Native Ads: Still a powerful format for publishers?
Oath, the digital tech firm owned by Verizon, has revealed findings from a recent research project that explored consumer behavior with respect to native advertising.…
Amazon’s ad dominance and rise of the “triopoly”
Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance…
Pareto does publishing. Can less be more?
In an industry where we need to count in ‘thousands or millions’, (think CPM, RPM, eCPM), an industry in which we navigate gigabytes, terabytes and petabytes and more,…
Publishers muscle in on ad agency turf: Condé Nast unveils its Creative Studio Network
Mired in losses (Condé Nast Publications lost $120 million in 2017 whilst Condé Nast International lost $50 million in its last reported figures for 2016), Condé…
Facebook: friend or foe? Navigating the social media advertising paradox
There are two opposing views on social media that are impacting digital marketing decisions: Audience attention on social platforms offers a strong advertising environment (good…
Premium publishers vindicated in latest car advertising study
A new study commissioned by digital intelligence and marketing consultancy, Sophus3, has found that targeted ads placed in premium automotive publisher sites can increase visits…
Ad tech round-up from November: the stories that got away
Xaxis releases new measurement research, Sublime extends its solutions for mobile advertising, and Oath launches programmatic audio. Here are some of the stories that got…
View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For…
The battle for ad revenues: Could a publishers’ combine take on the duopoly?
Digital media firms are struggling, many have missed their revenue targets, reduced their workforces and have been trying to generate revenue from e-commerce. BuzzFeed made…
Video, mobile and native formats set to grow by more than a quarter over 2019
Video, mobile and native formats are all set to make an impact in 2019 as revenues are expected to grow by more than a quarter…
“Giant sneaking in the back door”: Publishers may have reasons to celebrate as Amazon challenges the duopoly
In September 2018, eMarketer reported that Amazon had become the third largest ad seller in the United States. The firm expects Amazon’s ad revenue to…
Marketers are ready to up their personalization game – and publishers can help
According to a new study by Forrester, many big companies struggle to develop and deliver advertising that is highly relevant and personalized. Whether it’s due to…
Every cookie counts: A new publisher tool for managing ad trackers
While marketers love the data they extract from cookies, publishers may not always be aware of how these cookies are being used to track visitors…
How one publisher won the brand safety battle
You only have to open your Twitter feed or scan the latest headlines to know that it’s a perilous online climate for brands. A volatile…
Starting December, Google Chrome will shut down ads on any site with “abusive experiences”
Google has decided to turn up the heat in its battle against rogue ads, and this time they have decided to block any website that…
That’s an awful lot of Mar/AdTech, publishers
We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than…
The Google monopoly that no one is talking about
Most publishers are well aware of the control that Google has long wielded over the digital advertising industry, ever since Google’s acquisition of the now-rebranded…
Ad tech round-up from October: What publishers need to know
Six leading SSPs collaborate in a bid to clean up programmatic advertising, Adform is named ad tech leader in 2018 Gartner Magic Quadrant, and Sovrn…
Q&A: JustPremium, pioneering creative ad formats
JustPremium was founded in 2012 by Eric Visser and Harmen Tjaarda (CEO and CRO respectively). Privately held, the company is headquartered in Amsterdam and operates…
The FT: We stopped advertising on Facebook and the effect was negligible
Speaking at GroupM’s Fake News briefing in London’s Southbank today, Commercial Director Jon Slade disclosed that the Financial Times had stopped all advertising on Facebook…