The must-read publishing stories you may have missed this week
Publishers seeing results with ‘Subscribe with Google’, predictive AI driving double-digit growth for Foxtel, and more Inside ‘Subscribe with Google’ and the publishers testing the…
Media attention is being dominated by the internet: Consumers to spend 192 minutes a day online
The time people spend with print newspapers and magazines has dwindled, with media attention being dominated by the internet in 2019. That trend will only…
Content marketing and events are our growth areas: pv magazine
pv magazine is a publication offering daily updates on photovoltaics in many local markets worldwide. Alongside a network of sites, there is also a print…
What do niche publications understand about their audiences’ attention, that generalized publications don’t?
There’s an arrogance in newsrooms which needs addressing. It’s nothing to do with ego. It doesn’t have anything to do with personality. While newsrooms are…
“85% of our readers feel we are innovating rapidly”: How Meredith’s Parents magazine takes a practical approach to innovation
Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to…
Understanding Loyalty: How to measure, understand and fix the retention rates of your readers
“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom…
“Continue believing in the power of actual facts”: ProPublica on leveraging the power of investigative journalism
ProPublica is a US-based non-profit newsroom that aims to produce investigative journalism in the public interest. We caught up with managing editor, Robin Fields, to…
The Publisher’s Guide to Podcasting: Report Download
What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP…
Where do people spend more time on social media?
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half…
Print ads that address readers by name: Hearst’s innovations in ad targeting…
Hearst’s new ad products enable advertisers to reach interested consumers directly, even when they are away from their digital devices. The publisher recently announced MagMatch,…
13.6% of readers still come from Facebook. Here’s why you should care about them.
“Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its…
Publishers can “create richer, better content for their audience” with Question Hub, says Google
15% of Google searches done by users on a daily basis have never been seen before. Consequently, the world’s leading search engine doesn’t have answers…
“Every business has to be in the content business”: How brands are using content to build and foster customer loyalty
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth…
How publishers are building habit with short-run newsletters
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those…
Engagement lessons for publishers, from the Moon landing story
You know the story. On 20 July 1969, the Eagle module from Apollo 11 landed at Tranquility Base. Hours later, at 21:56 CT (02:56 GMT),…
77.5% of shares are on “dark social” (only 7.5% on Facebook) and other trends publishers are in the dark about
People are increasingly sharing content through messaging apps, email, and other platforms that cannot be tracked by regular analytics software. The traffic generated through these…
How to reanimate ‘zombie subscribers’ and bring paying readers back to life
Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere between 5 to…
We’re doubling down on video: Digital Trends’ Bob Gruters
With more than 100 employees in New York, Portland, Chicago, and Los Angeles and 30 million global monthly unique visitors, Digital Trends—a tech and innovation…
“The tide is turning on Facebook as a news platform”: How publishers are using messaging apps to engage readers
The use of messaging apps for news has been growing steadily over the past few years. Reuters Institute has noted this trend in its annual…
The true cost of social (and it’s getting more and more expensive)
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive.…