What are the benefits of server-to-server header bidding?
Programmatic advertising has transformed the way publishers monetize their ad inventory, but there are numerous tech solutions to mull over, not least whether the solution…
Apple announces more ads coming to App Store next week: The Media Roundup
Apple announces more ads coming to App Store next week In an email to developers Apple announced that, this week, app-related ads are to begin…
The opt-out consumer: The impact of user consent on advertising and publishing
Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…
“Total UK marketing budget growth at its slowest since Q1 2021”: IPA Bellwether Q3 report reaction
UK marketing budget growth has slowed considerably as economic headwinds gather. Events (also the biggest source of revenue growth in WAN-IFRA’s recent World Press Trends…
IPA Bellwether Report: UK marketing budget increased in Q3 2022, adspend forecast revised higher to 3.6%
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, published today (20 October…
Semafor woos advertisers with promises of depolarization: The Media Roundup
Today’s roundup is brought to you by Peter Semafor woos advertisers with promises of depolarisation OK sorry, but there’s only one story I can lead on…
Commerce Content Journey: Next Level
The basic elements of a commerce content program are clear: affiliation, traffic, and—of course—the content itself. After putting those foundational pieces in place, performance optimization can help to establish commerce…
Publishers’ data challenges for 2023, and how to tackle them
In digital advertising, 2022 has been everything but boring. Namely, from a publisher’s perspective, the data-related challenges are quickly piling up ahead of 2023. Anton…
More than ever, this year DMEXCO meant business
After a two-year hiatus, DMEXCO returned to Cologne this year and the comeback was a success. While exhibitors were smaller in number, the conference felt…
76% of UK consumers willing to consume ads in exchange for free content: YouGov survey
“This is a huge opportunity, consumers seem to support the move to a cookieless environment.” Seedtag, the leader in contextual advertising in EMEA and LATAM,…
Server-side tagging 101: What publishers need to know
A creative solution to data capture challenges, server-side tagging is a means of collecting valuable data without worrying about privacy concerns The future without third-party…
Cats on skateboards? That’s what blocklists could drive us to: The Media Roundup
Ad blocklists could force publishers ‘back to cats on skateboards’, Reach revenue boss warns We talked a bit about the impact of blocklists in our…
What is commerce media?
The growing ‘commerce media’ sector encompasses brands, retailers and publishers Both ecommerce and the associated media offerings around the retail sector have grown exponentially over…
“Encouraging to see that investment in programmatic is likely to increase”: IAB Europe’s advertising report
The majority of all stakeholders (74% of advertisers, 80% of agencies and 68% of publishers) think their investment in programmatic trading will increase over the…
Google Chrome’s “heavy ad” intervention: What publishers need to know
Everything a publisher needs to know to make sure heavy ads aren’t negatively impacting ad impressions and revenues The publisher and ad landscapes have changed…
3 steps publishers must take to maximize first-party data
If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs…
The era of ad-free publishing is ending: The Media Roundup
The era of ad-free publishing is ending We’re coming back from hiatus in a few weeks with a special episode examining broadcast media and streaming.…
Publishers: Leveraging attention to help ad buyers — and your bottom line
Today’s ad buyers are in a difficult position. With the coming loss of third-party cookies, the IAB projects that advertisers stand to lose billions of…
London publishing fact-finding tour: 5 key takeaways
WNIP has just spent the first two weeks of September visiting a swathe of publishers including, amongst others, Hearst Publishing, Bauer Media, Haymarket Publishing, Condé…
Publishers: 5 ways to show cookies who’s boss
Google is once again pushing back its deadline for the end of third-party cookies on Chrome, this time to the second half of 2024. Publishers everywhere are…
