Publisher Advertising Information & Best Practices

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Q&A: Fenestra, bringing financial transparency to programmatic advertising using blockchain technology

Fenestra was launched in early 2018 and has emerged as the UK leader in cross-platform programmatic supply-chain verification, and resultant supply-path optimisation, using blockchain. The…

Opinion: How publishers can drive increased trust and transparency through Sellers.json

A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and…

Print ads that address readers by name: Hearst’s innovations in ad targeting…

Hearst’s new ad products enable advertisers to reach interested consumers directly, even when they are away from their digital devices. The publisher recently announced MagMatch,…

How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%

One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience traffic originates from…

The ‘Acceptable Ads’ guide for digital publishers

The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit? On the one hand, the…

The true cost of social (and it’s getting more and more expensive)

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive.…

Opinion: Publishers should expect more data from programmatic demand partners

Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account…

Bolstered by digital ad spends, US advertising market now 2.5 times bigger than nearest competitor

The ad market in the United States is two and a half times bigger than its nearest competitor, China, according to new analysis by Zenith.…

Native advertising had a great 2018 (and it shows no signs of slowing)

Native advertising has quickly become one of the most popular and effective forms of advertising, particularly for B2B brands. According to a Sharethrough and IPG Media…

How to win in the fight against ad-blockers

Advertising is an enormous industry. Every day, companies of all sizes and from all corners of the world spend billions of dollars to promote their…

5 biggest native advertising challenges, and how to overcome them

For respected publishers, native ads (also known as sponsored content) are a true goldmine. According to last year’s FIPP report, more than a couple of organizations…

How magazines can take a strategic approach to advertising

How far can a magazine go without compromising its brand values? Mary Hogarth looks at strategies to improve advertising revenue. When I first began my…

Ecom ad spending is growing “much faster” than total digital advertising: GroupM

According to the latest report on E-commerce trends by GroupM, e-commerce related spending on advertising is growing much faster than total digital advertising, and holds…

The Guardian’s Chief Revenue Officer Hamish Nicklin on sustainable journalism and fair advertising

On this week’s episode of Media Voices, the Guardian’s Chief Revenue Officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and…

Internet ads to account for 52% of all advertising expenditure in 2021

The first internet ad appears in 1994, and we’ve been forecasting the rise of internet advertising ever since – and we’ve often found that its…

How publishers can grow ad revenue with the help of right metrics

Our goal is to help publishers understand which metrics to look at in order to get the maximum value out of their chosen publishing model…

Google Chrome’s built-in ad blocker rolls out globally (and there’s a new one in the works)

Chrome has begun filtering ads on sites globally that repeatedly violate industry standards and continue to show intrusive, annoying ads to people that visit their…

Firefox is building an “ad-free internet,” and plans to pay publishers directly

“The online advertising ecosystem is broken,” announced Mozilla—developers of the Firefox browser—earlier this year. “The majority of digital advertising revenue is going to a small…

Opinion: Data concerns dominated Cannes

This year, Cannes took place at a time where the industry faces a period of significant change around the use of data. As a global…

Online advertising to reach $160B in 5 years, and other insights from PwC’s media outlook report

This month, PWC released its Global Entertainment & Media Outlook 2019–2023, a 5-year projection of consumer and advertiser spending. It provides revenue data and forecasts…

IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of the IAB UK argues why we should think again. For many people reading this, the concept of paying for online news will be as alien as cashing a …
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and current advertisers. To achieve even greater results, however, publishers should look to educate their partners with information they would not otherwise have access to. With these factors in mind, IAB …
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and engage directly with their audience in order to generate revenues …