“The real growth area is hybrid”: The future of the events industry
Few sectors have been hit harder by Covid 19 than the events industry. Yet, what became clear from two sessions held during FIPP World Congress…
Comics can teach readers how to identify fake news
At this point, most of us know the drill when it comes to COVID-19: proper hand hygiene, mask wearing and social distancing. But does setting…
Why character-driven stories strike a chord: Insights for publishers
In March 2009 Euna Lee’s life changed in a heartbeat. While shooting a human trafficking documentary at the border between China and North Korea, the…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Doomscrolling and negativity bias: The way we consume news may be detrimental to our health
Humans are curious and social creatures by nature. The news helps us make sense of the world around us and connects us with our local, national and…
How Aftenposten is using Twipe’s Habit Formation Canvas
Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with…
What’s new with email newsletters? Insights from The Economist
Sunnie Huang, Newsletters Editor at The Economist UK explores the role that newsletters play and shares the lessons she has learnt… Newsletters date back as…
“We’re trying to reiterate the value we provide”: How publishers are wooing new readers through innovative ad campaigns
Publishers—including The Guardian, The Economist and Bloomberg—have recently launched striking ad campaigns to connect with new readers. They are using varied and innovative strategies to…
Print is the new vinyl: An approach to attracting new subscribers
OPINION What is the most popular background in our COVID-life Zoom calls? Books. We use the most up-to-date and easily accessible technology for face-to-face contact…
The audience journey: Publisher insights for crafting content that drives actionable results
Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to Craft…
How publishers can get started with an omnichannel content strategy
While the average reader casually switches from paper, to app, to Facebook, to website throughout the day, many publishers still approach these channels as different…
4 ways publishers are building loyalty during COVID-19
Loyalty is a rare, but valuable commodity for publishers. Acquiring new paying customers and members can be an expensive business. As a result, we’ve seen…
3 ways publishers are experimenting with hyperlocal news
Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. This is true in the…
The rise of content, a path to sustainable growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are…
How ‘hyperlocal’ journalism can restore trust in the media
It is a critical time for public interest journalism. Trust in the mainstream media is a major problem as fake news spreads unabated on social networks. One…
Should publishers stop writing about Corona?
Our expectations at the start of this year were probably very different from how things have actually turned out. We’ve been forced to change the…
The principles behind NatGeo stories, from Editor-in-Chief Susan Goldberg
At the heart of journalism, in whatever form, lies one core concept: storytelling. Curating vital content in interesting, compelling ways is the engine around which…
Publishing Pandemic Roundtable: For magazines, Barnes and Noble is holding up nicely
Krifka Steffey, Director, Merchandise, Newsstand at Barnes & Noble, Inc. returned for the second time to deliver an update to the Publishing Pandemic Roundtable—Joe Berger,…
“It’s not all doom and crisis and hysteria”: Why The Week Junior is doing so well in 2020
This week, we hear from Anna Bassi, Editor in Chief of The Week Junior. They’ve had a milestone couple of months, recently releasing their 250th…
Lessons from lockdown: What publishers learned
The first lockdown to ‘flatten the curve’ of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in…
