RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’ according to…
UK: IPA Bellwether Q4 2019 – Digital spend to soar 8%
As Boris Johnson set out to “get Brexit done” in Q4 2019 and sent the public to the polls to vote in the “Christmas General…
The crack in the wall of the Facebook-Google ad duopoly
Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential.…
First-party data has empowered publishers to experiment with personalisation and better advertising
Increased regulation may have been catastrophic for parts of the ad tech industry, but as the shake-out continues, publishers and reputable partners are seeing the…
What’s new in adtech in December 2020
No, it’s not a typo. As the industry is awash with predictions for 2020 we thought we would mix it up and do it a…
Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media Forecasts
Digital advertising will continue to grow by double digits this year and next, according to GroupM’s latest This Year Next Year: UK Media Forecasts report.…
What’s new in ad tech this November
Once again we started a new month with native news, but it was a sad tale to hear this time. This is, of course, the…
Q&A: Peer39, understanding audiences through context
Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…
Publishers still rely on traditional revenue streams, research shows
While the stellar growth of digital subscriptions continues, ad sales remains the largest source of revenue for publishers today and their biggest strategic focus for…
Q&A: MGID’s smart native advertising widget for Google AMP
MGID was launched in 2008 by a Ukrainian programmer in NYC, who spotted a gap in the market for a sophisticated native advertising technology. Now…
Mobile set to outpace desktop ad spending by 2022
In line with the evolution of smartphones and tablets, the global mobile advertising market has been growing ever larger over the past decade. Companies are…
Damon Reeve speaks about The Ozone Project: the UK’s leading digital advertising marketplace
The Ozone Project – formed by The Guardian, News UK, The Telegraph and Reach in 2018 – is the UK’s leading fully transparent and brand-safe…
UK ad spend reaches record level of £6.0bn, marking 24th consecutive quarter of growth: WARC
UK advertising expenditure during the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn, according to the latest Advertising Association/WARC…
What’s new in adtech this October
October jumped to a start, with what Digiday dubbed as “the Ross and Rachel online advertising story of our times”. That’s right, native advertising company…
With Insta Stories growing 15x faster than feed-based sharing, Instagram is a favourite for influencer campaigns
Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in…
Global ad investment set to grow 6% with spend rising across all sectors: WARC
Global advertising investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors An uptick in growth is expected next…
Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP CEO
As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting…
Texere Publishing: Our solid line between content and ads
Founded in 2012 by heavyweight publishing entrepreneurs, VC-backed Texere Publishing is an emerging market leader within scientific, technical and medical markets. Covering research, business and…
“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List
Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for…
Closing the ad spend gap: Why magazines are a missed opportunity for advertisers
As digital advertising has matured, brands have abandoned magazine ads in favour of the more detailed metrics and hyper targeting that online can offer. Magazines…