Something is rotten in online advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The…
Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
Digital ads: The secret sweetheart deal between Facebook and Google
Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of…
The year transparency became more than an industry buzzword
OPINION It’s fair to say that the year 2020 will undoubtedly go down in history. But while the world continues to tackle COVID-19, enforce social…
Lotame Panorama ID earns industry support as third-party cookie deadline looms
Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…
Integral Ad Science acquires Amino Payments
Integral Ad Science (IAS), the global leader in digital ad verification, has bought Amino Payments, a leading provider of programmatic advertising transparency for an undisclosed…
Omnichannel header bidding brings better monetization
Some omnichannel publishers have been slow to adopt omnichannel header bidding strategies, but for those who do, the payoff seems worth the effort. This is…
Travel and Tourism ad market expected to rebound more quickly than most
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher…
A “sea change for online advertising coming”: Back to the future in a cookie-free, virus-free world
Let’s imagine for a moment we are living in our post-pandemic world; cookies are a thing of the past, the majority of folks are vaccinated, and…
2020 was a rollercoaster, how can digital media stay on track next year?
It’s no exaggeration to say 2020 has proved a genuine rollercoaster for digital media. While online engagement hit all-time highs – especially for news content…
Publishers prepare for triple threat to ad revenues: Platforms, keyword blocking and Covid-19
Covid-19’s impact on advertising was swift and merciless. But many publishers were in a strong position to weather the storm, having reduced reliance on ads…
Data and programmatic markets are growing fast despite the pandemic
During the pandemic, users moved their activities to digital. The Global data market will grow by almost 20% YoY in 2020 to reach over $41B.…
A contextual revolution for publishers
“It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since March. The statement also applies to…
“Internet-related media is positioned to grow”: How digital ad revenues have softened the pandemic’s blow
“2020 will ultimately be remembered as more of a mild setback than an industry-changing economic catastrophe.” GroupM has published its This year next year: End-of-year…
What to do when a key vendor closes its doors? Here’s one U.S. publisher’s story…
Publishers rely on a myriad of supplier companies, platforms and services to uphold the very fabric of their infrastructure and day-to-day operations. Whether it’s social…
IAS Industry Pulse Report 2021: What publishers need to know
Integral Ad Science (IAS), a global leader in digital ad verification, has just released its 2021 Industry Pulse Report. IAS surveyed 200+ industry professionals to…
“Growth is expected in most corners of the industry”: WARC Global Advertising Trends report
While global advertising spend is on course to fall by 10.2% this year as a result of the COVID-19 outbreak, there are strong signs of…
How can digital media map out a more purposeful future?
The importance of purpose is now a given. The pandemic has sparked a pivotal shift in wider societal issues and movements, and it’s become clear…
Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
Staying flexible will be key to publishing in 2021
That’s what Lucinda Southern in AdWeek believes is the key to media company stability as they look ahead to ad predictions for 2021. “While a number of…