View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour…
Publishers take note: Podcast ad revenues reach $314M, marking 86% growth
US podcast advertising revenue leapt to $314 million in 2017, a rise of 86 percent over $169 million in 2016, according to stats released this week…
Hearst UK makes leap into commercial advertising, produces TV ads
At a time when publishers rooted in print have been forced to rethink commercial models, Hearst has branched out into TV advertising via Hearst Made,…
The scariest chart in Mary Meeker’s media slide deck
Anyone who has seen a “Bo-talk” knows that I always spend some time and a few slides with Mary Meeker’s work and analysis of the…
Publishers’ Rising Revenue Is Good News For Us All
It was heartening to see the AOP’s latest Digital Publishers Revenue Index recently – in 2017, UK publishers grew digital revenues by 5.6%, with 27%…
AOP audit reveals ad blocking levels fall, but revenue loss increases
New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers The Association for…
Native advertising on Snapchat? Here’s how publishers can benefit
Snapchat is still a dominant app for sub-30s. But how do publishers succeed with native advertising on Snapchat? Eric Fulwiler, executive director at VaynerMedia shares…
Publishers try to use ad annoyance to lure subscribers
Digiday has reported this week that publishers hunting for subscribers are starting to offer services with ‘no mobile ads’. It continues by giving the examples…
Print advertising is in decline, but advertisers not moving to digital
Dr. Samir Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He…
Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly…
Q&A: Telaria Launches Video Management System for Publishers
Founded as a premium video SSP in 2015, Telaria this week launched an enterprise video management platform to help premium publishers better understand, decide, and…
Magazine Print Ads Enter the Programmatic Advertising Age
A leading publishing trade association, BPA Worldwide, has announced a partnership with Adwanted.com that could be a catalyst for boosting magazine advertising sales across the entire publishing…
Apple News officially lets publishers use Google’s DoubleClick to serve ads
Apple News has officially begun letting publishers use Google’s DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier…
Digital ad spend reaches an all-time high of $88 Billion in 2017, with mobile accounting for 57% of revenue
Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive…
Hearst’s Troy Young on three current trends in the advertising market
Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in…
Pandora learns the cost of ads, and of subscriptions
Media companies engage in a delicate balance between showing audiences enough ads to earn a profit without annoying them so much they leave altogether. A…
What Google Chrome’s New Built-In Ad Blocker Means for You
Damian Radcliffe breaks down what consequences and benefits Google Chrome’s new ad-blocking browser could have for publishers In mid-February, Google rolled out a new ad-blocker,…
Google’s GDPR Consent Tool Limits Ad Tech Vendors
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent…
YouGov is pitching its GDPR-compliant blockchain targeting tool as a ‘boon’ for publishers
Market research giant YouGov is readying a blockchain solution that will allow EU consumers to choose which data they share with brands; a move that…
Google and GDPR hand publishers a hard choice
GDPR is a brave new world for everyone who has long “consented” to publishers’ terms as a condition of use. Ironically, however, publishers are now…