Publisher Advertising Information & Best Practices

AdvertisingFaisal Kalim

63% users willing to accept light, non-intrusive ads: How publishers can reconfigure their advertising strategies

User adoption of Acceptable Ads is growing fast. It reached 218M users in 2020, with 435% growth on mobile over the last two years, according…

Google’s ad targeting changes: How it impacts publishers and advertisers

Google’s decision to end support for behavior-based targeting creates questions for publishers, advertisers, and identity resolution companies. Summary: Google shifts from behavioral targeting to cohort-based…

Why publisher first-party data is a privacy-safe solution for brands

Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the…

Publishers may know their worth, but they still need the metrics to prove it

Stop the press! Using newsbrands in campaigns boosts trust: Peter Field’s latest study may have told us something we instinctively knew, but having our assumptions…

Looking towards a cookieless future for publishers: Key takeaways

With Google sunsetting third-party cookies on its Chrome browser next year, we look at what identity solutions are available to publishers and advertisers moving forwards.…

Google’s FLoC: What publishers need to know

Google Chrome’s dropping of support for 3rd party cookies accelerated the rush to find new ad targeting options that improve privacy while delivering ads that…

Looking towards a cookieless future for publishers: Part 2

In this report, we take a closer look at the current advertising ecosystem, as well as examining how the industry is responding to the cookie…

Looking towards a cookieless future for publishers: Part 1

Living in a post-cookie world may seem daunting for publishers, but the advice from tech providers is unanimous: by looking into alternatives in good time…

“A strong economic recovery should see adspending rise sharply”: IPA Bellwether Report

Business conditions are beginning to stabilise after a year of turmoil in 2020, according to the latest IPA Bellwether Report, published today. The IPA Bellwether Report…

Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?

With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity…

Navigating COVID-19 and ad tech: 7 tactics for publishers

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

How a small publisher used first-party data to scale its reach 50x

Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…

Publishers and third-party cookies: State of the industry

A great deal has been written about the deprecation of the cookie since the first major players began switching off third-party cookies. Fast forward to…

Publisher strategies for navigating the programmatic future

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…

Four must-dos for publishers to mature their ad tech processes and get away from the day-to-day grind

From third party cookies to identity, visitor relationship management (VRM), GDPR, CCPA, CPRA, IDFA, consent, privacy, TCF 2.0 and buyers.json, the publishing business has gotten…

Listen up: Prospering in podcasts in a post-pandemic world

In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit,…

Publishers shouldn’t freak out about iOS 14 impacts on Facebook ads

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made…

Google is nixing identifiers: Why people-powered contextual will be the next chapter

So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to…

Google’s scrapping third-party cookies – but targeted advertising will live on

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…

What publishers need to know about social video advertising — malpractices and scams

Social media ad scams are on the rise as marketers are estimated to suffer a loss of USD 10.9 billion by the end of this…

6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Harnessing 2020’s media quality lessons for greater publisher gains
It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress made during 2020 should be shelved. As illustrated by recent Internet Advertising Bureau (IAB) data — which discovered a 5% growth in ad spend in 2020 — the digital advertising …
Power in numbers: 3 ways publishers can dismantle Big Tech’s ad dominance
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers at the hands of corporate tech giants. But how and why? The first newspapers came online in the mid-80s via CompuServe and then en masse to the web in the …
Roadmap for effective digital transformation: FIPP D2C Summit
As part of the on-demand videos at the forthcoming FIPP D2C Summit, James Hewes from FIPP and Carola York, VP of Publishing at Jellyfish, discuss what’s needed if a publisher is looking to embark on a digital marketing transformation project. As a preview of what’s in store at the Summit, the full video from this …