Optimizing for loyalty: Overcoming one of user acquisition’s biggest challenges
In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment.…
Create for your audience, not yourself: Wholesome Yum’s Maya Krampf
Wholesome Yum’s CEO and founder Maya Krampf reveals what has made her company a success. Founded in Minnesota, USA, Wholesome Yum focuses on easy, gluten-free low carb,…
“There is a crying need for content that people want to engage with”: Lessons from 2019 global WARC Awards
Successful content strategy trends: World’s most effective campaigns WARC, the global authority on advertising and media effectiveness, has just released the Effective Content Strategy Report,…
79% media professionals predict growth in content-led campaigns, and other findings from global WMG survey
79% of the respondents in a recent global survey expect content-led marketing campaigns to grow over the next two years. Further, 57% said they preferred…
Magazine audience crosses the 2 billion mark, fueled by triple-digit growth in mobile and video
Magazine media has reached a total audience of 2 billion, and is more engaging to consumers online than non-magazine brands, according to a 5-year study…
From 170k to 200k subscribers in 2019: How Gazeta Wyborcza, one of Poland’s leading newspapers, did it
Gazeta Wyborcza, one of Poland’s leading newspapers grew from 170,000 digital subscribers at the end of 2018, to 200,000 nine months later. It’s publisher Jerzy…
Neuroscience explains how “fake news” works, and what publishers can learn from it
“Fake news” is a relatively new term, yet it’s now seen as one of the greatest threats to democracy and free debate. In the Netflix…
“Increasing the value of membership until it’s a bargain”: Quartz’s secret sauce
Quartz, the business news site founded in 2012 with an ad-supported model, introduced memberships last year. The move was followed by the addition of a…
Publishers believe email is the most effective tactic for driving subscriptions (Apparently, so does Apple)
“For publishers looking to drive more subscriptions, email is king,” says Digiday Research’s Shareen Pathak, sharing the results of a recent survey of 136 publishing…
How publishers can strategically tag content, personalize articles and help users easily navigate through their websites
Most media companies now pay top dollar to big agencies to help them reorganize and restructure their websites so that they will be able to…
Yahoo Finance Editor in Chief Andy Serwer on building a leading online finance publication
This week, we talk to Andy Serwer, Yahoo Finance’s Editor in Chief. He discusses what strategies he’s used to grow the publication to become the…
How Amazon’s Twitch is helping media companies connect with a new and dynamic audience
In recent years, the Amazon-owned livestreaming video platform Twitch has become an increasingly attractive option for both brands and media companies who want to engage with young…
4 ways local newsrooms can forge deeper relationships with the communities they serve
The appetite for smart local news is there. The challenge is figuring out how to make it profitable. With the polarization of America’s media and politics reaching…
“It’s just, the bottom fell out”: Publishers are reframing their relationship with platforms
Publishers have moved on from the idea that the massive audiences on platforms would translate into meaningful revenues, according to a new report from the…
The rise of ‘micro moments’: What publishers need to know
Just a second, please. We know you’re expecting a piece on micro moments, but we need to look up something about The Crown. Won’t be a…
“The attention war is a brutal one”: The commercial potential of thoughtful longform content
Zetland is a Danish media company that aims to take its audience behind the news via the several longform stories and the podcast it issues each…
On brand building, listening, and solving problems: Insights from Condé Nast
Magazine brands, listening and monetisation were a hot topic of conversation at a fireside chat, at the FIPP World Media Congress in Las Vegas with…
Our rule is ‘audience comes first’: Dataconomy’s Elena Poughia
Dataconomy‘s CEO and founder Elena Poughia gives an outline of how their platform bridges the gap between data science and business. Founded in Berlin, Dataconomy focuses…
“Paper, pixels or – more preferably – both”: Building engagement in the mobile era
Every now and then there is news about print publications moving to digital-only versions. Some of the recent ones include newspapers like La Presse in…
Boom saloon founder Rachel Arthur on democratising creativity
This week Peter braves the bright lights of Las Vegas to interview Rachel Arthur, founder of independent magazine boom saloon, about boom projects’ mission to…