What was new in adtech, in June
This month in adtech saw the IAB Tech Lab call time on DigiTrust, which was one of the industry initiatives for cookie sharing. As Google’s…
The importance of fraud verification: What publishers need to know
In 2017, Uber filed a lawsuit against Fetch Media for allegedly buying fake clicks and taking credit for app installs it didn’t deserve. Fast forward to 2019…
The ad revenue show must go on
If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”. The ad…
Q&A: Smart AdServer, helping publishers “own a corner of the room”
Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…
Don’t sit this one out, warns advertising icon
As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark…
This ad spend drop won’t be as bad as the last meltdown. Here’s why.
It could be worse… That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit…
1-year transformation programme for local news publishers, by WAN-IFRA and Google News Initiative
WAN-IFRA’s programme to support local journalism in Europe set to grow WAN-IFRA, the World Association of News Publishers, is launching round two of Table Stakes Europe in…
Paid, owned, and earned media: What’s the difference and how to track them?
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the…
The transformation that’s driving affiliate growth for publishers
Amazon recently made commission cuts to their affiliate program and started limiting certain categories. There’s no question that publishers felt the weight of those cuts…
Rebuilding confidence in the post Covid-19 world
As businesses start to plan for life after Covid-19, a crisis with no precedent, how should we approach a world challenged by economic recovery? That…
The branded content revival
For the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent. That is until they started coming back. The…
Context, context — wherefore art thou context?
If Romeo had known that Juliet was simply sleeping, he may not have sipped the deadly poison. Sadly, Romeo was not privy to the Friar’s…
The future of media is actually the future of audiences
Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy…
Effectively targeting subscription campaigns on Facebook: A guide for publishers
One revenue stream that has proven to be resilient for publishers, is paid subscriptions. The model is scalable, provides independence and limited reliance on others,…
Q&A: Xandr, supporting publishers’ ability to monetize
Xandr, the advertising division of AT&T’s WarnerMedia, powers an online platform called Community which is a curated marketplace of premium publishers for buying and selling…
What was new in adtech, in May
The adtech Pac-Man gobbled up more tech companies last month as Twitter acquired mobile ad company CrossInstall. The mobile-only DSP was founded in 2012, has…
GDPR: After two years of progress, now is not the time to stop
Two years ago, establishing more stringent, comprehensive, and consistent rules for safeguarding consumer data was exactly what GDPR was set up to achieve. Fast forward…
COVID-19’s impact on programmatic ad spend: The winners and losers
MediaRadar, the advertising intelligence platform, has released its US analysis of COVID-19’s impact on programmatic ad spend in April. Not surprisingly, the travel, automotive and…
The rise of the “PLUs” (People Like Us): Why consumers are demanding representation in advertising
OPINION The use of celebrity influencers to showcase brands and products has been under scrutiny for a while, whether it’s the legitimacy of the plug…
What publishers should consider when looking into affiliate marketing
How can publishers optimize their affiliate marketing efforts? What can be done to increase their profit from that revenue stream? How do their affiliate efforts…