Audience Engagement Archives | What’s New in Publishing

Audience EngagementFaisal Kalim

How solutions journalism can help publishers serve the “growing reader and business interest in environmental issues”: Reuters report

Publishers including the BBC, the Economist, Bloomberg Media and the Guardian, among others, have expanded their climate coverage in recent years by launching sub-brands, newsletters,…

The business of telling stories

“So, how’s the news biz?” a relative, let’s call him Dan, asked me at a barbeque last August. It’s a question I get a lot.…

Publisher apps: What you need to know about push notifications

Pushwoosh, the push notification specialist, has released its findings into how media companies are using its push notification platform and, importantly, what works in terms…

Debranding and decluttering for subscriber growth? — The Media Roundup

Prioritizing subscribers, not fly-by readers, Skift is “debranding” How much of the clutter and branding on your site would you be willing to strip away…

From lions on the savanna to likes on Facebook: The problem with engagement-led algorithms

An internal Facebook report found that the social media platform’s algorithms – the rules its computers follow in deciding the content that you see –…

Newsletters are on the rise. How can publishers make the most of it?

Media Insider’s new episode dives into the newsletter boom and asks where it is heading to. It seems like the breakthrough media technology of the…

How COVID-19 changed the independent European media market

Key optimizations in normal times would take a minimum of six months More than one year after the COVID-19 outbreak, global studies of its impact…

The myth of cannibalization in the media still persists: Text, video and audio can all work

Fear of cannibalization delayed the digital transformation of many media, who failed to grasp the benefits of the internet Print was still king when the…

How to create a better user experience to convert fly-by users into loyal subscribers

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen…

How El Diario caters for readers who can’t afford to pay: The Media Roundup

El Diario’s 61K member-strong business model caters to those who cannot pay I love this one. Too often over the past few years I’ve heard…

Building trust in a “sizable, disengaged, and indifferent audience”: Publisher insights from Reuters Institute

“Indifference, not hostility is the primary challenge for journalists when faced with the task of increasing trust in news,” according to a new report from…

Australian High Court rules media are liable for Facebook comments on their stories: Here’s what that means for publishers

A publisher can be held responsible for defamatory comments readers leave on its Facebook pages, the High Court ruled today, in a decision that could have…

How the SF Chronicle is keeping locals updated amid record wildfires

TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its…

How Plant Based News increased its revenue 80% in one year

TLDR: In just six years, London-based Plant Based News has grown to become one of the most influential media brands in the healthy lifestyle sector.…

Investment, growth, integration: Ringier’s strategy in Eastern Europe

Why Ringier is expanding its activities in Eastern Europe – and how In 2010 Ringier and Axel Springer formed a joint venture, combining ownership in…

A good time for magazines, a great time for books: Publishing Pandemic Roundtable

The Pandemic Roundtable Talks with Barnes and Nobles’ Krifka Steffey Few retailers are more important to specialty magazine publishers than Barnes and Noble. The Publishing…

“More than 60% of those readers that leave your site will not return”: How publishers can overcome churn to build engagement and loyalty

“45% of the readers who land on your site will be gone in less than 15 seconds,” according to a new report by analytics platform…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …