Publishers outperform non-publishers on every measure of ad effectiveness
Good news from comScore: Digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift than ads on…
Only 9% of digital ads are viewed for more than a second
The vast majority of digital advertising is not being viewed at all, with many marketers still failing to apply effectiveness techniques learned from print and…
Striking the Balance Between Innovation and Performance
When creating their digital advertising strategies, today’s publishers find themselves in something of a catch-22 situation. While new and innovative ad formats enable them to…
How sponsored content is becoming king in a Facebook world
With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left…
September issue ads by the numbers
David Cooperstein, advisor to programmatic platform PebblePost, said that marketers haven’t caught up to retailers when it comes to multichannel efforts. “They think of a…
Daily Mail ad revenue shows signs of recovery in Q2
The Daily Mail’s print advertising fell by 11% year on year in the three months to the end of June, a significant improvement over the…
How the FT plans to turn its content studio into a full-service agency
The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution…
Social now a quarter of digital ad spend
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost…
