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RSS feeds are still important for publishers, but if you don’t manage them well, you can hurt your site’s traffic and revenue
Believe it or not, RSS feeds are still important for publishers. In fact, it’s the primary way that news aggregators like Google News and others are notified about new content on your website.
But if you don’t manage them well, you can hurt your publication.
RSS stands for Really Simple Syndication (or RTF Site Summary if you’re really geeky). It’s a way for your website to tell other services about new content on your site as you publish it, and to give them access to that content.
Unfortunately, most publishers haven’t looked at the RSS feed on their website. And many publishers push the entire content of their articles out through their RSS feed leaving it unprotected and open for use by anyone.
This session shows you how to find the RSS feed on your website, how to see if you’re pushing out your entire content via the feed, what the dangers are, and how to fix it.
Each week, 25-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. Topics range from owned and programmatic advertising tactics, to SEO, social, email and controlled and paid subscription/membership, ecommerce, analytics, content distribution, and more. Whether you publish a consumer enthusiast/hobby title, a B2B trade journal or association, a regional business/city magazine, or a regional newspaper, each session will have something that you apply to grow your business and your career.
