Curated platform, Forum.eu, launches to bring Europeans together
This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers’ own national languages. The aim…
“A finite number of items”: Flipboard launches new tool for publishers, to reduce news fatigue and keep readers coming back
“Storyboards more closely parallel magazines in their dead-tree form than Flipboard’s digital magazines ever have” New fatigue continues to be an ongoing concern for publishers.…
Digital News Report 2020: 5 charts you may have missed
The annual Digital News Report is a must-read for publishers and media watchers. Featuring conclusions from a survey of 80,000 people in 40 markets, the…
Lessons from award-winning podcasts: Insights from The Week Unwrapped
The winner of the News & Current Affairs category in the 2020 Publisher Podcast Awards was The Week Unwrapped from Dennis Publishing’s The Week. We asked Arion McNicoll, editor…
How The Economist built a successful global reader acquisition channel by bringing its content to life
What started out as a brief tactical test with global brand experience agency Sense in the UK has now delivered over 150,000 subscriptions across eight…
Why trust, consistency and transparency are essential for publishers’ eCommerce strategies
The scope and range of possibilities for eCommerce will grow rapidly in the next decade, driven by a range of technological developments, as well as…
Condé Nast Traveler’s Corina Quinn shares the brand’s pandemic content strategy
Italian infatuation Corina Quinn flew to Italy to follow a nomadic beekeeper as he transported hives to capture flowers while they bloomed across Trentino, Venice…
Google launches a new social network, because “technology struggles with understanding what we want to spend our time on”
Orkut. Google+. Buzz. Friend Connect. Shoelace. Google’s attempts at building a viable social network are legend. Time after time the Mountain View monolith has taken…
For publishers that embraced events, now what?
The publishing world has done a remarkable job of adding live events as a revenue stream over the past several years. We watched in awe…
TIME launches new suite of offerings to help audiences navigate the pandemic’s challenges
TIME, one of the world’s most recognizable media brands, has launched a new suite of offerings aimed at helping audiences improve their lives, and navigate…
How to use archival content to contextualise current events: Insights from LA Times
This week, we hear from Adriana Lacy, Audience Engagement Editor at the LA Times. She launched a dedicated Instagram account for the LA Times’ archival photos late…
The “silent majority” want news to be neutral: Insights from Reuters Institute’s Digital News Report 2020
Global concern about misinformation continues to be high, according to the Reuters Institute Digital News Report 2020. The report, based on surveys of 80,000 people…
How to communicate virtually, brilliantly, in a lockdown world
In the latest FIPP Insider webinar, author and communications Consultant, Andy Bounds, looks at how you can communicate virtually, brilliantly, in a lockdown world. Communication…
Email newsletters are resurging, says Reuters Institute
Email newsletters, once thought of as low-tech and unfashionable, are proving increasingly valuable to publishers looking to build strong direct relationships with audiences, says this…
“Habits continue to become more distributed”: Gateways to news that matter most to publishers, from Reuters Institute
“In terms of access points for online news, habits continue to become more distributed,” notes the Reuters Institute Digital News Report 2020, “as more and…
Growth, not survival, is the priority for media entrepreneurs
A survey from media consulting firm Collingwood Advisory of media owners has suggested that for many, growth, rather than just survival, remains a priority during…
“More relevant and important than ever”: Flipboard, with 145M users, doubles down on local news
Popular content aggregator Flipboard has expanded its local news coverage feature to 15 new cities in the US and Canada. These include Kansas City, Mo.;…
Facebook may be about to upend the rules of email marketing
Earlier this month, social media expert Meg Coffey spotted a heretofore undisclosed feature on Facebook: “Send Marketing Emails From Your Page”. Realizing the company was…
How to make your podcast the talk of the town
The figures are in and it’s official – podcasts are popping up like mushrooms all around the globe. As new platforms are being developed to…
Wired magazine to grow revenues up to 10%, despite the pandemic: Here’s how
Trust your audience. That’s what I gleaned from this Press Gazette article by Charlotte Tobitt on Wired UK’s revenue forecasts. “Wired magazine is forecasting revenue growth of…