Publisher Advertising Information & Best Practices

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View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020

The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and…

View From The Buy Side: The shift towards context-based advertising

The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience…

New Condé Nast study reveals 79 percent of consumers make brand decisions pre-search

Condé Nast has released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which…

View From The Buy Side: Mobile Advertising

In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour…

Publishers take note: Podcast ad revenues reach $314M, marking 86% growth

US podcast advertising revenue leapt to $314 million in 2017, a rise of 86 percent over $169 million in 2016, according to stats released this week…

Hearst UK makes leap into commercial advertising, produces TV ads

At a time when publishers rooted in print have been forced to rethink commercial models, Hearst has branched out into TV advertising via Hearst Made,…

The scariest chart in Mary Meeker’s media slide deck

Anyone who has seen a “Bo-talk” knows that I always spend some time and a few slides with Mary Meeker’s work and analysis of the…

Publishers’ Rising Revenue Is Good News For Us All

It was heartening to see the AOP’s latest Digital Publishers Revenue Index recently – in 2017, UK publishers grew digital revenues by 5.6%, with 27%…

AOP audit reveals ad blocking levels fall, but revenue loss increases

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers The Association for…

Publishers try to use ad annoyance to lure subscribers

Digiday has reported this week that publishers hunting for subscribers are starting to offer services with ‘no mobile ads’. It continues by giving the examples…

Print advertising is in decline, but advertisers not moving to digital

Dr. Samir Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He…

Global advertisers demand reform of digital ad ecosystem

WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly…

Q&A: Telaria Launches Video Management System for Publishers

Founded as a premium video SSP in 2015, Telaria this week launched an enterprise video management platform to help premium publishers better understand, decide, and…

Magazine print ads may have finally entered the Programmatic Age

A leading publishing trade association, BPA Worldwide, has announced a partnership with Adwanted.com that could be a catalyst for boosting magazine advertising sales across the entire publishing…

Apple News officially lets publishers use Google’s DoubleClick to serve ads

Apple News has officially begun letting publishers use Google’s DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier…

Digital ad spend reaches an all-time high of $88 Billion in 2017, with mobile accounting for 57% of revenue

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive…

Hearst’s Troy Young on three current trends in the advertising market

Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in…

Pandora learns the cost of ads, and of subscriptions

Media companies engage in a delicate balance between showing audiences enough ads to earn a profit without annoying them so much they leave altogether. A…

What Google Chrome’s New Built-In Ad Blocker Means for You

Damian Radcliffe breaks down what consequences and benefits Google Chrome’s new ad-blocking browser could have for publishers In mid-February, Google rolled out a new ad-blocker,…

How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim …
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There …
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by 2019, according to eMarketer – for many publishers, it’s a significant and growing source of revenue. Increasingly, however, we’re seeing more and more questions being asked about the efficiencies of …