British Vogue has launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news. Debuting to coincide with the start of London Fashion Week, Vogue Fashion Update enables users to catch up on the latest shows, follow their favourite designers and receive all the latest news directly to their device via the Facebook Messenger app.
Alexandra Shulman, Editor-in-Chief of British Vogue commented: “This is a new method for us to be able to talk directly and immediately to the huge Vogue audience, who rely on us to provide inspiring and authoritative fashion news.”
Users will have the option to receive British Vogue’s top stories daily, up-to-date runway news during the international fashion week season, or more tailored content based on the user’s chosen designers of interest. The bot will evolve over time, with future updates set to provide further personalisation and interaction.
Accessed via British Vogue’s Facebook page, or directly via Messenger, Vogue Fashion Update is the latest innovation to come from Condé Nast International’s new digital team. Connecting directly with the British Vogue Facebook audience, Vogue Fashion Update takes away the need to compete with a scrolling newsfeed and delivers content directly to the subscriber for a distinctly more personal interaction.
Cantlin Ashrowan, Condé Nast International’s Director of Product, said: “We are always seeking to engage with our audiences in new and innovative ways. Today marks the latest step in British Vogue’s long history of innovation in fashion journalism.”