Consumer trust: COVID-19 edition
Consumer trust. If there’s one thing that 2020 has taught this industry, marketers and publishers alike, it’s that consumer trust is the virtue we must…
“Make our journalism that much more essential”: What publishers need to know about keeping readers engaged in 2021
2020 was an extraordinary year for publishers beginning with the pandemic and ending with the presidential election. It was extraordinarily challenging and required quick shifts…
Publishing during a pandemic: The push for greater diversity
The Covid-19 crisis has underlined why it’s crucial for media organisations to have a diverse workforce. The past year has brought the need for greater…
Think Publishing CEO Ian McAuliffe on perfect staff and clients
This week Ian McAuliffe, founder and CEO of Think Publishing, talks about the evolving landscape of contract publishing. He tells us about the ideal employee…
Combating misinformation in 2021: Insights for publishers from NiemanLab
“Americans consumed twice as much dubious news in 2020 as they did in 2019,” reports Emily Stewart, Journalist, Vox.com. It was the pandemic coupled with…
Splainer is re-imagining what it means to build a direct relationship with an audience
Serial media entrepreneur Lakshmi Chaudhry is testing a space for constructive and empathetic journalism in the middle of a pandemic. Lakshmi Chaudhry had struggled to include…
Diversity and inclusion in the year of the pandemic
The year of the pandemic, 2020, brought with it not only pain and suffering from the COVID 19 virus, but also saw major social upheavals…
Unrest in America and what it means for media
The astonishing scenes from Washington last week have thrown a renewed spotlight on the roles of both the media and big tech in our society.…
Axios’ Media Reporter Sara Fischer on crafting informative newsletters and media coverage
This week we talked to Sara Fischer, Media Reporter at Axios. Their weekly Media Trends newsletter has just reached 100,000 subscribers after being among the first few…
Which was the most influential lifestyle magazine in 2020?
Salience Search Marketing has just released its Lifestyle Magazine Influence Report looking at the 35 most influential lifestyle fashion magazines in the UK, ranking them…
Do women and men consume news differently?
Key findings from a RISJ report Research has definitively shown that women have been disproportionately affected by the COVID-19 pandemic, from being more likely to lose a job to…
The Independent drives next phase of its evolution with launch of Independent TV
The Independent, Britain’s largest digital quality news brand, recently launched Independent TV, bringing its audience news, arts, lifestyle, sports and more in video form. It has…
In 2020, global protests forced media to think harder about diversity and inclusion
Besides reporting on the protests that erupted globally after the death of George Floyd, the media has also had to consider its own role in…
Grazia launches The Juggle on Instagram, a new parenting community
Grazia, the Bauer-owned weekly magazine brand aimed at 25-45 yr old women, has launched a new Instagram parenting community entitled The Juggle. As the name…
Publishers: From direct-to-consumer to direct-to-believers
“Your competition isn’t limited to other organizations that also do news. Your competition is what your true believer spends her time doing instead of reading…
“It’s almost a miracle”: 2020 saw 60 new magazine launches, pandemic and all
“The pace of new launches accelerated in the second half of the year with food, home and fitness titles proving the most popular.” It certainly…
‘Pivot to virtual’ divides publishers into two camps: Sink or swim for events strategies
Covid-19 decimated events revenues overnight, but many have taken the opportunity to innovate. As publishers look towards an uncertain future, we can be sure that…
Hearst UK announces Men’s Health and Women’s Health Weekenders, to run throughout January
Hearst UK’s market-leading wellness brands secure globally recognised fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events. Two of the biggest wellness…
How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would…
How The Spectator’s user-first digital strategy extended their centuries-old brand and increased subscription revenue
The Spectator is a weekly British magazine covering politics, culture, and geopolitical affairs, who first began producing content in 1828, and is now considered the…