5 graphs you need to see from Reuters Digital News Report 2019
Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based…
SEO & subscriptions: frenemies?
It’s no secret that many publishers struggle to find a sustainable business model that will help them generate sufficient revenue and stay afloat. Banner ads…
Over 70% of publishers consider Facebook the #1 platform for traffic and awareness, study finds
When it comes to generating referral traffic or building brand awareness for publishers, Facebook is way ahead of the other major social platforms, Digiday found…
Tips from WIRED’s evergreen content strategy
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s…
What can publishers learn about empathy from social media? Ask Notre Dame.
The year is not even mid-way through and yet we’ve already seen an event that’s likely to become synonymous with 2019: on April 15, Notre-Dame…
Habit forming products for news: What publishers need to know
The newspaper industry has long mastered the art of habit forming; after all, they managed to associate the print newspaper with the morning coffee through…
Promoting content to Instagram’s 1 billion monthly users: 4 publisher strategies
Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any…
“Twitter revenue share model is very favourable to publishers”: Elle on its platform partnership
At this year’s UK Professional Publisher’s Association (PPA) Festival in London, we heard from Natasha Bird, digital editor for Elle Magazine, and Reece Brown, partnerships…
The must-read publishing stories you may have missed this week
Fortune becomes the latest publisher to put up a paywall, how robots are being used in newsrooms, and more The robots are here to help There…
Instagram launched a digital magazine
Earlier in May, Instagram launched a series of digital-only Insta-zines that aimed to help students around exam season, with mental health support and advice. The magazine,…
“Toward a north star of sustainability”: Publisher doubles-down on audience engagement to grow subscription revenue
In 2016, The Philadelphia Inquirer began its shift towards focusing on digital subscriptions. Earlier, the content on its website was free and the paper published…
Publishers’ key tools for driving subscriptions in 2019: Dynamic paywalls, newsletters, and sports subs
FIPP’s 2019 Global Digital Subscription Snapshot Report gives an overview of publishers who have been successful in growing their digital subscriptions into a significant revenue…
How governments around the world are combating the disinformation crisis: A WAN-IFRA report
Disinformation is spreading like an epidemic. According to Reuters Institute’s Journalism, Media and Technology Trends and Predictions 2019, new crises spread every week “like a…
“Building on a relationship”: How publishers are generating revenues and deepening reader relationships through events
Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media…
The must-read publishing stories you may have missed this week
How QR codes are helping reinvent print magazines in South Africa, ad-blocking rates at a 3 year low, and more Learning the limits of A/B…
Reaching the ‘impossible generation’: How can publishers engage millennial audiences?
Young people and press consumption: this topic always sparks a heated debate among those in the publishing industry – and for good reason. Stances on this…
Publishers that closed their comments sections made a colossal mistake
With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about whether online media outlets…
How QR codes are helping reinvent print magazines in South Africa
While there are a growing number of publishers dipping into ecommerce online, print magazines have largely remained static in their approach to shopping. But one…
Subscribers are 34.5% more engaged compared to occasional readers, study shows
Financing media is still not easy, which is why many newsrooms and publishers decided to cut staff at the beginning of the year. But the reader revenue…
The mission of magazines, with CEO of Associated Media Publishing Julia Raphaely
This week Julia Raphaely, CEO of Associated Media Publishing, takes us through how magazines can act as storefronts, the differences between the SA and UK…