Audience Engagement Archives | What’s New in Publishing

Audience EngagementPeter Houston

Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence

Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter…

210,000 digital issues were read 120 million times: Readly’s 2021 reading trends

Consumers are turning their homes into havens to relax and enjoy life Readly, the European category leader within digital magazine subscriptions, has compiled a report…

Why publishers should use AI to deliver a visual storytelling experience

A picture is worth arguably more than a thousand words in today’s publishing world. Imagery is an incredibly important factor for first impressions, brand recall,…

How to use data visualisation to add value to your content

From public data feeds to web scraping there is more information available to reporters than ever before and making sense of that information can be…

Vice Media: “In the longer-term, we see ourselves as being a platform for third-party creators”

At the recent Web Summit in Lisbon, Vice Media admitted that in the longer term it sees itself as being a platform for third-party creators…

Polls, quizzes and Q&As bring interactivity to modern publishing. They never fail. Why?

Polls, quizzes and Q&As have long been a go to interactivity feature; although few publishers use their full potential When I got my first real…

What if Digital was first and Print became the revolution? A Mr. Magazine™ Musing…

What if… What if I tell you that regardless of what area you’re interested in, I can save you time, money, effort, energy, and provide you…

How publishers can mine live events for long-lasting revenue opportunities

Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues.…

How to reach 3.5M readers in a year? Here’s Romania Insider’s story

For online publishers, establishing different digital distribution channels, monetizing them, and building an engaged audience are equally as important as creating high-quality content in the…

“Bigger than Twitter, and growing”: Perks of Pinterest for publishers

The platform is already bigger than Twitter and doesn’t seem to stop growing It is believed that Pinterest is only suitable for culinary and fashion…

Digital natives fill coverage gaps, drive community impact: Lessons for the media industry

Public-service content attracts financial support in Africa, SE Asia, and Latin America The media in this study range from small, volunteer-run news sites to profitable…

How Quartz continuously finds success in pop up newsletters

Over the past year, Quartz has been building a pop-up newsletter strategy under our Need to Know brand. While Quartz had produced short-term newsletters in…

The evolving audio landscape for publishers

If podcasts are mainstream then short audio briefings, audio articles and audiobooks are the next logical steps for publishers already embracing the digital audio revolution.…

Publishers: 3 ways you should be repurposing content

The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners…

Consumers are open to “skeptical, unconventional, or challenging” views: Publisher insights from Reuters Institute

“Impartiality – along with accuracy – remains a bedrock of trust in the news media,” states a recent report by the Reuters Institute. The report,…

Newsletter ideas from niche news publishers

The Skimm, Morning Brew, The Hustle — these names are well known in the publishing industry, not for their size so much as for their…

Want to hire the best social media editors? Ask candidates these questions

Don’t assume an entry-level candidate can manage one of your most important audience channels. Despite a decline after the initial COVID bump, social media traffic…

Publishers: How to use Reddit to build brand awareness and engagement

Social media network Reddit announced a new funding round last quarter, in which it plans to raise up to $700 million. The company is thought to…

A new study sounds like good news about screen time: Does it mean we can all stop worrying?

“I hope the myth ‘Screens=bad’ will die. What you do behind those screens matters.” A newly published study in the journal PLoS ONE suggests spending time on…

Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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How publishing can play its part in helping promote sustainable consumerism
So who is going to solve climate change? Even most casual observers of COP 26 concluded that it’s not going to be politicians. Before we depressingly conclude we‘re all doomed, let’s remember creative individuals have already designed and built many of the technologies and products we need to solve climate change. The scope of human …
Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized. Such an idea lies at the core of metaverse advertising, which as many experts agree, is one of the most vivid emerging online ad trends for 2022. If CTV was …
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues. Publishers have increasingly grown their live events businesses with the knowledge that the costs and efforts associated with generating a true live audience can be daunting. However, the real value …