UK: Programmatic ads outperform direct buys for the first time
The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels. Integral…
National Journal moves away from advertising revenue completely
It’s been five years in the making, but National Journal has successfully pulled away from advertising, as a revenue stream. Based in Washington, DC, National…
App Promotion Summit, London: Ticket Prize Draw
What’s New in Publishing is pleased to offer you the opportunity of winning a free ticket for App Promotion Summit London, the leading app marketing…
Spotify VP of EMEA Marco Bertozzi on Spotify’s evolving ad business
This week’s guest is Marco Bertozzi, who is the Vice President of EMEA Sales & Multi-Market Global Sales at Spotify. He talks to us about…
Why brands are changing their tune about podcast advertising
Though it’s been around in some form for well over a decade, podcasting has sort of limped along in its evolution. Unlike other digital advertising…
1,174% growth in pure-play ad spend: Report says digital ads will continue to drive growth
Pure-play ad spending in the UK is estimated to have grown by 1,174 per cent in a little over a decade. Between 2005 and 2019, Group…
Top media companies team up for “Project OAR”, to advance targeted ads on smart TVs
TV’s Biggest Media Companies—including Disney, AT&T, Comcast, Discovery, Hearst, Turner, NBCUniversal, CBS, and AMC—have come together to join the Vizio-led addressable TV advertising consortium, Project…
Facebook’s pivot to privacy: Is Zuckerberg building a new “mega” platform?
With Facebook’s reputation cratering precipitously over the past year, the company has suddenly decided to change direction. Facebook founder Mark Zuckerberg, who had quite categorically…
How can newspapers build trust?
At a time when trust in the news is crawling out of historic lows, a new study from the Center for Media Engagement provides promising interventions to…
Malware and redirects: Publishers need to protect customers now more than ever
As the programmatic revolution reaches its potential, bad actors continue to find innovative ways to exploit the system. The technological advances to increase advertising efficiency…
Q&A: Trustworthy Accountability Group (TAG) – increasing trust in digital advertising
The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory organisation – established in the US in 2014 by the Interactive Advertising Bureau (IAB), the…
Digital ad spend in the US to grow 19% this year, with Amazon’s ad business soaring
Digital advertising is finally expected to surpass spending on TV, radio, billboards, print, and other traditional media formats in the US this year. Spending on…
Ad ops: Twenty years preparing for 2019
This past Autumn, I hit 20 years in ad operations. I’ve either doing operations or talking about operations at one of my events for two…
Publishers are out of sync with buyer priorities, could 2019 ad revenues be at risk?
A new report by Integral Ad Science has found a significant gap between this year’s buy and sell-side priorities: most brands (83.3%) and over half…
2019 Top revenue opportunities for your website: Breakfast event, London
Stop Press: This event is now full. Please register your interest for our summer 2019 event (provisional topic – mid-tier alliances). Sovrn, Centaur Media, and…
Advertising opportunities for publishers, as CPGs come under threat
Packaged goods are typically the biggest spenders in advertising. Not only is a CPG (FMCG in the UK) company’s brand and product mix massive, but…
Top 5 China Digital Marketing Trends in 2019
The new year is well underway, and with that we’d like to share our opinions on what we think the biggest trends for digital marketing…
Trust in traditional media at highest ever historical levels
Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data…
Opinion: 10 digital advertising trends to look for in 2019
In the first half of 2018, advertisers spent $49.5 billion on digital ads. IAB CEO Randall Rothenberg declared that this record “cements digital advertising…as one…
Q&A: Verizon Media Group and Oath Ad Platforms
Verizon Media Group (previously known as Oath and rebranded in December ’18) is a division of Verizon and reaches over a billion people globally through its…