Publisher Advertising Information & Best Practices

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Affiliate marketing strategies: Monetizing search traffic

Affiliate marketing provides an attractive opportunity for any online entrepreneur looking to diversify their earnings. It’s a fast-growing industry, it’s simple to understand and easy to implement,…

Is Metaverse Advertising the Next Big Thing?

The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized.…

Publishers cling to CPM model while everyone else talks results: The Media Roundup

Publishers cling to CPM model while everyone else talks results This opinion piece from The Drum cuts straight to the heart of the issue on…

How publishers are tackling the biggest audience data and analytics challenges: Report

“The amount of data created, captured, copied, and consumed around the world is forecasted to hit 175 zettabytes by 2025,” according to Piano, a subscription,…

Platforms hold on to overwhelming share of US digital ad revenue

Publishers may be celebrating the recovery in the advertising market, but they won’t be the biggest winners. Digital ad revenue earned by what has become…

There’s no ‘magic bullet’ solution to the identity crisis: Why a multi-pronged response is required

The gradual loss of third-party cookies has been leading debates amongst the industry for what feels like forever. And with Google delaying the removal of…

Taboola partners with Getty Images to offer advertisers free access to premium video

Taboola the Nasdaq-listed content recommendations platform, has announced a new, multi-year deal with Getty Images, one of the world’s leading image and video libraries. The…

DoubleVerify launches its publisher solution in Europe

DoubleVerify, the media measurement, data, and analytics platform, has announced that its Publisher Suite is now available to European publishers. The company has also expanded…

Ad loading times allegedly throttled by Google to boost AMP

New court documents allege Google has deliberately throttled ad loading times to promote its AMP (Accelerated Mobile) pages. The antitrust action, originally brought by several US…

268 million reasons—and counting—to have news brands on your media plans

That wasn’t the actual headline of our new effectiveness study The Bottom Line, but it‘s a good alternative. Three years ago, we launched the biggest ever…

Programmatic video advertising: Growth trends

With the deprecation of the cookie, programmatic offers a way to take advantage of advanced targeting using both first-party and third-party data Programmatic video advertising is…

The problem with ad viewability: Where’s the performance?

In the online advertising space, publishers and advertisers alike rely on their ability to measure potential value when pricing and bidding on ad inventory. For…

Ad spend set to grow sharply in 2022: IPA Bellwether Q3

Positive news has been few and far between over the last 18 months. But according to the latest IPA Bellwether Report, marketers (and publishers) have…

Newsletters: The key to COVID news dissemination and why advertisers should care

The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up…

National Public Media’s programmatic strategy puts users first

We recently spoke with Brett Robinson and Sabrina Mohsenin from National Public Media (NPR’s sponsorship subsidiary) about their unique foray into programmatic revenue. The recording…

Sovrn //Signal: The next generation of ad optimization for publishers

Sovrn, the publisher technology platform used by over 40,000 digital publishers, has launched //Signal Segments, an advertising tool that empowers publishers to identify, target and…

Publishers unite: Valnet & DTMG partner to provide greater audience reach

Two publishers, Portland-headquartered Digital Trends Media Group (DTMG) and Quebec-based Valnet, have announced an informal partnership to pool resources and work collectively in order to…

The rules of finding audiences have changed for advertisers post-pandemic

There’s no doubt that the COVID-19 pandemic, unprecedented in our lifetime, has had a massive impact on consumer behaviour. At a basic level, the enforcement…

IAB Europe: programmatic investment revenues continue to climb, video a key driver

IAB Europe, the leading European-level industry association for digital advertising, has announced the results of its annual ‘Attitudes to Programmatic Advertising 2021 Study’. Now in…

How to thrive in a privacy-first ecosystem: Understanding the impact of cookie deprecation

The end of the third-party cookie may have been delayed, but publishers and brands must continue to experiment with compliant, sustainable approaches to ad targeting…

50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized. Such an idea lies at the core of metaverse advertising, which as many experts agree, is one of the most vivid emerging online ad trends for 2022. If CTV was …
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues. Publishers have increasingly grown their live events businesses with the knowledge that the costs and efforts associated with generating a true live audience can be daunting. However, the real value …
From human-centered tech to casual direct deals: What can publishers and advertisers expect in 2022?
The recent privacy-related concerns raised among top tech companies like Google and Apple, the changes in online behavior, shopping experiences, and the rise of new advertising mediums are among the biggest changes marketers and publishers have to cope with. Covid-19 and the ad tech ‘arms race’ are also blowing the winds of change. The shape …