The ending of third-party cookies: Advances in ad tech
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies Developments in first-party IDs For those…
Publishers know they must prepare for the cookieless future: Here’s how to do it
While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…
Sovrn becomes the first SSP to support IAB Tech Lab’s Seller Defined Audiences specification
Publisher-focused tech company, Sovrn, has become the first SSP to support IAB Tech Lab’s Seller Defined Audiences (SDA) specification in Prebid.org, with the goal of…
What is programmatic advertising and should you be using it?
How publishers can maximize revenue with less effort The programmatic advertising model is growing in popularity worldwide. According to the IAB International Report on Programmatic In-Housing…
Which way now? Publisher options for the ending of third-party cookies
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…
Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced
According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…
Third-party cookies: Google’s latest reprieve is not a time for complacency
With Google delaying its decision to sunset third-party cookies until late 2023, publishers have more time to investigate the identity and data solutions available to…
How The Daily Wire uses Facebook’s targeted advertising to build its brand
The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform Ben Shapiro, co-founder…
“More than simply a pandemic bounce-back”: Global social media ad spend up 50% YoY
Global ad spend on Facebook and Instagram increased almost 50% year-over-year, demonstrating more than simply a “pandemic bounce-back”, according to CX platform Emplifi’s “State of…
‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future
In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…
The third-party cookie expiry date is extended, but publisher challenges remain
Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen…
Publishers, you can make native advertising work for you: Here’s how
Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own…
Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading – dozens of independent publishers gathered together…
Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…
Advertisers are proactively requesting publishers’ first-party data
Google has pushed back the timeline for Chrome’s depreciation of third-party cookies but it doesn’t affect the size of the challenge that publishers are facing.…
Permutive repositions itself to become a privacy-safe audience platform
Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and…
How the ad budget bomb will impact publishers in the second half of 2021
In May 2020 almost nine in 10 major brands had halted their spending on advertising as they stood back to watch the impact of the…
Positivity is in the air: Industry reaction to the Q2 IPA Bellwether report
Renewed optimism from marketers, as shown by the latest IPA Bellwether report, bodes well for publishers and the ad tech industry. After showing resilience, flexibility, and…
UK marketing budgets increase for first time in 18 months: Q2 2021 IPA Bellwether
Today’s Q2 2021 IPA Bellwether Report shows that UK companies have revised their total marketing budgets up for the first time in a year and a half…
Sovrn Holdings, Inc. acquires Proper Media to expand solutions for publishers
Sovrn Holdings, Inc, the publisher-focused technology company, has today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized…
