Category: Audience Engagement

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be…

The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead We’re delighted to be…

Over 90% of audiences who opt to listen to content are highly engaged loyal readers Throughout the years, the media publishing industry has persevered through…

No matter what your offering, there is clearly a Sunday demand for reading. Sunday editions get special attention from many publishers. They offer in-depth analysis,enriched offerings, more…

The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this…

Facts are free, but comment is sacred Former head of digital at the Times, Alan Hunter, is arguing – somewhat against the established wisdom –…

The benefits of newsletter publishing are clear, but what about the best ways to do it? There has been a lot written about the recent resurgence…

Today’s roundup is brought to you by Esther. Podcasts and newsletters: 5 similarities and 1 huge difference In the ‘Newsletters’ episode of our Media Moments 2022…

Go deeper and smarter with your metrics and find precious information about your audience satisfaction Metrics are fundamental to newsrooms’ day-to-day work, but they can…

DoubleVerify’s latest Four Fundamental Shifts in Advertising and Media report shows consumer consumption habits are evolving in response to macro social and economic trends. Key…

Immediate Media, publisher of BBC Good Food, olive, and BBC Easy Cook, has acquired Nutracheck – one of the biggest digital subscription apps in the…

Start-up targeting Millennial women opted out of traditional data metrics The groundbreaking takeaway from this piece is that you need to actually talk to your targeted demographic.…

Today’s roundup is brought to you by Peter. Why New Statesman turns long-read features into podcasts Esther has been speaking with Chris Stone, Executive Producer of Audio…