Washington Post Opinions section has announced the launch of its first-ever subscriber-only newsletter, which will be penned by Opinions columnist Jennifer Rubin. It comes…

TikTok’s new monetization feature and the benefits of short-form content

TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…

Next-generation news media: How to adapt to meet Gen-Z

Gen Z will consume news from established media brands, but they want platform-specific content that is aligned with the format it is distributed on. Wavemaker’s…

Stock gamification for news media: 3 cases that prove subscription growth, engagement, and monetization

Stock gamification is the process of making financial news more enticing. It adds behavioural techniques from gaming (based on a person’s desire for competition and…

“Facebook is still the best channel”: Publisher survey on engaging Gen Z springs a few surprises

Arc XP and Digiday’s recently released joint report, the State of Publisher Audiences, shows that whilst Facebook is down, it is far from out when…

Newsletters and podcasts seen as complementary for publishers

Publishers repurposing newsletter content into podcasts and podcast content into newsletter formats There are many similarities between newsletters and podcasts, not least they share the same…

“Fewer boundaries by territory and more integration by language”: Cross-border publishing goes hybrid

As the world increasingly becomes smaller and a global marketplace, English-language publishers have a head start in being able to leverage their content (and brands)…

Why the FT chose newsletters for a new course: The Media Roundup

Today’s roundup is brought to you by Esther Why the FT chose to deliver its new MBA course via newsletter When Sarah Ebner, the FT’s Head…

Substack invites newsletter writers to invest: The Media Roundup

Today’s roundup is brought to you by Chris Substack invites newsletter writers to invest The immediate response I saw to this was scepticism. After all, newsletter…

Publishers: How to build profiles for unknown visitors and convert them into customers

Lessons for publishers from brand marketing For every brand offering any type of product, there are a hundred others offering the same thing. Just step…

Do digital pureplays have core brand strengths? — The Media Roundup

Today’s roundup is brought to you by Chris Do digital pureplays have core brand strengths? This roundup from Alex Sherman suggests that the wave of consolidation…

“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key…

“A traffic cannon to amplify publishers’ content”: Why Mozilla’s Pocket is a serious weapon in any publisher’s armoury

Awarded by Google as one of the “Best apps of 2022″, the read-it-later app Pocket has enormous reach because of its presence on the Firefox…

Being human: A rare but significant personal touch from The Economist

How a personal approach to delivering and introducing content can make a positive difference to user experience, leading to greater engagement and, hopefully, higher subscription…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …