Publisher Advertising Information & Best Practices

AdvertisingWNIP

“A strong economic recovery should see adspending rise sharply”: IPA Bellwether Report

Business conditions are beginning to stabilise after a year of turmoil in 2020, according to the latest IPA Bellwether Report, published today. The IPA Bellwether Report…

Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?

With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity…

Navigating COVID-19 and ad tech: 7 tactics for publishers

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

How a small publisher used first-party data to scale its reach 50x

Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…

Publishers and third-party cookies: State of the industry

A great deal has been written about the deprecation of the cookie since the first major players began switching off third-party cookies. Fast forward to…

Publisher strategies for navigating the programmatic future

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…

Four must-dos for publishers to mature their ad tech processes and get away from the day-to-day grind

From third party cookies to identity, visitor relationship management (VRM), GDPR, CCPA, CPRA, IDFA, consent, privacy, TCF 2.0 and buyers.json, the publishing business has gotten…

Listen up: Prospering in podcasts in a post-pandemic world

In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit,…

Publishers shouldn’t freak out about iOS 14 impacts on Facebook ads

I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made…

Google is nixing identifiers: Why people-powered contextual will be the next chapter

So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to…

Google’s scrapping third-party cookies – but targeted advertising will live on

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…

What publishers need to know about social video advertising — malpractices and scams

Social media ad scams are on the rise as marketers are estimated to suffer a loss of USD 10.9 billion by the end of this…

Lessons from lockdown: what key learnings can publishers harness to move forward?

Publishers weren’t the only ones facing paradoxes in 2020; while lockdown sparked record online interaction and the highest content consumption growth since 2014, the pandemic-induced…

What is lazy loading and how can you make it work for you?

Lazy loading isn’t something new. Publishers — big or small are quite familiar with the technique. In fact, Google Chrome has browser-level support that’ll help…

How Hello! leveraged first-party data to raise client ad brand awareness

Case Study Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and is the UK’s leading celebrity news site. Started in 2001 to complement…

“We’re not going to block advertisers and publishers from connecting”: Google

Earlier this month, in a somewhat surprising move, Google announced that it will stop using users’ browser history for ad targeting. The company also stated…

Study: Many publishers still looking for solutions to cover the loss of third-party tracking

Lotame, a global provider of data enrichment solutions for addressable advertising, has announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers…

53% of digital publishers witnessed positive revenue growth in Q3 2020, boosted by a significant rise in subscription revenue

The shift to subscription revenue has gained serious momentum. The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, shows that…

6 problems with Google’s FLoC (and 1 silver lining)

Last week Google caused a media storm by announcing that third-party cookies, which are due to be banned from Chrome in 2022, will be replaced…

Adblockers cost publishers billions of dollars of lost revenue: How to detect, and mitigates losses

Adblockers cost online publishers billions of dollars of lost revenue each year, and it’s become a critical first step for every publisher that monetizes their…

How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
Read more

The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for themselves. A previous article in March signaled this move and …
Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data …
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators. How can editors and news app marketers counteract this and keep their audiences engaged? A key tactic is through the use of push notifications. As …