Mobile ad performance exceeds global benchmarks
The latest Media Quality Report provides benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels around the world. As…
Ad blocking rates have remained stable for the last 4 years, and is at a low of 10% on smartphone browsers: IAB UK
The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has…
Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain…
What was new in adtech this March
The coronavirus crisis has changed the landscape of our ecosystem, and at this moment it’s unclear as to what the lasting effects will be. As…
Singletrack Magazine on reader revenues vs programmatic advertising
This week, Media Voices talks to Mark Alker, Publisher of Singletrackworld.com; Europe’s biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well…
Chrome & YouTube will block intrusive ads in short videos
Google has an interest in keeping ads effective and unblocked by users. In order to keep the internet a free market supported by ads, the…
It’s time for publishers to stop playing chicken with in-app advertising
OPINION Google recently announced that the company removed 600 apps from their Play store and banned the developers from their platforms. The offending apps were…
Shifting gears: from safety to suitability
OPINION For anyone who attended the IAB’s first Digital Trust Forum this year, it was hard not to notice the appropriate choice of venue. In…
Video to account for a third of all online display spend: Highlights for publishers, from WARC’s Adspend Outlook
Global advertising spend is set to rise by 7.1% to $660B this year, according to WARC’s latest Global Advertising Trends – The Adspend Outlook report.…
What was new in adtech in February
Third-party data is fizzling out, and now, due to a policy change that Google plans to implement later in the year, user location data from…
Programmatic accounts for 85% of US digital ad spending: IAB
Data growth leads to higher programmatic investment, enabling automated buying According to IAB’s Brand Disruption 2020 report released this week, US programmatic ad spend has…
Internet media jobs are at an all-time high, and online ad spend will rise to 60% by 2022, reports AdAge
AdAge’s Marketing Fact Pack 2020 projects that the US online ad spend will rise to about 60% of all advertising outlay by 2022. This is…
Branded content: It drives revenue for 88% of publishers (and other insights)
6 Things We Learned About Branded Content from our Storytelling Partners 1. It’s Ubiquitous According to research done by Digiday, 88% of publishers are driving at least…
What’s new in adtech this year (so far)
As predicted, one month in and 2020 has already seen its first acquisition. Following a string of mergers and acquisitions last year, video advertising platform…
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’ according to…
UK: IPA Bellwether Q4 2019 – Digital spend to soar 8%
As Boris Johnson set out to “get Brexit done” in Q4 2019 and sent the public to the polls to vote in the “Christmas General…
The crack in the wall of the Facebook-Google ad duopoly
Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential.…
First-party data has empowered publishers to experiment with personalisation and better advertising
Increased regulation may have been catastrophic for parts of the ad tech industry, but as the shake-out continues, publishers and reputable partners are seeing the…
What’s new in adtech in December 2020
No, it’s not a typo. As the industry is awash with predictions for 2020 we thought we would mix it up and do it a…
Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media Forecasts
Digital advertising will continue to grow by double digits this year and next, according to GroupM’s latest This Year Next Year: UK Media Forecasts report.…