Publisher Advertising Information & Best Practices

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Sustainability in Digital Advertising: IAB Europe releases State of Readiness report

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness – Sustainability…

How publishers can weather the economic storm in H1

Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…

AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery

AA/WARC yesterday reported that UK advertising spend increased by 4.3% between July and September 2022, following on from last week’s IPA Bellwether results that showed…

ISBA’s second programmatic supply chain report: Cause for confidence, but don’t pause progress

Considerable progress has been made regarding transparency in the programmatic supply chain, but more needs to be done. As one commentator says, “Any percentage of…

UK marketing budgets continue to grow: IPA Bellwether Report

Preliminary 2023/24 budgeting points to strong growth next year UK companies are still expanding marketing budgets to support their brands through the impending downturn. The…

“On the rise”: Latest UK data shows continued growth in digital publishing

A five-year analysis of UK Companies House Data highlights the rapidly evolving publisher landscape. According to an analysis of five years’ worth of UK Companies…

Robust advertising business complements subscription revenue: The Media Roundup

Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or,…

Publishers need to start demanding increased transparency

Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir…

Third-party monetization: How publishers can manage the potential of ad tech vendors

A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…

“Flat is the new up”: U.S. advertising investments are forecast to increase 0.7% in 2023

In contrast to GroupM’s bullish assessment for U.S. advertising spend in 2023, The Myers Report’s 30th annual Marketing/Advertising Data and Forecast comes in with a more…

GDPR finally bites Meta: The Media Roundup

Meta (Facebook and Instagram) prohibited from using personal data for advertising, third case on WhatsApp pending You’ll all know by now that GDPR regulations require…

Redefining the Premium Web?

The term ‘Premium Publishing’ is ubiquitous but can mean different things to different people. Seedtag’s David McConachie examines what the term really means, and why…

Publishers could gain from advertising spending slowdown

The digital advertising marketplace may choose smaller publishers and traditional media over big tech Digital advertising spending declined 1% in November, according to data from Standard Media…

“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success

Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

Search for third-party cookie replacement continues

Despite frustrating delays, publishers are still looking for viable third-party cookie replacements Despite frustrating delays, publishers are ‘pushing ahead’ with their search for a viable…

Surprising beneficiaries of ad slowdown — small publishers, traditional media: The Media Roundup

Predictions for journalism 2023: Subscription pressures force product innovation After many years of following Nieman Lab’s annual predictions, I was honoured (and slightly panicked) this…

As streaming takes the crown, the fight is underway for subscription and advertising revenue

Streaming has overtaken traditional means of consuming TV, both in hours watched and interest from audiences. But as streaming services hunt for advertising revenue, the…

Focusing on safety and quality will gain the trust of cautious advertisers in 2023: Industry predictions

Advertising still remains the key revenue channel for most publishers, yet many publishers are unaware of what the ad industry expects from their supply partners.…

Media Moments 2022: A media market snapshot

A snapshot of a media market wrestling with uncertainty, including advertising’s shift from boom to bust, the appearance of a sense of realism in the…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lucrative channel for publishers. Victor Potrel, Vice President of Content Distribution at TheSoul Publishing explains more… From February …
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended the recent World Economic Forum. A panel comprising the World Media Group’s top international journalists gathered in London earlier …
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …

Cookie	Duration	Description
__cfruid	session	Cloudflare sets this cookie to identify trusted web traffic.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
AWSELB	session	Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
crumb	session	This cookie is set by websites that uses SquareSpace platform. The cookie is used to prevent cross-site request forgery (CSRF).
gdpr_status	6 months 2 days	This cookie is set by the provider Media.net. This cookie is used to check the status whether the user has accepted the cookie consent box. It also helps in not showing the cookie consent box upon re-entry to the website.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
AWSELBCORS	5 minutes	This cookie is used for load balancing, inorder to optimize the service. It also stores the information regarding which server cluster is serving the visitor.
xid	session	This cookie is used to remember the user’s personal account information, such as their name, address and order history as well as the contents of their basket, comparison search, and wishlist. It only lasts until the end of the visitor’s session.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_115742274_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 21 days 7 hours 29 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UID	2 years	No description available.
uvc	1 year 1 month	Set by addthis.com to determine the usage of addthis.com service.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
B	1 year	This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
c	1 year	This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
GUCS	session	This cookie is set by Yahoo.
icu	3 months	This cookies is used to select ads and limit the number of a times a user sees a particular ad. The information stored in the cookies are how times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
ljtrtb	1 year	Lijit Advertising Platform sets this cookie temporarily, when multiple partners pass their IDs to the platform simultaneously. To avoid conflicts, each partner's ID is stored using separate cookies, which are merged to the ljtrtb cookie when it is available.
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
OAID	1 month	This cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
TDCPM	1 year	TDCPM cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
TDID	1 year	TDID cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
tuuid	1 year	The tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser's websites. The information is used to decide when and how often users will see a certain banner.
tuuid_lu	1 year	This cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser's website. This information is then used to understand when and how often users will see a certain banner.
uuid	1 year 27 days	To optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.