Affiliate Revenue: still a publisher’s best eCommerce bet?
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we examine the growing prominence of eCommerce in publishers…
Publisher challenges using first-party data are everyone’s problem
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
“Over £812k in eCommerce sales”: How Future plc’s PetsRadar defied the pandemic
Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher’s most successful new launches of recent years and now comfortably sits…
BuzzFeed UK and HuffPost UK join The Ozone Project in latest premium partnership
UK news publisher ad alliance, The Ozone Project, which enables brands to reach trusted premium environments from a single buying point, has announced BuzzFeed UK…
Advertising vs Subscriptions debate: You don’t have to choose sides
The great refocusing on reader revenues shunted advertising sales down the priority list for many publishers over the last few years. Post-pandemic growth has seen advertising sales…
Publishers: Stop relying on standard content taxonomies
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…
“A clear publisher trend”: Rivals Autovia and Haymarket Automotive join forces to pool first-party audience data
“In a world where third-party data is disappearing, first-party data is the new media currency.” Two of Britain’s leading automotive publishers – Autovia, the publisher…
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising miracles cures or unbelievable investment offers. Chasing ad dollars might appear to make…
Global UK ad spend bounced back, but the industry is not out of the choppy waters yet
Also, what does it mean for creativity? The disruption we’re facing in 2022 has led many to argue that this year is in fact ‘2020…
To improve publisher ad revenue, Google will begin rolling out optimized pricing by default
The feature is expected to increase the prices of publishers’ paid inventory without negatively affecting their overall earnings Last week, Google told advertisers that, starting in…
Azerion tops IPA Digital Media Owners Spring Survey
UK agencies have named Azerion as the best media owner to work in the IPA Digital Media Owners Spring 2022 Survey. The survey shows 90%…
“Engaged time trumps every other metric”: Why traditional viewability metrics pale beside engaged time
How reader attention can drive more revenue In a new ebook from publisher technology platform, Sovrn, a clear challenge is laid down to publishers to…
Czech publishers are preparing for the cookieless future the Swiss way, introducing a single sign-on system
The two biggest ad-sellers in Czech republic made a deal to set up Czech Ad ID, a unified identifier to replace the third-party cookie which…
“Surprised at the degree of acceleration”: Report spotlights exponential growth in digital advertising
According to the latest full year Internet Advertising Revenue Report by IAB and PWC, total US digital advertising revenue for 2021 came to almost $190 billion.…
Publishers: How to expand your ecommerce strategy beyond affiliate
Deep insights into how publishers can leverage ecommerce to deliver an exceptional online shopping experience Over the years, ecommerce has become an important source of…
“A clear demand from audiences”: Why Future plc is rolling out price comparison tech across its portfolio
Future plc, the FTSE 250 listed publisher that claims to reach nearly 40% of online users in the US and 50% in the UK, announced…
Visual storytelling for publishers: 9 winning advertising techniques
We’ve all heard the phrase: “A picture is worth a thousand words.” And you might also have come across a snappy-sounding statistic that claims people retain…
Making the Cross Industry Programmatic Taskforce work
The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties…
Ad revenues up as internet grows 7X faster than US economy
Digital advertising spending in the US grew more than 35% in 2021 — an increase of more than $50 billion in a single year. A…
For publishers, subscriptions evolution meets commercial concerns
The subscriptions revolution has been underway for a few years now. But the reader revenue landscape is not as simple as publishers might wish it…
