Audience Engagement Archives | What’s New in Publishing

Audience EngagementMedia Voices

What publishers can learn from creator culture, ad industry’s major comeback, and more: The Media Roundup

What newsrooms can learn from creator culture and monetization strategies It’s easy to dismiss social media creators and influencers as simply chasing fame, and to…

How Substack—a newsletter company—became synonymous with “frictionless, independent publishing”

Do you remember how we used to say “Skype with me”? Well, nobody says that anymore. It’s been successfully replaced by “FaceTime me” or more…

What’s the best way to start a dialogue with readers of a print-first magazine?

Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant extraordinaire, who will answer in…

Newsletter Fest (April 12 – 16), free to attend

Email newsletter creators are gathering virtually this week (April 12 – 16) for Newsletter Fest. What was originally conceived as a one-day event has grown…

4 tactics to generate engagement during the pandemic

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

“Video is more important than ever”: Publishing insights from Cosmopolitan’s Edie Jefferys

Cosmopolitan saw video views grow by 40% last year and revenue for 2020 was up 27% year on year Working as the Video Lead for…

Proof that print is dead and why it should be: Bo Sacks

“Tell me one other living industry that makes the public wait over two months for delivery? Name just one!” I was looking in my files…

11 ways to make your membership comms more relevant than ever

Last February, before the global pandemic had dismissed us from our offices, we sent out a survey to membership professionals to find out how they…

“Pay for popularity”: Publishers need to experiment more, not less, with performance tools

Publishing is a talent-driven industry and right now the fight for talent is arguably the sector’s biggest challenge. Recently, a piece announcing the Daily Telegraph would link content creator…

“Success and impact become quite interchangeable”: Publishing insights from Shado co-founder Hannah Robathan

This week Hannah Robathan, co-founder of Shado, tells us about the realities of publishing a print magazine and online platform that gives people the space…

NYT eyes the $100 billion games market: The Media Roundup

Facing a post-Trump slowdown, the New York Times eyes the $100 billion games market The most searched-for terms on the New York Times website last…

Surviving lockdown: Insights from The Big Issue

On this week’s episode The Big Issue CEO Paul Cheal tells us about the magazine’s fight to survive lockdown, the innovations that got it through…

How can publishers boost the audience of their newsletters?

Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant. This month’s question came…

Parse.ly’s 2020 content analytics report: what publishers need to know

Parse.ly, the content analytics platform recently acquired by WordPress.com owner Automattic, has just released its report on the major content trends it’s seen over the…

Outbrain launches Content Coalition to fuel audience exchange between publishers

Outbrain, the global content recommendation platform, has launched a new product — Content Coalition — which invites publishers to form audience exchange networks with other publishers…

“Discovering new ways to bring readers into the fold”: Texting shows potential to build engagement, trust, as well as revenue for publishers

A number of publishers are experimenting with texting readers. They are looking into how they can use the opportunity of the highly personalized interaction it…

Misinformation and content overload: Challenges publishers can’t ignore (plus a Big Ben rabbit hole)

I went down the ‘rabbit hole’ to debunk misinformation – here’s what I learned about Big Ben and online information overload Big Ben was stolen…

A Swiss army knife for publishers: Newsletters help grow subscriptions, generate ad revenue, and gear up for a cookie-less world

The New York Times’ flagship morning newsletter The Morning, launched in May 2020, hit over 1B unique opens in January 2021. Overall, readers opened the…

Podcasts in Europe: from scaling to monetization

What it takes to succeed in the world of podcasting The popularity of podcasts is taking the world by storm, with Europe being one of…

It’s not just a social media problem: How search engines spread misinformation

Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search…

How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for themselves. A previous article in March signaled this move and …
Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data …
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators. How can editors and news app marketers counteract this and keep their audiences engaged? A key tactic is through the use of push notifications. As …