Publishers: 5 advertising trends that are changing media buying
Five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales Writing on the International News Media Association’s Advertising…
5 things publishers need to know about IAB Tech Lab’s video ad formats guidelines updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates to its Ad Formats Guidelines for Digital Video and…
“A more nimble system”: How Facebook is bypassing Apple’s data tracking restrictions with Meta Lattice
“We’ve designed Meta Lattice to drive advertiser performance in the new digital advertising environment where we have access to less granular data.” Facebook’s ad business…
Lessons from Immediate Media’s biggest ever 1-day partnership
Launching a digital takeover of all Immediate Media’s ad inventory for a single, pinpoint campaign isn’t easy. The key? Make sure every stakeholder is present…
MGID first ad platform to integrate with Google Web Stories
MGID becomes the first ad tech platform to offer publishers an integration with Google Web Stories, providing a new revenue stream for mobile-focused publishers. MGID,…
Using attention metrics to create personalized advertising
Marketers report significant sales increases from personalized advertising placement The dominance of mass-market advertising may be coming to an end as one-size-fits-all advertising isn’t as…
Podcast ad spend up 32%, beating the overall market growth by almost two-thirds: The Media Roundup
Today’s roundup is brought to you by Esther Introducing the winners of 2023’s Publisher Podcast Awards We’re really excited to reveal the winners of our fourth…
UK ad market sees its first 4th quarter decline since 2009, but grows by 8.8% overall for the year
Ad expenditure is contracting when factoring in ongoing inflation pressures, but pockets of growth remain, especially Out of Home, Cinema and Online Advertising. The UK…
HearstLab announces fundraising round with Barometer, a podcast measurement solution
HearstLab, an investment arm of Hearst Corporation focused exclusively on supporting women-led technology startups, has announced closing a successful fundraising round with Barometer. The company joins…
Reduce emissions without impacting revenue: 6 takeaways from Green Media Summit
On April 13, the first Green Media Summit took place in NYC bringing over 250 attendees from across the media ecosystem to discuss how the…
Total marketing budget growth hits 1-year high: UK IPA Bellwether report
While serious economic headwinds remain, the latest IPA Bellwether report is more optimistic than expected. The sunsetting of third-party cookies, data, generative AI and sustainability…
Washington Post offers its accessibility guidelines to other publishers
After hiring its first-ever accessibility engineer, The Washington Post has made its accessibility guidelines available to other publishers. News publisher, The Washington Post, has made…
Bloomberg trims ad tech in audience-first move: The Media Roundup
Today’s roundup is brought to you by Esther In trimming ad tech, Bloomberg seeks to put its audience ‘first’ Ever since Bloomberg announced its pivot towards…
Amazon’s advertising surge brings opportunities for publishers
Amazon’s continued push into the world of programmatic advertising offers a vast pool of quality advertisers that publishers can access. Maor Davidovich of Adnimation explains…
How to use AI to maximize revenue through digital advertising
Publishers are prioritizing their audience segmentation capabilities, with many consolidating audiences from different properties into one unified platform so that their total audience can grow…
“Flexibility above all”: How publishers can win ad dollars in 2023
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
Newsletter publishers see uptick in ad revenue: The Media Roundup
Today’s roundup is brought to you by Peter Newsletter publishers say they see uptick in ad revenue None of six newsletter companies spoken to by Digiday…
Publishers: Simplify your demand to make more revenue, not less
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are…
Is there a future for marketing attribution with the demise of third-party cookies?
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
