Whitepaper: We need to move beyond dwell time when measuring audience engagement
WNIP sponsored post The longer ads are in front of people the more effective they are. The percentage of people who recall seeing a brand…
Sovrn releases OneTag to help publishers grow their business
Sovrn, which offers products and services to more than 25,000 independent online publishers, has announced the official release of OneTag, a unified mechanism to simplify…
BoSacks Speaks Out: Ad Spending Disappearing as Most Magazines Continue to Fumble
I just spent a few days in Florida speaking to a group of below-the-radar publishers from The Coastal Angler. These are a collection of local…
Bloomberg Media: Driving impact with ads that “ad.apt”
Bloomberg recently launched a set of display ad formats that, while requiring very basic assets from advertisers, deliver higher impact results compared to standard banner…
IAS and FreeWheel announce global measurement solution to verify video ad inventory
Leading third-party verification company, Integral Ad Science (IAS), and video ad-serving platform, FreeWheel (part of Comcast), have this week announced a new global partnership to…
Print ad revenue rises for UK newspapers, reversing a 7-year trend
The latest Advertising Association/WARC Expenditure Report is just out, and it comes with welcome news. Print display ad revenue for national UK newspapers has gone…
IPA Bellwether Q2 2018: The UK ad industry reacts
The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last…
Consumers want control to improve the relevance of online advertising
Consumers who use ad blocking software are also more likely to say advertising is important to their purchasing behavior. Surprised? You might also be surprised…
Post-GDPR impact: Programmatic remains strong
Long before GDPR took effect in May, both publishers and advertisers tried to install safeguards to prepare for its impact on industry practices. We’ve seen…
6 business questions for publishers to consider before investing in programmatic
Having worked for an email data company in a previous life, I’m used to the predictions that people love to make about the death of…
Ad operations: What’s the ideal team structure in 2018?
Team structure is probably the most common conversation that ad ops leaders have with each other. It’s fair to say that for most ad operations…
Should publishers follow the ASA mantra?
At first glance it’s not immediately apparent that the Advertising Standards Authority mantra –‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing…
5G is coming but does it signify a new age in mobile publishing?
For publishers, especially mobile publishers, a fast internet is essential. When 4G was introduced in 2010, it brought about video streaming, app stores, and an…
Google unveils its measurement partners
The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications As part of its…
“Opportune time for digital publishers”: Ad rates at an unprecedented high
As advertisers move budgets away from the traditional mediums like radio, TV, and print, it was expected that the investments in digital media would rise…
Time’s up for time spent
Mary Meeker’s platform specific view is an increasingly uncomfortable and old-fashioned fit, writes Newsworks’ CEO Vanessa Clifford. Mary Meeker’s latest annual time-spent chart has caused…
Hearst UK launches a new digital metric to demonstrate content engagement quality for commercial partners
Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners. Hearst’s Engaged View Rate (EVR)…
Quality online environments are 42% more cost effective for advertisers
GroupM UK and Newsworks’ ground-breaking new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively…
AppNexus: What AT&T’s purchase means for Google and Facebook’s dominance
AT&T’s purchase of AppNexus has been perceived as a landmark development for the adtech sector and one that is likely to have far-reaching implications in…
View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020
The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and…