What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The…
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…
Integral Ad Science (IAS), the global leader in digital ad verification, has bought Amino Payments, a leading provider of programmatic advertising transparency for an undisclosed…
Some omnichannel publishers have been slow to adopt omnichannel header bidding strategies, but for those who do, the payoff seems worth the effort. This is…
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher…
It’s no exaggeration to say 2020 has proved a genuine rollercoaster for digital media. While online engagement hit all-time highs – especially for news content…
Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads…
“2020 will ultimately be remembered as more of a mild setback than an industry-changing economic catastrophe.” GroupM has published its This year next year: End-of-year…
Publishers rely on a myriad of supplier companies, platforms and services to uphold the very fabric of their infrastructure and day-to-day operations. Whether it’s social…
Integral Ad Science (IAS), a global leader in digital ad verification, has just released its 2021 Industry Pulse Report. IAS surveyed 200+ industry professionals to…
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
That’s what Lucinda Southern in AdWeek believes is the key to media company stability as they look ahead to ad predictions for 2021. “While a number of…