Publisher Advertising Information & Best Practices

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French associations file complaint against Apple for “anti-competitive conduct wrapped in privacy rhetoric”

A coalition of French associations representing the online advertising ecosystem (IAB France, MMAF, SRI, UDECAM) has filed a complaint with the French Authorities against Apple…

Breaking the status quo: How can publishers leave third-party cookie limbo?

OPINION For most publishers, the basic mechanics of the digital ecosystem still stand. Survival depends on offering inventory that benefits both advertisers’ and publishers’ bottom…

Global social media ad spend jumps 56.4%, surpasses previous year in spite of pandemic

Note: Based on further clarification from Socialbakers, all ad spend referred to below relates to social media ad spending. Sharp increases in social media ad…

How the pandemic has changed the advertising publisher relationship

OPINION I have been in the media buying industry for 30+ years and, sadly, news brands have been in decline since then – and for…

IPA Bellwether Q3: Budget pressures continue, but recovery predicted for 2021

The ongoing dip in business revenue continued to impact marketing budgets in Q3 2020, according to the latest IPA Bellwether report. The marketing sector is…

Unmasking app spoofing for publishers

OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…

Trust in news publishers extends to advertising brands, IAB survey finds

Advertising on news content can be beneficial to a brand’s image, according to a new IAB report, The News Trust Halo: How Advertising in News…

Ad spend is on the rise, fuelled by programmatic

As we head towards the end of a difficult year, positivity around ad spend is beginning to appear once again. The latest data from the…

“We now have a better outlook for digital ad spending”: US spend to grow by 21.1% in 2021, eMarketer reports

“According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of…

CMOs and industry leaders paint an optimistic picture on the digital industry’s future

The digital advertising industry is cautiously optimistic about its future, according to a panel of UK experts from across the ecosystem, despite – and in…

With California’s “Proposition 24” on the verge of approval, publishers need to be prepared

As if electing the leader of the free world next month isn’t big enough, there’s one issue on California’s ballot that could have a huge…

Streaming in 2020-2021: What should publishers and advertisers expect?

Video streaming has become the new black. It has dramatically increased popularity and is expected to account for 82% of all internet traffic by 2022.…

“Storms clear the path for new ways to do things” – the industry reacts to DMEXCO @home

This year, for the first time, DMEXCO (the largest congress trade fair for the digital industry in Europe) was delivered virtually. DMEXCO @home welcomed over…

Vox Media introduces self serve ad tool for businesses, to run campaigns across premium publishers

The user-friendly tool will allow brands of all sizes to build custom ad units to run across a collection of trusted media brands Vox Media…

“The value of a story well told won’t ever go away”: Why branded content is here to stay

It wasn’t long ago that branded content was the shining star in many publishers’ portfolios. Other approaches to diversifying revenue have since entered the scene,…

$59bn will be spent on e-commerce ads this year: What publishers need to know

The pivot to e-commerce: WARC Global Advertising Trends Advertising spend on e-commerce platforms is set to rise sharply this year – reaching a total of…

67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control

Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a…

Through Covid, journalists have regained the public’s trust in the press
OPINION The British public have a turbulent relationship with the publishing media. In May we read reports that in a YouGov poll almost three-quarters of people didn’t trust newspaper journalists. At the time this was attributed to the way the press had reported on the emerging Coronavirus pandemic, with accusations they were out of step …
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with a dramatized vision of what current social media trends can lead to and the questionable ways in which it operates, collecting data without consent, mining on young people’s insecurities, and …
Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread of COVID-19. Many publishers are launching apps for users and subscribers alike to maintain and extend their reach while enhancing revenue. Some have turned to paywalls or in-app purchases to …