Publisher Advertising Information & Best Practices

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AOP research reveals continuing shift away from open programmatic for UK publishers

86% of respondents expect most advertising revenue growth to come from outside open marketplaces New survey results from the Association of Online Publishers (AOP) reveal UK publishers…

Cookie pop-up without a disagree button and compliant with EU regulations? Some publishers found a way

Consent messages, the so-called cookie banners, had been around for several years before they became mandatory for all publishers offering services to visitors from the…

Publishers: Thinking about monetizing with video ads?

While people are now conditioned to ignore traditional formats like banner ads, video has an undeniable ability to capture audience attention Digital advertising has evolved…

No notable budget cuts seen by podcast ad buyers: The Media Roundup

Today’s roundup is brought to you by Peter Judges announced for 2023 Publisher Podcast Awards Forgive us for making this morning’s lead story about about us,…

Scope3 data to help decarbonize media and advertising: Partnerships announced with Adform and Viously

Whilst the European energy crisis propelled environmental issues to the forefront, the ad industry has already been moving at breakneck speed on the issue –…

Sustainability in Digital Advertising: IAB Europe releases State of Readiness report

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness – Sustainability…

How publishers can weather the economic storm in H1

Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…

AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery

AA/WARC yesterday reported that UK advertising spend increased by 4.3% between July and September 2022, following on from last week’s IPA Bellwether results that showed…

ISBA’s second programmatic supply chain report: Cause for confidence, but don’t pause progress

Considerable progress has been made regarding transparency in the programmatic supply chain, but more needs to be done. As one commentator says, “Any percentage of…

UK marketing budgets continue to grow: IPA Bellwether Report

Preliminary 2023/24 budgeting points to strong growth next year UK companies are still expanding marketing budgets to support their brands through the impending downturn. The…

“On the rise”: Latest UK data shows continued growth in digital publishing

A five-year analysis of UK Companies House Data highlights the rapidly evolving publisher landscape. According to an analysis of five years’ worth of UK Companies…

Robust advertising business complements subscription revenue: The Media Roundup

Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or,…

Publishers need to start demanding increased transparency

Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir…

Third-party monetization: How publishers can manage the potential of ad tech vendors

A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…

“Flat is the new up”: U.S. advertising investments are forecast to increase 0.7% in 2023

In contrast to GroupM’s bullish assessment for U.S. advertising spend in 2023, The Myers Report’s 30th annual Marketing/Advertising Data and Forecast comes in with a more…

GDPR finally bites Meta: The Media Roundup

Meta (Facebook and Instagram) prohibited from using personal data for advertising, third case on WhatsApp pending You’ll all know by now that GDPR regulations require…

Redefining the Premium Web?

The term ‘Premium Publishing’ is ubiquitous but can mean different things to different people. Seedtag’s David McConachie examines what the term really means, and why…

Publishers could gain from advertising spending slowdown

The digital advertising marketplace may choose smaller publishers and traditional media over big tech Digital advertising spending declined 1% in November, according to data from Standard Media…

“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success

Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …
Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …