Publisher Advertising Information & Best Practices

AdvertisingWNIP

“Giant sneaking in the back door”: Publishers may have reasons to celebrate as Amazon challenges the duopoly

In September 2018, eMarketer reported that Amazon had become the third largest ad seller in the United States. The firm expects Amazon’s ad revenue to…

Marketers are ready to up their personalization game – and publishers can help

According to a new study by Forrester, many big companies struggle to develop and deliver advertising that is highly relevant and personalized. Whether it’s due to…

Every cookie counts: A new publisher tool for managing ad trackers

While marketers love the data they extract from cookies, publishers may not always be aware of how these cookies are being used to track visitors…

How one publisher won the brand safety battle

You only have to open your Twitter feed or scan the latest headlines to know that it’s a perilous online climate for brands. A volatile…

Starting December, Google Chrome will shut down ads on any site with “abusive experiences”

Google has decided to turn up the heat in its battle against rogue ads, and this time they have decided to block any website that…

That’s an awful lot of Mar/AdTech, publishers

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than…

The Google monopoly that no one is talking about

Most publishers are well aware of the control that Google has long wielded over the digital advertising industry, ever since Google’s acquisition of the now-rebranded…

Ad tech round-up from October: What publishers need to know

Six leading SSPs collaborate in a bid to clean up programmatic advertising, Adform is named ad tech leader in 2018 Gartner Magic Quadrant, and Sovrn…

Q&A: JustPremium, pioneering creative ad formats

JustPremium was founded in 2012 by Eric Visser and Harmen Tjaarda (CEO and CRO respectively). Privately held, the company is headquartered in Amsterdam and operates…

The FT: We stopped advertising on Facebook and the effect was negligible

Speaking at GroupM’s Fake News briefing in London’s Southbank today, Commercial Director Jon Slade disclosed that the Financial Times had stopped all advertising on Facebook…

Not monitoring your Ads.txt files? Reset your expectations

Ad tech is a dynamic space to work in. From bidding algorithms to virtual reality and blockchain to machine learning, there is always cutting-edge technology…

Every word counts: the science of perfect native copy

Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…

Q&A: Sublime looks to create rich branded experiences

WNIP first met Sublime, formerly Sublime Skinz, in central London more than five years ago. At the time, the French company was pioneering non–intrusive ad…

Whitepaper: Fewer ads doesn’t mean less publisher revenue

WNIP Sponsored Post To an industry focused on generating as much revenue as possible, it may seem counter-intuitive to say that fewer ads per page…

Opinion: The ‘great advertising deal graveyard’ and how to avoid it

There is a place where many great advertising deals go to die. Once they were pipeline diamonds. Target busters. They were commission earners. They were…

Ad tech round-up: What publishers need to know this month

Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime Skinz rebrands to Sublime. Here…

Eyeo, the ad blocking specialist, pivots to join the ranks of ad exchanges

The old adage is “If you can’t beat ’em, join ’em”. But when an ad blocking company launches an ad exchange, who is joining who?…

Why publishers need to rethink their attitude to below-the-fold ads

WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…

How much should advertisers worry about the future of consumer data?

For more than a decade now, users of social media platforms and internet services have been providing personal data to companies like Facebook, Google, and…

The FreeWheel Council for Premium Video Europe underlines importance of premium in latest paper

The FreeWheel Council for Premium Video Europe (FWCE) has released a ‘Demystifying Premium’ position paper, which aims to determine what is exactly meant by the phrase ‘premium video inventory’ and create…

Opinion: Could a new breed of media alliances be publishers’ answer to the tech giants?
Will 2019 be the year when we see publishers fight back against the rise of the big four – Google, Amazon, Facebook and Apple (GAFA)? Even though, with the tech giants investing more in creating their own content in addition to aggregating content created by others, they could seem a daunting and relentless threat… A …
Opinion: Digital transformation isn’t just a tech project, it’s an organisational culture project
According to IBM, “Any digital transformation project is going to take around four years, and 85% of them fail.” It’s a statistic that’s been doing the rounds since 2016 but many publishers are still scratching their heads looking for ways to increase their chances of success. Why is it so hard? Having existing legacy businesses …
No haters: Publishers should make like Facebook
The only time to panic is when people stop reading, said Bo Sacks on this site last month. Go Bo! This is exactly what we need to hear right now. My guess is that he’s right. Social media can’t kill the real media, no matter what ‘Faceb0rg’ says. The only time to panic is when the content …