Ozone’s shareholders announce new wave of funding for the publisher joint venture
Ozone’s shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – have announced a new wave of funding following a strong year of performance throughout… (more)
AOP research reveals continuing shift away from open programmatic for UK publishers
86% of respondents expect most advertising revenue growth to come from outside open marketplaces New survey results from the Association of Online Publishers (AOP) reveal UK publishers expect most future advertising revenue… (more)
Errors in Men’s Journal show the perils of using AI for publisher content
Arena Group’s foray into using AI for Men's Journal ends up in controversy as the publisher makes a "cascade of changes" to an AI-generated testosterone article, correcting factual errors pointed out… (more)
Taboola launches “turnkey commerce” solution, with TIME as the first client
Little over a year after acquiring Connexity, Taboola is expanding its ecomm business by offering a turnkey solution that publishers can partner with to produce dedicated original content, including product… (more)
The Good Food Guide and National World partner up, to showcase great food and hospitality
A few publishers are now thinking outside the box, and looking at the bigger picture about content partnerships. A natural partnership that enhances both brands can be a match made… (more)
FIPP World Media Congress 2023: Save the date!
One of the world's leading conferences on magazine media, the 45th FIPP World Media Congress reconvenes in Cascais-Lisbon, Portugal from June 6th to 8th, 2023. Explore the future of media:… (more)
TikTok, Twitter and CTR data: How to maximize reach on social media to engage with the modern consumer
Emplifi, the leading unified customer experience platform, recently released its Q4 2022 Social Media Benchmark report, providing in-depth data from thousands of global brands on user engagement, post reach, and… (more)
“The race starts today”: Microsoft takes on Google Search with AI
“Most importantly, we want to have a lot of fun innovating again in search, because it’s high time.” ChatGPT Plus. Google Bard. And now Microsoft’s AI copilot. Almost every day… (more)
“Combine the breadth of the world’s knowledge with power, intelligence and creativity”: Google announces ChatGPT rival Bard
Just last week, Google’s CEO Sundar Pichai confirmed that they are on track to release generative AI applications in a few weeks. But with the launch of OpenAI’s ChatGPT Plus… (more)
Microsoft’s AI-powered “answer engine” expected to launch soon: Screenshots leaked
"The explosive popularity of ChatGPT seems like it’s encouraging both Microsoft and Google to accelerate plans for their AI-assisted future." The generative AI applications are rolling out, fast and furious. … (more)
Expect Google’s answer to ChatGPT in a few weeks: “We’ve been preparing for this moment since early last year”
“AI is the most profound technology we are working on today ... We are just at the beginning of our AI journey, and the best is yet to come.” OpenAI,… (more)
Scope3 data to help decarbonize media and advertising: Partnerships announced with Adform and Viously
Whilst the European energy crisis propelled environmental issues to the forefront, the ad industry has already been moving at breakneck speed on the issue – The Advertising Association’s Ad Net… (more)
Sustainability in Digital Advertising: IAB Europe releases State of Readiness report
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The… (more)
How to win the battle for scarce time and attention: WAN-IFRA report
WAN-IFRA, the World Association of News Publishers, has just released a report detailing how 15 European publishers used targeted content to eventually transform casual readers into loyal subscribers, including guidelines… (more)
American Journalism Project and Google News Initiative launch incubator to seed news startups
The 18-month incubator will support the development and launch of nonprofit news projects in a bid to help stem the decline of local news across the U.S. Four news startups… (more)
AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery
AA/WARC yesterday reported that UK advertising spend increased by 4.3% between July and September 2022, following on from last week’s IPA Bellwether results that showed a positive outlook for UK… (more)
“Buckle up for the ride”: What publishers need to know about AI, from Reuters Institute
“Its speed and capabilities are awe-inspiring and frightening at the same time.” We are on the cusp of a new wave of disruption as artificial intelligence technologies start to impact… (more)
ISBA’s second programmatic supply chain report: Cause for confidence, but don’t pause progress
Considerable progress has been made regarding transparency in the programmatic supply chain, but more needs to be done. As one commentator says, "Any percentage of unaccounted-for ad spend is a… (more)
UK marketing budgets continue to grow: IPA Bellwether Report
Preliminary 2023/24 budgeting points to strong growth next year UK companies are still expanding marketing budgets to support their brands through the impending downturn. The main media category returns to… (more)
AI for ROI: 7 ways to cut costs and boost returns with automation
How publishers are leveraging automation to optimize resources including using AI for content moderation, email marketing strategies, and content personalization Late last year, Echobox - which specializes in publishing automation… (more)
