The key to social media – focusing your efforts
Having a successful social media strategy, whether it aims to reach a wider audience or drive more traffic back to the website, is crucial for…
With ad revenues falling, publishers explore e-commerce
Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising,…
Serving branded content in the right context helps publishers add value to their inventory
Mark Bembridge, CEO at Smartology looks at the new world of contextual digital advertising and outlines what it offers readers and advertisers – and therefore how…
Why publishers will continue to embrace native advertising
The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking. However,…
The Guardian sets up a new monetisation model by disconnecting data and inventory
The Guardian has made its first steps to decouple its audience data from its inventory, putting greater control in the hands of its advertisers in…
What are publishers’ true perceptions of Facebook?
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of…
AdBlock Plus is launching a marketplace for ‘acceptable’ ads
It’s hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users. The ad-blocking software brand, owned by Eyeo GmbH,…
Print advertising spend forecast to decline further
Carat, the leading global media network, today publishes its updated forecasts for worldwide advertising expenditure, showing a positive outlook for the global advertising market in 2016,…
Magazines rely on editorial teams for native ad production
The lines between native advertising and editorial content are continuing to blur, as more magazine publishers involve their editorial team in the production of native…
Does Sponsored Content Work?
Content marketing can take many forms, and sponsored content is one of the most popular and controversial. In its simplest form, it involves a partnership…
Canada’s government removes its advertising from newspapers
One of the reasons for the decline in revenue at Canadian newspapers has been a federal government decision to transfer its advertising to other online…
A Danish startup that threatens to disrupt traditional media agencies is coming to the UK
The relationship between traditional media agencies and marketers couldn’t be more strained, with concerns rife over agencies not being upfront about how much money they’re…
As WhatsApp starts sharing data with Facebook, some brands see dollar signs
The announcement was viewed as a betrayal by users who pointed out that WhatsApp’s founders promised the Facebook deal would not affect privacy on WhatsApp.…
How digital messaging can help publishers earn better advertising outcomes
With audiences expanding across the digital publishing sector, the biggest players in the industry had a banner growth year in 2015: comScore reportedthat at least…
The Guardian starts selling time-based ad campaigns
The Guardian is running its first digital ad campaign based on the amount of time people see the ads. Advertisers can now buy ads across…
How Trinity Mirror raised its programmatic ad yields by 40%
Trinity Mirror is among the more prolific programmatic traders with 40 percent (£30 million) of its digital ad revenue made that way. But the publisher…
Why publishers struggle to renew native advertising
Sponsor content was supposed to be publishers’ ticket to digital sustainability. Turns out most of them are having a hard time getting advertisers to come…
AOP and The Media Trust launch ad quality & malware prevention co-op
The Media Trust, the global leader in monitoring and protecting the online and mobile advertising ecosystem, has announced a partnership with AOP, the UK’s Association…
How Facebook’s attack on ad blockers screws publishers
Last week’s “cat and mouse” game between Facebook and ad blocking software is being framed as a battle over the best interests of Facebook users. But caught…
Facebook will start bypassing adblockers on desktops
Facebook is starting to bypass adblockers on its desktop website, in the company’s first major foray into the war between advertisers and those who would see…
