Publisher Advertising Information & Best Practices

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Is there a future for marketing attribution with the demise of third-party cookies?

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…

Balancing revenue and user experience doesn’t need to be mission impossible

Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless…

Top 6 Apple updates that make trackers’ life harder. Or do they?

For years, companies, affiliate networks, and tracking services have relied on cookies, user IDs, IP addresses, and email to track orders. But along with the…

Maximizing ad revenue: a checklist for publishers

Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain…

Publishers are all playing a game of tag: Here’s how to win

Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they…

Why the pandemic is a reset button for independent ad tech, and how can we profit from it?

The advertising industry has been hit hard, the reasons for which are not only lockdown but also tightening privacy regulations and the monopoly of walled…

How effective is advertising? Economists analyze

Groundbreaking research on the value of a $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes…

The ending of third-party cookies: Next steps for publishers

This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies To prepare for a future without…

The ending of third-party cookies: Advances in ad tech

This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies Developments in first-party IDs For those…

Publishers know they must prepare for the cookieless future: Here’s how to do it

While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…

Sovrn becomes the first SSP to support IAB Tech Lab’s Seller Defined Audiences specification

Publisher-focused tech company, Sovrn, has become the first SSP to support IAB Tech Lab’s Seller Defined Audiences (SDA) specification in Prebid.org, with the goal of…

What is programmatic advertising and should you be using it?

How publishers can maximize revenue with less effort The programmatic advertising model is growing in popularity worldwide. According to the IAB International Report on Programmatic In-Housing…

Which‌ ‌way‌ ‌now?‌ ‌Publisher‌ ‌options‌ ‌for‌ ‌the‌ ‌ending‌ ‌of‌ ‌third-party‌ ‌cookies‌

What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…

Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced

According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…

Third-party cookies: Google’s latest reprieve is not a time for complacency

With Google delaying its decision to sunset third-party cookies until late 2023, publishers have more time to investigate the identity and data solutions available to…

How The Daily Wire uses Facebook’s targeted advertising to build its brand

The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform Ben Shapiro, co-founder…

“More than simply a pandemic bounce-back”: Global social media ad spend up 50% YoY

Global ad spend on Facebook and Instagram increased almost 50% year-over-year, demonstrating more than simply a “pandemic bounce-back”, according to CX platform Emplifi’s “State of…

‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future

In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…

The third-party cookie expiry date is extended, but publisher challenges remain

Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen…

Publishers, you can make native advertising work for you: Here’s how

Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …