Not monitoring your Ads.txt files? Reset your expectations
Ad tech is a dynamic space to work in. From bidding algorithms to virtual reality and blockchain to machine learning, there is always cutting-edge technology…
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
Q&A: Sublime looks to create rich branded experiences
WNIP first met Sublime, formerly Sublime Skinz, in central London more than five years ago. At the time, the French company was pioneering non–intrusive ad…
Whitepaper: Fewer ads doesn’t mean less publisher revenue
WNIP Sponsored Post To an industry focused on generating as much revenue as possible, it may seem counter-intuitive to say that fewer ads per page…
Opinion: The ‘great advertising deal graveyard’ and how to avoid it
There is a place where many great advertising deals go to die. Once they were pipeline diamonds. Target busters. They were commission earners. They were…
Ad tech round-up: What publishers need to know this month
Xaxis UK launched a new six-second ad format, Integral Ad Science verification is now available for Snapchat inventory, and Sublime Skinz rebrands to Sublime. Here…
Eyeo, the ad blocking specialist, pivots to join the ranks of ad exchanges
The old adage is “If you can’t beat ’em, join ’em”. But when an ad blocking company launches an ad exchange, who is joining who?…
Why publishers need to rethink their attitude to below-the-fold ads
WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…
How much should advertisers worry about the future of consumer data?
For more than a decade now, users of social media platforms and internet services have been providing personal data to companies like Facebook, Google, and…
The FreeWheel Council for Premium Video Europe underlines importance of premium in latest paper
The FreeWheel Council for Premium Video Europe (FWCE) has released a ‘Demystifying Premium’ position paper, which aims to determine what is exactly meant by the phrase ‘premium video inventory’ and create…
Whitepaper: Why load-on-view doesn’t have to mean a loss of revenue for digital publishers
WNIP Sponsored Post In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on…
Chasing ghosts: Facebook’s audience figures come under legal challenge
It’s hard to remember a time when Facebook wasn’t the subject of a major controversy, and this week is no different. Facebook has allegedly misled…
Programmatic spend continues to surge in 2018
It’s predicted that more than $46 billion in ad dollars will be spent on programmatic advertising in the United States this year, with 86.2% of all digital…
Why load-on-view doesn’t have to mean a loss of revenue for digital publishers
WNIP Sponsored Post In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on…
Opinion: The writing is on the wall(ed garden)
Two different articles were published recently about Facebook: one somewhat positive, the other clearly negative. Both demonstrate why so many businesses simply don’t – or shouldn’t – trust…
Exposed: How the Guardian is tackling ad fraud on its own websites
Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much Guardian ad inventory being sold on the open marketplace…
Whitepaper: Why engagement time holds much greater value for publishers
WNIP Sponsored Post Engagement time is defined as the total time a page is open and a user is deemed to be active, and it’s…
Why brands doing native advertising should partner up with publishers
“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded…
Trustworthy content positively impacts advertising effectiveness: AdTrust study
Media channels, more than ever before, need to develop consumer relationships throughout the funnel. To do this, they must focus on providing trustworthy content relevant…
Whitepaper: We need to move beyond dwell time when measuring audience engagement
WNIP sponsored post The longer ads are in front of people the more effective they are. The percentage of people who recall seeing a brand…