The attention economy: Why news publishers are losing
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
How can the local news sector hang onto its young stars? — The Media Roundup
Today’s roundup is brought to you by Chris How can the local news sector hang onto its young stars? On this week’s episode of the podcast…
“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities
Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key…
What happens to email engagement when you change sender names?
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms.…
What makes good podcast artwork? — The Media Roundup
Today’s roundup is brought to you by Peter BuzzFeed encourages reporters to write more stories Colour me confused. BuzzFeed has cut its newsroom by about 40%…
From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy Earlier this month, we…
“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges
A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…
The questions data can’t answer, aka Audience research: The Media Roundup
Today’s roundup is brought to you by Peter Gary Lineker really is not the story We led on this story in the podcast today and as…
PPA announces Festival line up and agenda
The PPA Festival, one of the UK’s leading publisher events, has announced its agenda for its forthcoming festival in London (25 April 2023) at The…
“You have only 3 seconds to capture attention”: The News Movement’s secret to engaging Gen Z
Seemingly out of nowhere, The News Movement has created a disruptive media brand targeting young audiences as well as partnering with global media organizations like…
Meta is building a Twitter replacement
Codenamed P92, it’ll be a decentralized, text-based social network Meta is working on a decentralized social app, according to reports by Platformer and MoneyControl. “Twitter’s…
Wash Post and Headspace announce first-of-its-kind bundle to put 2023 health resolutions into action
Ready to prioritize yourself? For the first time, The Washington Post offers new subscribers access to its world-class journalism and Headspace’s mindfulness and meditation content…
How publishers can turn to tech to combat fake news
As audience trust and attention spans decline, technological solutions can step in to mitigate the adverse effects of misinformation and, crucially, restore trust. Naomi Owusu,…
70% of publishers see newsletters as an area for investment in 2023
3 newsletter formats to expand publisher lineups Newsletters are having a moment: this year’s Reuters Institute Predictions report showed that almost 70% of publishers saw newsletters as…
Quality is key to DC Thomson’s 25,000 subscriber milestone: The Media Roundup
Today’s roundup is brought to you by Esther How DC Thomson surpassed 25,000 paid digital subscriptions I’m actually going to link to two stories about this…
Publishers are leveraging LinkedIn for audience reach
Uncertainty in established social media channels sees publishers turning to LinkedIn With Twitter’s future uncertain and Meta pulling back from any commitment to publisher content on…
Certain influencers game the algorithms to pump up their engagement: Here’s how
Engagement and brand-building lessons (+ caveats) for publishers, from the fitness & nutrition industry Social media and misrepresentation can go hand in hand – and that’s especially…
How 100-year-old Good Housekeeping is meeting the needs of modern audiences
Last year, Good Housekeeping celebrated its 100th anniversary. Celebrations included the first ever Good Housekeeping Live two-day event in London, as well as special centenary…
De-influencing: The end of influencer culture?
How creators get followers to trust them by posting negative reviews In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what…
Newsletters offer publishers “their best chance for attracting and retaining paid subscribers”: INMA report
“The difference is remarkable in people clicking through to the site.” The newsletter is an old tool that continues to be relevant even as new…
