Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP CEO
As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting…
Texere Publishing: Our solid line between content and ads
Founded in 2012 by heavyweight publishing entrepreneurs, VC-backed Texere Publishing is an emerging market leader within scientific, technical and medical markets. Covering research, business and…
“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List
Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for…
Closing the ad spend gap: Why magazines are a missed opportunity for advertisers
As digital advertising has matured, brands have abandoned magazine ads in favour of the more detailed metrics and hyper targeting that online can offer. Magazines…
UK digital advertising spend increases 13% to £7.3bn
UK digital advertising spend increases to £7.3bn in H1 2019 Total UK digital ad spend was up 13% year on year in the first six…
World Media Awards 2020: Open for entry
Entry for theWorld Media Awards 2020, the only awards to celebrate the collaboration between brands, agencies and media partners to create effective international content campaigns,…
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…
How BuzzFeed is solving native advertising’s scale problem
There was a time, earlier this decade, when it seemed that native advertising — the kind embraced by web native publishers like Buzzfeed and Vice…
What publishers can learn from adblockers
Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the…
In an age of fake news and ad fraud, premium digital media has the greatest ROI: Teads CMO research
Teads, the global media platform, just revealed the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100…
“Ad investment is shifting heavily into internet formats”: Insights from WARC’s Global Advertising Trends report
Publishers take note: ad investment is steadily shifting to digital formats across most product categories, according to a new WARC report. However, marketers are frustrated…
What’s new in adtech this September
September is a busy time for the advertising tech sector with the Digital Marketing Exposition and Conference (DMEXCO) in Germany on 11th-12th a highlight for…
“A watershed moment for podcasting”: Podcasts show explosive growth, drive subscriptions, and ad revenue to cross $1B in 2021
“Podcasting shows explosive year-over-year growth,” according to the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among US users, the number of individuals…
Ad spend on online video will rise to $61B by 2021, as time spent viewing grows rapidly at 32% a year
Online video is upending media consumption habits around the world, causing rapid changes in behaviour as people become accustomed to having endless high-quality video on…
95% ad views are on mobile, Instagram crushes Facebook in engagement, and other insights from Socialbakers’ report
Socialbakers has released its Must-Know Social Media Trends report for Q2 2019, reflecting the current state of the social media landscape, and highlighting changes in…
Falling cookie value and rising media scope: DMEXCO on the temperature of digital
A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s…
What publishers should know about brand safety risks
Two recent surveys on how consumers respond to brands’ advertising in close proximity to extreme or dangerous content highlight the financial risk to those who…
Programmatic revenue grows by 33% to €16.7bn. Ads.txt sees high publisher adoption: IAB Europe
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the launch of its annual ‘Attitudes to Programmatic Advertising’…
Ads for good: Inside Positive News’ Brands of Inspiration
Positive News are the “pioneers of constructive journalism,” with a website and magazine dedicated to telling the stories of progress, possibility and solutions in an…
Banner ads are only ruining your content, here’s how
Print moved into the digital sphere in the early 2000s, and publishers took the advertising monetization model with them during the transition. Regardless of the…