Five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales Writing on the International News Media Association’s Advertising…
“We’ve designed Meta Lattice to drive advertiser performance in the new digital advertising environment where we have access to less granular data.” Facebook’s ad business…
Launching a digital takeover of all Immediate Media’s ad inventory for a single, pinpoint campaign isn’t easy. The key? Make sure every stakeholder is present…
MGID becomes the first ad tech platform to offer publishers an integration with Google Web Stories, providing a new revenue stream for mobile-focused publishers. MGID,…
Marketers report significant sales increases from personalized advertising placement The dominance of mass-market advertising may be coming to an end as one-size-fits-all advertising isn’t as…
Today’s roundup is brought to you by Esther Introducing the winners of 2023’s Publisher Podcast Awards We’re really excited to reveal the winners of our fourth…
Ad expenditure is contracting when factoring in ongoing inflation pressures, but pockets of growth remain, especially Out of Home, Cinema and Online Advertising. The UK…
HearstLab, an investment arm of Hearst Corporation focused exclusively on supporting women-led technology startups, has announced closing a successful fundraising round with Barometer. The company joins…
While serious economic headwinds remain, the latest IPA Bellwether report is more optimistic than expected. The sunsetting of third-party cookies, data, generative AI and sustainability…
After hiring its first-ever accessibility engineer, The Washington Post has made its accessibility guidelines available to other publishers. News publisher, The Washington Post, has made…
Today’s roundup is brought to you by Esther In trimming ad tech, Bloomberg seeks to put its audience ‘first’ Ever since Bloomberg announced its pivot towards…
Amazon’s continued push into the world of programmatic advertising offers a vast pool of quality advertisers that publishers can access. Maor Davidovich of Adnimation explains…
Publishers are prioritizing their audience segmentation capabilities, with many consolidating audiences from different properties into one unified platform so that their total audience can grow…
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
Today’s roundup is brought to you by Peter Newsletter publishers say they see uptick in ad revenue None of six newsletter companies spoken to by Digiday…
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…