No notable budget cuts seen by podcast ad buyers: The Media Roundup
Today’s roundup is brought to you by Peter Judges announced for 2023 Publisher Podcast Awards Forgive us for making this morning’s lead story about about us,…
Scope3 data to help decarbonize media and advertising: Partnerships announced with Adform and Viously
Whilst the European energy crisis propelled environmental issues to the forefront, the ad industry has already been moving at breakneck speed on the issue –…
Sustainability in Digital Advertising: IAB Europe releases State of Readiness report
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness – Sustainability…
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery
AA/WARC yesterday reported that UK advertising spend increased by 4.3% between July and September 2022, following on from last week’s IPA Bellwether results that showed…
ISBA’s second programmatic supply chain report: Cause for confidence, but don’t pause progress
Considerable progress has been made regarding transparency in the programmatic supply chain, but more needs to be done. As one commentator says, “Any percentage of…
UK marketing budgets continue to grow: IPA Bellwether Report
Preliminary 2023/24 budgeting points to strong growth next year UK companies are still expanding marketing budgets to support their brands through the impending downturn. The…
“On the rise”: Latest UK data shows continued growth in digital publishing
A five-year analysis of UK Companies House Data highlights the rapidly evolving publisher landscape. According to an analysis of five years’ worth of UK Companies…
Robust advertising business complements subscription revenue: The Media Roundup
Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or,…
Publishers need to start demanding increased transparency
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir…
Third-party monetization: How publishers can manage the potential of ad tech vendors
A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…
“Flat is the new up”: U.S. advertising investments are forecast to increase 0.7% in 2023
In contrast to GroupM’s bullish assessment for U.S. advertising spend in 2023, The Myers Report’s 30th annual Marketing/Advertising Data and Forecast comes in with a more…
GDPR finally bites Meta: The Media Roundup
Meta (Facebook and Instagram) prohibited from using personal data for advertising, third case on WhatsApp pending You’ll all know by now that GDPR regulations require…
Redefining the Premium Web?
The term ‘Premium Publishing’ is ubiquitous but can mean different things to different people. Seedtag’s David McConachie examines what the term really means, and why…
Publishers could gain from advertising spending slowdown
The digital advertising marketplace may choose smaller publishers and traditional media over big tech Digital advertising spending declined 1% in November, according to data from Standard Media…
“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success
Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…
Data in advertising: How can publishers retain user trust?
As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…
Search for third-party cookie replacement continues
Despite frustrating delays, publishers are still looking for viable third-party cookie replacements Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable…
Surprising beneficiaries of ad slowdown — small publishers, traditional media: The Media Roundup
Predictions for journalism 2023: Subscription pressures force product innovation After many years of following Nieman Lab’s annual predictions, I was honoured (and slightly panicked) this…
As streaming takes the crown, the fight is underway for subscription and advertising revenue
Streaming has overtaken traditional means of consuming TV, both in hours watched and interest from audiences. But as streaming services hunt for advertising revenue, the…
