Publisher Advertising Information & Best Practices

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UK’s regional publishers call on national advertisers to place their trust in local news brands

Open letter from 24 of the UK’s regional publishers presents candid view on extremist content and fake news connected with Google and Facebook. 24 of the…

Chase had ads on 400,000 sites. Then on just 5,000. Same results

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number…

Op-ed: Lessons from Header Bidding’s growth for 2017

Header bidding exploded in 2016: What did we learn and what should publishers be paying attention to? It wasn’t some fluke in the night. Header…

The i newspaper debuts first major TV sponsorship deal, with Dave

i, Britain’s first and only concise quality newspaper, has signed an inaugural TV partnership deal with UKTV’s popular entertainment channel, Dave. The newspaper will sponsor a…

Publishers retreat from the risks of Google-YouTube advertising

When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it quickly pulled its marketing…

Facebook is finally offering header bidding to publishers on a broader scale

While Facebook has been testing header bidding with a small number of publishers, it’s finally ready to roll out a broader plan. The company has…

Google boycott spreading to US

On Sunday we reported that several major advertisers in the UK, including the British Government, had pulled all display advertising from Google platforms, including YouTube…

Opinion: Why do traditional publishers fail at mobile?

Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…

Combination of unity and technology protect publishers

The American Society of Composers, Authors and Publishers (ASCAP) was one of the first organizations to demand that a fair and transparent fee be paid…

‘Everyone has been wary’: Inside the Adblock Plus ‘acceptable ads’ committee

Earlier this week, Adblock Plus announced the names on the independent committee set to take over the company’s “acceptable ads” program, which sets the criteria that…

OpenX launches Ad Footprint to simplify page performance for publishers

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetisation, has announced the launch of Ad Footprint, a free tool that empowers publishers…

‘The model can’t hold’: Publishers face content studio growing pains

Many publishers have looked to so-called native advertising as the silver bullet for publishers as display ads lost effectiveness, so they’ve fired up content studios…

Premium digital video is a massive opportunity for publishers

Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity…

How Condé Nast plans to compete with Google and Facebook for ads

Conde Nast is joining with Comcast’s NBCUniversal and Vox Media to package their digital inventory for sale to advertisers, the companies has announced. Digital advertising…

One in three publishers don’t follow native ad guidelines

Thirty-seven percent of publishers fail to properly label their sponsored content to comply with the FTC enforcement policy issued in December 2015, according to MediaRadar.…

Dennis and Sourcepoint collaborate to successfully engage and educate ad block users

Up to 57% of users with ad block software opted to receive ads when educated about content compensation, and up to 38% selected to whitelist…

Time Inc. UK’s Collective creates dedicated Futures team

Digital brand solutions agency Collective has created a new Futures department whose focus is to take digital brand advertising to the next level and maintain…

New vertical video ads available across Vibrant Media’s global markets

The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with…

Ad blocking is now a chronic but manageable condition

Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re…

Ad blocking goes mobile: 5 charts on the global state of ad blocking

Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world. Although the growth of ad blocking…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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ChatGPT in journalism: Let’s not have an identity crisis
Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the use of automated articles in newsrooms. Now, with the advent of ChatGPT, the topic of artificial intelligence and journalism has never been more in focus. Cecilia Campbell, CMO, United Robots explains …
World Media Awards: Focus on new talent and sustainable campaigns for 2023
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the best in international content-driven and cross-border advertising. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the …
Communicating complex data with infographics
The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here Fabricio Pamplona, founder of online infographic maker Mind The Graph, explains how publishers can best communicate complex health and scientific topics. According to Nature, around …

Cookie	Duration	Description
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
AWSELB	session	Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
crumb	session	This cookie is set by websites that uses SquareSpace platform. The cookie is used to prevent cross-site request forgery (CSRF).
gdpr_status	6 months 2 days	This cookie is set by the provider Media.net. This cookie is used to check the status whether the user has accepted the cookie consent box. It also helps in not showing the cookie consent box upon re-entry to the website.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
AWSELBCORS	5 minutes	This cookie is used for load balancing, inorder to optimize the service. It also stores the information regarding which server cluster is serving the visitor.
xid	session	This cookie is used to remember the user’s personal account information, such as their name, address and order history as well as the contents of their basket, comparison search, and wishlist. It only lasts until the end of the visitor’s session.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_115742274_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 21 days 7 hours 29 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UID	2 years	No description available.
uvc	1 year 1 month	Set by addthis.com to determine the usage of addthis.com service.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
B	1 year	This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
c	1 year	This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
GUCS	session	This cookie is set by Yahoo.
icu	3 months	This cookies is used to select ads and limit the number of a times a user sees a particular ad. The information stored in the cookies are how times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
ljtrtb	1 year	Lijit Advertising Platform sets this cookie temporarily, when multiple partners pass their IDs to the platform simultaneously. To avoid conflicts, each partner's ID is stored using separate cookies, which are merged to the ljtrtb cookie when it is available.
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
OAID	1 month	This cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
TDCPM	1 year	TDCPM cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
TDID	1 year	TDID cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
tuuid	1 year	The tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser's websites. The information is used to decide when and how often users will see a certain banner.
tuuid_lu	1 year	This cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser's website. This information is then used to understand when and how often users will see a certain banner.
uuid	1 year 27 days	To optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.