What publishers can learn about TheSoul Publishing’s road to 1B social subscribers
A decade ago, a whole swathe of upstart media companies gatecrashed the publishing industry with a new model based on harnessing the viral power of…
Public media need a special metric and content strategy
What drives journalism? Is it revenue, or a responsibility to society? Some would say both, but the reality is that most lean towards the revenue…
From brand to gut instinct—the triggers of trust: Key insights for publishers from Pew Research, Reuters Institute and Knight Foundation
“Trust often revolves around ill-defined impressions of brand identities.” The news organization that publishes a story is a very important factor when determining its trustworthiness…
The (mostly) bright future of email newsletters
Apple’s updates endanger the industry’s key metric, but it’s a minor hiccup In the booming newsletter business, there are few metrics as important for publishers…
Video can help publishers’ subscription strategy (but it’s not for everyone)
Examples from around Europe show there is a viable path towards using video to drive subscriptions TV deals between broadcasters and sports organisations make for…
Refreshing Future’s wine brand for its loyal readers: Decanter Editor in Chief Chris Maillard
In this week’s episode we hear from Decanter’s Editor in Chief Chris Maillard about the challenge of refreshing Future’s newly-acquired wine brand – without alienating…
“The pandemic has taught us to be faster, smarter, leaner”: Publisher’s Pandemic Roundtable
“We’ve all had to up our game. Amazon set the standard for delivery. Publishers need to learn to keep up with that.” David Atkins’ Newsstand…
The best D2C brand extensions from Vogue, Atlas Obscura, and more: The Media Roundup
Direct-to-consumer: some of the best brand extensions from Vogue, The New Yorker, Atlas Obscura and more Direct-to-consumer (D2C) is fast becoming a vital revenue stream…
Is ‘solutions journalism’ a solution for publishers?
Main questions and answers on the new rising trend Media often get stuck focusing on negative news and reporting problems. “If it bleeds, it leads.”…
“News organisations have become even more central to how people stay informed”: How the pandemic helped publishers build trust
News publishers have played a stellar role in helping the world navigate through an extraordinarily complex and scary pandemic. “In almost all countries, news organisations…
How media outlets can avoid ‘zombie’ readers
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are…
Future-proofing your media business: Lessons from bookstores and Netflix
Lessons for news managers are everywhere. But book publishing especially has made it through similar struggles. One thing I look for in a successful publishing…
How to identify audience growth opportunities: The Star, The Economist, South China Morning Post, and The Times
Last Thursday, four publishing executives from the South China Morning Post, The Economist, The Daily Star and The Times participated in a session at Journalism.co.uk’s…
How Telegram is enabling member-only community spaces
It’s part of a trend democratising membership on social media Telegram, an increasingly popular messaging app turned media ecosystem, has emerged as one of the…
Local opinion coverage reduces polarization, and can bring people together: Research
Local newspapers can help reduce polarization with opinion pages that focus on local issues If you’re confused about opinion journalism and what it is, you’re not…
“You have to optimise around the reader”: How publishers can develop compelling direct-to-consumer offers
The Membership Economy author Robbie Kellman Baxter on developing irresistible direct-to-consumer offers In this week’s episode we hear from Robbie Kellman Baxter, an author and…
How customer service offers “critical trust-building opportunities” for publishers: API report
Customer service has become more important now as publishers are increasingly focusing on generating revenues directly from readers. However, “scant attention has been paid to…
South China Morning Post: Video Journalism, UGC, and the importance of YouTube
The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating…
Why now is the golden age of publishing: Heard on the Web’s Bo Sacks
This week we hear from Bo Sacks, a columnist and lecturer with a long career history in magazines and publishing. He talks about trends that…
9 ways newsrooms can incorporate more audio in their work
The ability to hear stories is essential for visually impaired audiences — and anyone who wants to consume content on the move In 2021, the…
