Preparing for a post-cookie future: 15 publishing insights on FLoC, UID, VRM
What publishers should do right now What can publishers do today to prepare themselves for whichever post-cookie future emerges?What is the value of using regwalls…
“Advertising growth is far exceeding previous expectations”: GroupM forecasts $1 trillion+ in 5 years
“COVID has only served as an accelerant … the overall view is one of optimism” “Midway through 2021, advertising growth for the year is far…
“The fastest, most flexible way for publishers to diversify their revenue”: Strategies that make affiliate marketing work
Global eCommerce sales hit $4T in 2020 and are expected to reach nearly $5T in 2021, according to eMarketer. The affiliate market alone is worth…
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
Harnessing 2020’s media quality lessons for greater publisher gains
It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress…
Power in numbers: 3 ways publishers can dismantle Big Tech’s ad dominance
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers…
How publishers can unlock connected TV (CTV) to optimise revenue
Publishers have heard plenty of buzz around connected TV (CTV) over the last year. Amid booming audience engagement — with 40.9 million UK users watching…
How publishers can use context to unlock new audience revenue
The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s…
Technology agnosticism is the key to success for publishers in a cookie-less future
In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminent demise…
Industry leaders share 5 predictions for a cookieless future at Quantcast’s Cookie Conundrum summit
At the recent The Cookie Conundrum: A Recipe for Success summit, hosted by US analyst firm SiliconANGLE Media’s theCUBE and sponsored by advertising technology giant…
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
Some publishers will lose access to Google Ad Manager this year. Here’s why that matters
In July 2021, Google will replace its Scaled Partner Management (SPM) programme for publishers with a new Multiple Customer Management (MCM) programme. This may not sound like the…
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT — App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being…
Publishers’ first-party data has a positive impact on brand metrics
First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…
AOP CRUNCH 4.2: A coordinated, action-led approach is vital to achieving ethical advertising
The momentum behind ethical advertising is rapidly gaining traction. For the programmatic ecosystem, the call for change is sweeping through individual businesses and entire sectors…
What is Apple’s App Tracking Transparency (ATT) and why should publishers care?
Over the past few years, the movement towards increased data privacy has grown due to shifts in consumer mindset, legislation, and changes across the digital…
Will a cookieless world help publishers get ahead?
In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies,…
“Creative destruction driving advertising growth”: World’s largest digital media owners grew their ad businesses by 40% globally
“Years from now we might look back on this era as a mass genesis event of new business creation.” New economic data from the U.S.…
Pandemic sees digital consumption rise 30%+, forming lasting consumer habits
WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.…
Why there is still scope for monetization after opt-outs
Google’s latest announcement is yet another sign of the fast-changing times for digital advertising. With the tech giant choosing not to support cross-site tracking once…
