Twitter to undergo “a huge fundamental shift”: Publishers take note
“Twitter, right now, when you go to it, you don’t necessarily walk away feeling like you learned something.” “We’ve seen abuse, we’ve seen harassment, we’ve…
Understanding what people pay attention to: Using Wikidata and sentiment analysis for deeper insights
At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs…
Attention is abundant, but you have to earn it
Advertisers used to take our attention for granted — because they could. For every hour of television we watched, networks force-fed us 17 minutes of…
To grow paid subscribers to 200K, Swiss publisher bets on email newsletters
Neue Zürcher Zeitung (NZZ), a 200-year-old Swiss news publisher, is betting big on newsletters to drive paid subscriptions. It has seen considerable success with niche…
‘See your audience as stakeholders’: how to build loyal readers
Publishers should see their readers as stakeholders, says Mary Hogarth who believes the way forward is to create a highly valued magazine. In my previous…
Personalised print publishing: Marrying the emotional impact of print with variable data
New digital printing technology developed by Canon in Europe can now enable publishers to use data to produce the same personalised functionality to printed products…
“Print continues to thrive”: Highlights from FIPP’s The Future of Media whitepaper
FIPP, in collaboration with UPM Communication Papers, recently released a whitepaper, The Future of Media. It looks into the value print adds, and how it…
DCN: Publishers have their mojo back
I’m calling it. 2019 is the year publishers get their mojo back. While there’s still work to be done – and the rewards for many are further…
Publisher using Net Promoter Score surveys to reduce churn and improve reader loyalty
Bangor Daily News (BDN), one of Maine’s leading dailies is using the Net Promoter Score (NPS) surveys to get to know its readers better and…
Apple News+ and Piracy (the colossus no one’s talking about)
A few days after Apple’s News+ reveal, Digiday tersely summed up the reactions of the publishing community… “Apple News+ splits publisher opinion,” the headline ran,…
Addressing the “fundamental design flaw” to revive local news
Facebook is trying to revive local news, but it’s having a hard time doing so, according to a recent post on Facebook Journalism Project. It’s…
Successful media brands see their audiences as powerful content creators
This is the first installment of a new series of columns penned by students from the NYU School of Professional Studies Center for Publishing, where…
Delayed Gratification co-founder Rob Orchard on the mission of ‘slow journalism’
In this week’s episode of Media Voices, Rob Orchard – the co-founder and editor of the original slow journalism magazine Delayed Gratification – takes us…
How live journalism is gaining traction and engaging audiences around the world
The concept of live journalism, where journalists, illustrators, writers, editors, columnists, graphic designers, photographers, podcasters and artists, perform pieces of original content adapted for the…
“Rumors, lies, and waste of time”: Most users have lost trust in social media
Gone are the days when an overwhelming majority of users had positive feelings about social media. The latest NBC News/Wall Street Journal poll shows that…
How to microsegment your readers to drive subscriptions
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business.…
Publishing in the world’s 2nd biggest market: Key trends
Publishing in India is developing in a significantly different manner compared to the West. While internet access is seeing explosive growth, it has not yet…
Media tech bosses talk innovation, disruption, and delivering great experiences
Media businesses today juggle a lot of C-suite acronyms. When it comes to tech-related execs, there are established staples like the chief information officer (CIO)…
What You Missed at WAN IFRA’S Digital Subscription Summit
Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights…
To reach younger audiences, Instagram is the #1 choice (Facebook lags at #7)
Reaching younger audiences on social platforms is more of a challenge, considering the number of platforms competing for their attention. In addition to Facebook, YouTube,…