Sonos wins the top prize at the 2020 World Media Awards
The winners of the World Media Awards have been announced, with brands such as Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra,…
Q4 will be massive, with unprecedented ad spend
How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril.…
Apple hits pause on much-anticipated privacy feature
Well, this is a bit of a surprise. Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers…
Publishers: Stop worrying about video header bidding and start using it
OPINION Header bidding has already conquered a significant market share and has shown a strong record of boosting publishers’ ad revenue by allowing greater flexibility…
506 marketing leaders identify future challenges to online advertising: Global pandemic, Brexit and ‘walled gardens’
LiveRamp, the leading data connectivity platform, just launched its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges…
“Growth to rebound by 44.9%”: Podcast ad spending to surpass $1 billion in the US
“Podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4%…
The buzz is back in the publishing industry
The publishing industry—badly hammered by the pandemic—finally seems to be catching a break. Publications are bouncing back, eCommerce is surging, ad spend is looking up,…
“Programmatic is on the rise,” with ad spend returning to pre-pandemic levels
Programmatic ad spend is now returning to its pre-pandemic “normal” levels, according to data from MediaRadar. The number of advertisers running programmatic ads through the…
The Media Navigators: World Media Group launches a new podcast series
Industry leaders discuss the hottest topics to hit the media, marketing and advertising worlds The World Media Group (WMG) has just launched a new podcast…
Pandemic impacts on online publishers: Merkle’s Report Q2 2020
Merkle has released it’s Q2 2020 Digital Marketing Report (DMR) , showing advertising trends, charts, and insights for online publishers who generate revenues through online ads. The…
Good news for publishers: Ad blocking is on the decline
Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising…
Confessions of a stressed media buyer
I have had the luck to play many roles, and I’ve had multiple job titles in our media industry. I think the one I enjoyed…
DoubleVerify, the media measurement company, launches new division to support digital publishers
DoubleVerify (“DV”), a leading platform for digital media measurement, data and analytics, has launched a new division to support digital publishers. The unit will spearhead…
Publishers can emulate the success of the walled gardens with the right value exchange
OPINION Last year it was estimated that the top walled garden ad-buying platforms – Google Ads, Display and Video 360 (Google’s DSP), Facebook’s Audience Network…
Tackle revenue streams that have remained out of reach
OPINION The idea that publishers should be monetizing their ad inventory via programmatic advertising has been covered for many years. The earliest promises for it…
Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
Advertiser boycotts: What do they mean for publishers and inclusivity?
A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers…
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…
Creative optimization fundamentals, for publishers
When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One…
Do people hate advertising? No, they hate bad advertising.
There is a brief comment in the article How to shift towards a paywall that I sent out earlier. It is an oft repeated expression throughout the…
