Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher’s most successful new launches of recent years and now comfortably sits…
UK news publisher ad alliance, The Ozone Project, which enables brands to reach trusted premium environments from a single buying point, has announced BuzzFeed UK…
The great refocusing on reader revenues shunted advertising sales down the priority list for many publishers over the last few years. Post-pandemic growth has seen advertising sales…
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…
“In a world where third-party data is disappearing, first-party data is the new media currency.” Two of Britain’s leading automotive publishers – Autovia, the publisher…
We have all visited websites where the advertising looks decidedly suspicious – promising miracles cures or unbelievable investment offers. Chasing ad dollars might appear to make…
The feature is expected to increase the prices of publishers’ paid inventory without negatively affecting their overall earnings Last week, Google told advertisers that, starting in…
According to the latest full year Internet Advertising Revenue Report by IAB and PWC, total US digital advertising revenue for 2021 came to almost $190 billion.…
Deep insights into how publishers can leverage ecommerce to deliver an exceptional online shopping experience Over the years, ecommerce has become an important source of…
We’ve all heard the phrase: “A picture is worth a thousand words.” And you might also have come across a snappy-sounding statistic that claims people retain…
The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties…
Streaming subscriptions in decline as UK households cut budgets The Guardian is reporting the streaming subscriptions boom is over. Subscriber numbers at Netflix, Amazon and…