Audience Engagement Archives | What’s New in Publishing

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How to build your own paid newsletter, and the people who are doing it

This article was originally published by Revue, the editorial newsletter tool for writers and publishers. Newsletters are seeing a renaissance, particularly as algorithmic timelines have become…

A study of 600 top media brands identifies 4 key strategies publishers can use to boost audience engagement

Audience engagement is singularly important for publishers today. Consumers have instant access to a variety of media and would not hesitate to click or tap…

Email newsletters bring in loyal audiences: Here’s how publishers can improve their newsletter strategy

Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. “More…

The must-read publishing stories you may have missed this week

The Economist grows reader revenues by 50%, magazine market underinvested by more than £220 million, and more… Mind the (ad spend) gap As digital advertising…

“Surveys can drive engagement and revenue” for publishers, study finds

Publishers use a variety of tools to drive engagement, including personalization, newsletters, and apps among others, but few make use of surveys. Krautreporter, a member-funded…

“Most of Google’s public statements are false or misleading”: Field report on what actually works

In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions…

The Economist grows reader revenues by 50%. Price hike imminent as subscribers say it’s “not expensive enough”

It’s been a busy time at The Economist. “Almost every week there are some sort of experiments going on,” said Sunnie Huang, Newsletter Editor at…

The publisher’s guide to repurposing content, from podcasts

Once you’ve spent all that time and money creating a great podcast you want to maximise your return. This is why we now turn our…

Writing your welcome email: A guide with examples

When someone hands over their email address so you can send them your newsletter, they are taking a risk. You’ve been on the receiving end…

What we learned about habit-forming news products, at Digital Growth Summit

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit-forming news products. Joined by…

Insights on increasing circulation, from Vanity Fair and Tatler

This week, Kate Slesinger, the Publishing Director of luxury Condé Nast titles Vanity Fair and Tatler talks to us about what’s behind a rise in print…

The must-read publishing stories you may have missed this week

How Buzzfeed is solving native advertising’s scale problem, Tatler doubles digital revenues, and more… Buzzfeed’s hybrid approach hits the mark Native advertising was never going…

How to start your own media newsletter

You’re a journalist or a social media manager or a comms business lead or a media distribution analyst or a media startup. Or whatever —…

Slow Journalism… the importance of explaining the news, not just breaking it

Time well spent. Less is more. Slow but steady wins the race. Digital wellness. Slow down, wise up. Can these catchy taglines also work in…

Be mindful of personalization: Yoga International’s John Daskovsky

In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International’s Chief Technology Officer, John Daskovsky. Trusted as the “authentic voice of yoga”…

How Fast Company and Inc. became more than magazine titles

Diversification of the Fast Company and Inc. magazine brands into new revenue streams has helped deliver record results for the titles’ holding company. CEO Eric…

Insights on “stories that power communities” from the Engaged Journalism Accelerator

What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists,…

Launching a podcast? How to decide on a topic

Choosing to start a podcast is an exciting step, but it’s just one of the many decisions that needs to be made on the journey…

A publication’s evolution into a fully-funded business: Insights from gal-dem

This week, gal-dem’s Head of Editorial Charlie Brinkhurst-Cuff talks about the publication’s evolution into a fully-fledged and funded publishing business, why they decided to have…

Facebook is the #1 pathway to news, but majority say social media is making the news experience worse: Pew Research

Pew Research Center has just released a report on the role of social media sites in delivering the news. According to Pew, getting news from…

Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often placed on similar areas, there are key differences in how those challenges are tackled, particularly when it comes to publisher-advertiser relationships. Those common areas of focus will sound familiar to …
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering through the flow of traffic on publishing websites across the globe. Despite the fact that bots can present serious security threats – like being used to coordinate massive attacks – …
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls unlocked; WNIP estimates that as many as 33% of paywalls …