Publisher Advertising Information & Best Practices

AdvertisingFaisal Kalim

Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media Forecasts

Digital advertising will continue to grow by double digits this year and next, according to GroupM’s latest This Year Next Year: UK Media Forecasts report.…

What’s new in ad tech this November

Once again we started a new month with native news, but it was a sad tale to hear this time. This is, of course, the…

Q&A: Peer39, understanding audiences through context

Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…

Publishers still rely on traditional revenue streams, research shows

While the stellar growth of digital subscriptions continues, ad sales remains the largest source of revenue for publishers today and their biggest strategic focus for…

Mobile set to outpace desktop ad spending by 2022

In line with the evolution of smartphones and tablets, the global mobile advertising market has been growing ever larger over the past decade. Companies are…

Damon Reeve speaks about The Ozone Project: the UK’s leading digital advertising marketplace

The Ozone Project – formed by The Guardian, News UK, The Telegraph and Reach in 2018 – is the UK’s leading fully transparent and brand-safe…

UK ad spend reaches record level of £6.0bn, marking 24th consecutive quarter of growth: WARC

UK advertising expenditure during the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn, according to the latest Advertising Association/WARC…

What’s new in adtech this October

October jumped to a start, with what Digiday dubbed as “the Ross and Rachel online advertising story of our times”. That’s right, native advertising company…

With Insta Stories growing 15x faster than feed-based sharing, Instagram is a favourite for influencer campaigns

Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in…

Global ad investment set to grow 6% with spend rising across all sectors: WARC

Global advertising investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors An uptick in growth is expected next…

Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP CEO

As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting…

Texere Publishing: Our solid line between content and ads

Founded in 2012 by heavyweight publishing entrepreneurs, VC-backed Texere Publishing is an emerging market leader within scientific, technical and medical markets. Covering research, business and…

“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List

Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for…

Closing the ad spend gap: Why magazines are a missed opportunity for advertisers

As digital advertising has matured, brands have abandoned magazine ads in favour of the more detailed metrics and hyper targeting that online can offer. Magazines…

UK digital advertising spend increases 13% to £7.3bn

UK digital advertising spend increases to £7.3bn in H1 2019 Total UK digital ad spend was up 13% year on year in the first six…

World Media Awards 2020: Open for entry

Entry for theWorld Media Awards 2020, the only awards to celebrate the collaboration between brands, agencies and media partners to create effective international content campaigns,…

Closer and direct: What Italian media can teach us

Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…

How BuzzFeed is solving native advertising’s scale problem

There was a time, earlier this decade, when it seemed that native advertising — the kind embraced by web native publishers like Buzzfeed and Vice…

What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the…

TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the digital advertising ecosystem. To help mitigate some of the operational challenges stemming from the regulation, IAB Europe created the Transparency & Control Framework (TCF); a set of guidelines that aim …
Is the Firefox update a bad omen for publishers?
Opinion The latest release of Mozilla’s Firefox browser is creating a sense of foreboding among digital publishers because it automatically blocks third-party tracking cookies. By switching on Enhanced Tracking Protection by default for all Firefox desktop and Android users, Mozilla aims to enhance user privacy and make the process of opting in and out of …
Information streaming platforms create and share new markets for publishers
Opinion Publishers competing for attention in crowded market places need to know they can look to information streaming platforms as new sources of additional readers and revenue, argues Ari Assuied, CEO of Cafeyn. Publishers share a common problem. Print circulations and advertising revenue are going down for nearly everyone and digital income is struggling to …