Audience Engagement Archives | What’s New in Publishing

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Transforming a legacy brand: Insights from MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau

New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us…

Why Facebook, Inc. is doing away with Likes… and 2 other things publishers need to know about the company right now

As with all things, there are two sides to every coin, and that includes the Big F corporation. Check any reliable source and it’s not…

Award-winning children’s news magazine The Week Junior launches in America

Dennis Publishing, the company behind the nation’s most trusted weekly news magazine, The Week, announced it will be launching a weekly news magazine for children — The…

Publishers begin the hard climb to earn back widespread public trust

Newspapers have retained the trust of their existing readers, even as overall trust in the news media has utterly buckled. As everyone mans their own…

Lessons learnt from chasing innovation in publishing

How to steer clear of calamity when running the gauntlet of innovation emerged as a key theme at the FIPP Media Congress in Las Vegas.…

5 great branded content collaborations from 2019 and what they teach us

As publishers look to diversify their revenue streams, branded content has become more of a mainstay. Helping brands increase their reach through great content seems…

How to optimise onboarding for net subscription growth

As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first…

The must-read publishing stories you may have missed this week

50% of publishers to double down on subscriptions in 2020, Buzzfeed plans to cut out ‘Google and other middlemen’, and more… Industry optimism for 2020…

“People react to fresh storytelling”: Video content strategy insights from Hearst

In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a…

“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond

“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers…

The publishers’ guide to WhatsApp (or, How to circumvent traditional channels and reach consumers directly)

While weekly use of Facebook has more or less held steady over the past five years, there has been a marked increase in those using…

Print publishing remains relevant but continues its search for a long-term rationale

Amidst closures and frequency reductions, print publishing is hanging on tenaciously, trying hard to develop sustainable business models around trusted coverage, special editions and brand…

Measuring loyalty: The cutting edge of audience development

If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. And on the surface, it…

Outside Magazine Sees a Massive Bump in Subscription Numbers

Shows strong growth both in digital and print; great example of a brand that adapts to changing realities It’s been a fantastic year for Outside magazine.…

6 trends that will change communication

Venezuelan philosopher, Antonio Pasquali, who wrote extensively about how media and society affected each other, passed away on Oct. 5, 2019, in Spain. In 1984, Pasquali…

Why Credibility Matters More Than Ever for Trusted Media Brands

Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to…

6 tips for acquiring high-value newsletter subscribers

Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic,…

The 10 topics that kept people most engaged last year

A couple of weeks ago we decided to visit our data bunker and collaborate with our merry band of data geeks on a piece that…

Three lessons to keep in mind for digital growth in 2020

Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted…

The Publisher’s Guide to Podcasting: Report Download

What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP…

Bo Sacks: Are the 2020s when print media will end?
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. Too often some industry prognosticators confuse what is happening to “the big guys” to be representative of the …
CCPA: Ready or not here it comes
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources, at ensuring compliance. Then new legislation started cropping up across the globe. Now, with the California Consumer Privacy Act (CCPA) already active, beside a few genuine attempts at compliance many …
Why a ‘Netflix for News’ is not going to save journalism (which still needs a market solution)
TL;DR – Why don’t we have a flat-rate model for publishing? This proposal by Gruner + Jahr Digital CEO Arne Wolter made publishers in Germany sit up and take notice recently. Behind closed doors, publishers are continuing to heatedly discuss the idea, but I would fundamentally question this approach – a Netflix or Spotify for …