Tackle revenue streams that have remained out of reach
OPINION The idea that publishers should be monetizing their ad inventory via programmatic advertising has been covered for many years. The earliest promises for it…
Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
Advertiser boycotts: What do they mean for publishers and inclusivity?
A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers…
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…
Creative optimization fundamentals, for publishers
When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One…
Do people hate advertising? No, they hate bad advertising.
There is a brief comment in the article How to shift towards a paywall that I sent out earlier. It is an oft repeated expression throughout the…
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
What was new in adtech this July
July kicked off with the California Consumer Privacy Act (CCPA) officially being enforced. The act relates to the selling, renting, releasing, disclosing, disseminating, making available,…
3rd party cookie alternatives: Doubts and proposals grow
The world’s most popular browser, Google’s Chrome, announced they would be phasing out third-parties cookies within two years. Safari already blocks third-party cookies and Firefox blocks them…
What is TCF v2.0 and why should publishers care?
Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For…
Digital ad spend rebounds, as “dormant, more traditional customers” shift online
Covid-19 knocked down advertising revenues for online publishers, but things are starting to look up now, as the world gradually adjusts to a new reality. …
The Facebook ad boycott is a great opportunity for publishers
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed…
How to become essential… to your readers and your ad partners
If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic?…
Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A
Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…
70% experimenting with new sources of revenue: Publishers are trying out new campaign types and revenue streams
Anyone reading industry news lately knows that a lot of publishers are struggling to monetize right now. The old rules just don’t seem to apply…
Why we need to evolve brand safety to brand suitability
OPINION Ensuring their advert is placed on quality sites next to brand-suitable stories has always been top of mind for advertisers as they consider media…
Is the Apple popup about to torpedo the online ad industry?
The ad industry will survive, innovate and evolve like they always do. Is Apple about to ruin everything for the digital ad agency? Judging by…
Bellwether Q2: Covid-19 brings marketing to its knees, but is there light ahead?
More than half of companies cut marketing budgets in the second quarter of this year, as the devastating impact of the Coronavirus outbreak took hold.…
Q&A: Dianomi, the native ad marketplace for professional services brands and B2B publishers
Based in London, New York and Sydney, Dianomi is the native ad platform for the financial services, tech and corporate sectors, providing advertisers with access…
So, what’s going on with keyword blocking in digital advertising?
OPINION We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising questions are rising up to…
