What the end of newsstand sales will mean for publishers
2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with…
The must-read publishing stories you may have missed this week
Why The Information’s paywall strategy is so successful, Google considering paying publishers for news, and more The value of testing the waters with podcasts It’s…
Medium’s Scott Lamb on building relationships with readers
Scott Lamb explains Medium’s publishing strength and the centrality of building relationships between readers and editorial entities. He also looks back at his time at…
A powerful low-tech form of misinformation: Out-of-context photos
When you think of visual misinformation, maybe you think of deepfakes – videos that appear real but have actually been created using powerful video editing algorithms.…
Deepfakes: 5 ways in which they are brilliant business opportunities
While we have extensively covered the dangers of deepfakes and how they can affect news organizations, there are always two sides to a coin. Here’s…
These are the skills media professionals need to survive today: Insights from Condé Nast, Hearst, Meredith and more
A FIPP article from October 2019 discussed the rise in strategists, chief people herders, ninjas, rockstars and viral meme makers. These changes in role titles are reflective of…
What the content industry can learn from the phenomenon of binge-watching
The increasing popularity of global media content like American TV series has been considered as one notable factor associated with binge-watching practices, or continuously consuming media content…
5 tips for publishers to grow email subscribers fast
“Publishers have found that newsletter subscribers are more loyal and drive more revenue. The New York Times, for instance, discovered that subscribers to its free…
Women’s lifestyle magazine In The Moment on the emerging market of mindfulness
This week Sarah Orme, digital editor of Immediate Media’s In The Moment magazine explains how the magazine has grown with the rising interest in mindfulness,…
The must-read publishing stories you may have missed this week
Record subscription milestones for the New York Times and Wall Street Journal, big Google algorithm update underway, and more… A bumper week for subscriptions This…
Micro-content: The whats and whys for publishers
What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words…
“Stop running from the paywall”: Canadian band urges fans to support local media, 100s of new subscriptions roll in
Last week, Canadian rock band Arkells asked fans to support their local media by purchasing a year-long subscription, in exchange for exclusive swag. New year,…
Young influencers are driving social commerce
Nearly half of social media users from 18 to 34 years old have participated in social commerce on platforms like Instagram, TikTok and Snapchat, a study conducted…
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy report lays out a roadmap for the rest
More and more publishers are putting up paywalls because ad revenues continue to reduce. According to a new report, “roughly 76% of publishers have a…
Balancing digital progress with audience needs: Insights from a 57-year-old South African magazine
Mbali Soga is the Editor of South Africa’s True Love magazine and Overall Winner of the 2019 FIPP-UPM Rising Star Awards. Here, she talks us…
“Read. Debate. Engage.”: How the independent publishing platform FairPlanet mobilizes audiences worldwide, in over 40 countries
In an atmosphere of increasing global instability, the unwavering commitment of independent journalism that addresses human rights and the protection of our natural habitat has…
How to accelerate international expansion: Insights from PressReader
It may sound like a tongue-twister, but international expansion is no game to PressReader. Now into phase two of its international expansion plans, the company…
The publisher’s guide to Branded Content
Branded Content Definition – What is it, and how are others doing it? What is branded content? We define branded content as a form of marketing that assists…
NYT says it’s “seeing an acceleration in digital growth” as it reports a record 5 million+ subscribers
5,251,000 That’s the total number of subscribers reported by The New York Times Co.—a record high—as it announced its 2019 fourth-quarter and full-year results. In…
90% of Gen Z willing to pay for content, and other key insights from the VICE survey
90% of Gen Z are willing to pay for content they desire, according to a report by VICE Media and Ontario Creates, a Canadian provincial…