Engagement strategies for digital publishers: Benchmarks 2022
Engagement strategy ideas from some of the most successful content producers There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged…
Reversing news avoidance in younger people: The Media Roundup
Meet the social-first news start-up aiming to re-engage younger people RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of…
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and…
What Axios got right about free-to-access articles: The Media Roundup
4 things Axios did right Why didn’t Axios suffer the same fate as many other digital media startups? That’s what Simon Owens is asking in…
How to build a content model for successful podcasting: The Media Roundup
How to build a content model for successful podcasting The Reuters Institute has published a new paper by Journalist Fellow Kirsi-Marja Takala, who works for…
Digital users in Europe are up 100 million from 2019: How can publishers capitalise on this?
Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a…
Grow your podcast audience from scratch: 15 practical strategies
This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners…
How publishers are using personalization
There is more than one way for publishers to personalize their digital products for users Personalization has been a buzzword in publishing for several years,…
The newsletter hype is fading. What now? — The Media Roundup
The newsletter boom has died down but the format isn’t going away There’s a lot to unpack in this. The rush of people launching their own…
Growth in mobile traffic and engagement: Audience insights from Q2 2022
Global insights from Chartbeat’s second-quarter research The second quarter of 2022 saw growth in engagement and mobile referrals across most of Chartbeat’s global network, as…
“Our infographic content is 1155% more likely to become evergreen”: How the South China Morning Post leverages infographics
Founded in 1903 and headquartered in Hong Kong, the South China Morning Post is one of Asia’s most respected news organizations. It is also one…
What does mobile-first mean for publishers?
The evolution of mobile tech can make developing a mobile-first strategy a challenge Deciding which year was the year of mobile is a tricky task; commentators…
Weather trolling shows just how much trust we need to earn back: The Media Roundup
UK heatwave: Weather forecasters report unprecedented trolling What the flying fudge is the matter with people!? OK seriously though. As more of the media finally…
When in crisis, turn to comedy: How satirical news might help European media
You might not want to go all the way down the comedic route, but it is sure helpful to look that way “Belgium files for…
The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes
Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively to supporting publishers in their podcasting journeys. Co-founder Esther Kezia…
Publishing’s print predicament
Print is the original heartbeat of news. For centuries we have seen news distributed in physical format. In the Egyptian era we had papyrus, we…
“Empower readers to become ambassadors for their city”: SoGlos’ model to rescue local media
Fifteen years old this year, SoGlos – covering Gloucestershire – claims to be the county’s leading regional media brand. Such has been its success, with…
Publisher websites: 6 essential branding tips
Running a publisher website is hard work, but one of the biggest challenges is finding both readers and content creators. This is where your brand…
Why publishers are investing in their archive content
American news and culture weekly The Atlantic has just launched 165 years of historic archive content Fresh content is crucial to keeping your most engaged…
“Only free and independent journalism can meet the challenge of the moment”: 2022 IPI World Congress, Sept 8-10, NYC
The world’s leading editors, publishers, and journalists will be coming together at the 2022 IPI World Congress in New York City – Sept. 8-10 –…
