Category: Advertising

“This is a huge opportunity, consumers seem to support the move to a cookieless environment.” Seedtag, the leader in contextual advertising in EMEA and LATAM,…

A creative solution to data capture challenges, server-side tagging is a means of collecting valuable data without worrying about privacy concerns The future without third-party…

Ad blocklists could force publishers ‘back to cats on skateboards’, Reach revenue boss warns We talked a bit about the impact of blocklists in our…

The growing ‘commerce media’ sector encompasses brands, retailers and publishers Both ecommerce and the associated media offerings around the retail sector have grown exponentially over…

The majority of all stakeholders (74% of advertisers, 80% of agencies and 68% of publishers) think their investment in programmatic trading will increase over the…

Everything a publisher needs to know to make sure heavy ads aren’t negatively impacting ad impressions and revenues The publisher and ad landscapes have changed…

The era of ad-free publishing is ending We’re coming back from hiatus in a few weeks with a special episode examining broadcast media and streaming.…

Today’s ad buyers are in a difficult position. With the coming loss of third-party cookies, the IAB projects that advertisers stand to lose billions of…

Google is once again pushing back its deadline for the end of third-party cookies on Chrome, this time to the second half of 2024. Publishers everywhere are…

July 2022 saw the lowest ad revenue in two years and a double-digit decline from levels a year ago. Rising inflation, concerns about the economy,…

This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions. Whether it’s filtering out your…

The ad market is looking at a ‘car crash’ year next year, but there are ways for publishers to encourage marketers to keep spending A…