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From radio to “digital-first”: How a publisher in a war zone covers the tribal regions of Pakistan

It all started with an idea for a dial-for-news phone number. Reporting from conflict zones is risky business anywhere in the world. But in Pakistan’s…

4 ways publishers are engaging audiences during COVID-19

Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones…

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The winner of the Lifestyle category in the 2020 Publisher Podcast Awards was the Olive Magazine podcast from Immediate Media. We asked Janine Ratcliffe, Food Director and podcast host,…

Green-fingered publishers see growth in gardening and sustainability

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating…

Marie Claire launches free beauty sampling service to drive audience engagement

Marie Claire UK, the UK’s number one beauty and fashion media brand, has launched Marie Claire Beauty Drawer, a new membership club for its readers.…

Do people hate advertising? No, they hate bad advertising.

There is a brief comment in the article How to shift towards a paywall that I sent out earlier. It is an oft repeated expression throughout the…

“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies

Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable…

How The Conversation is turning 100 million pageviews into trust in experts

Many publishers have enjoyed traffic spikes over the past few months, from news publishers covering the developing crisis to hobby and special interest sites providing…

News UK launches The Times Social Studio to target ‘off-platform’ audience

News UK’s commercial division has launched The Times Social Studio to target the title’s off-platform digital audiences on Facebook, Instagram, and YouTube which have a combined…

Publishers can use registration walls to drive revenue. This is how.

A registration wall will quickly identify a publisher’s most loyal and engaged visitors. These super users are much more likely to convert to long term subscribers. Interest…

How publishers can drive incredibly effective results by using their own on-site behavioral data

If you’ve dealt with any paid acquisition over your career, you probably know that there are a few basics to make it work. You add…

Revue, the ESP made solely for publishers, not e-commerce: Q&A

Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…

Journalism of Drum’s heyday remains cause for celebration – 70 years later

Drum becomes an online-only magazine this month, almost 70 years after it was first launched as an African print publication. The magazine is now a…

Creating content to support families: Insights from Meredith’s parenting brand Parents.com

This week, we hear from Julia Dennison, the Executive Editor of Meredith’s parenting brand Parents.com. She talks about how they’re supporting parents who are trying…

How to become essential… to your readers and your ad partners

If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic?…

“Fight tirelessly to get high-quality journalism to as many people as possible”: How publishers are collaborating to combat disinformation

The prevalence of fake news continues to be an important concern for 56% of people worldwide, according to the Reuters Institute Digital News Report 2020. …

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …