Mary Meeker’s 2019 Internet Trends Report: What publishers need to know
In total, more than half of the world (51%) or 3.8 billion people were internet users last year, up from 49% in 2017. Overall, internet…
Q&A: Airtory, next-generation ad creation tools
Airtory was founded in 2016 by Julian Frachtman, CEO, and Aswhin Krishnakumar, CTO in Austin, Texas. Their aim? To build a next generation ad creation…
Q&A: MGID Global, a pioneer in native advertising solutions
Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context…
“It took us about 5 seconds”: A blank newspaper wins the Publishing Grand Prix at Cannes
A blank piece of paper, albeit one that sparked an international conversation, was awarded the Grand Prix in Print and Publishing at the Cannes Lions…
“Privacy-invasive ad click attribution to become a thing of the past”: What happens to publishers’ ad revenues?
It seems like tracking user behavior for serving ads is going to become increasingly difficult in the coming years. Browser makers like Apple, Google, Microsoft…
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem…
“This is how the advertising industry is going to survive”: How NYT’s AI-driven data insight tool is informing ad campaigns
For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales.…
Behavioral ads don’t benefit publishers: The Google mirage
Important new research was presented earlier this week at a major economics conference and reported on by the Wall Street Journal. The comprehensive study was conducted over nearly…
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
Internet ads—growing 5x faster than traditional—to exceed 50% of global media spend by 2020: WARC
WARC’s latest Global Ad Trends: Drivers of online growth report has found that internet ad formats are set to account for 47.7% ($298.1B) of all…
Rise of the publishing alliances: Joining hands for a reach bigger than Facebook’s
Germany’s biggest publishing houses including, Axel Springer, Funke Mediengruppe, RTL Groupe and Gruner+Jahr have come together to form an advertising alliance, reports Digiday. Their goal…
Keep it simple and be transparent, a call to arms from the Programmatic Pioneers Summit
Last week, leading brands, agencies, and publishers met at London’s Twickenham Stadium, the home of rugby, to scrum down and tackle key industry issues in…
Content marketing vs native advertising: For publishers, what’s the difference?
The relationship between consumers and advertisers has hit an all-time low. Today, according to eMarketer’s latest study, one in four Americans block ads, which amounts to…
87% publishers positive about native advertising: WAN-IFRA report
Jesper Laursen, CEO of the Native Advertising Institute, said during a recent WAN-IFRA Webinar that publishers are increasingly turning to native as an integral source…
Europe’s podcast evolution: “An exciting prospect”
Over the past three years, Europe has seen a podcast evolution, an exciting prospect for advertisers looking to capture engaged consumers. Podcast listeners in Spain…
Hard news is good news for advertisers, according to new neuroscience research
Newsworks, the marketing body for UK national newsbrands, has published research showing that ads which appear around hard news stories* elicit more and higher peaks…
How publishers are innovating in digital advertising, to “actually add value to the reader’s experience”
In recent years an increasing number of publishers have been focusing on driving revenue from subscriptions. The most recent one to make the plunge being…
Despite declines in usage and engagement, marketers keep spending on problematic platforms
Despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there. eMarketer’s US Social Trends…
Internet advertising rises above $100 billion
Internet advertising revenue has officially passed the US$100 billion mark growing by 386 percent in about a decade, according to a newly released report from…