Daily Mail ad revenue shows signs of recovery in Q2
The Daily Mail’s print advertising fell by 11% year on year in the three months to the end of June, a significant improvement over the 15% decline in the first… (more)
How the FT plans to turn its content studio into a full-service agency
The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution side of branded content, but… (more)
How publishers wring new value from old content
There are a few ways publishers squeeze more out of their content. One is the approach BuzzFeed has honed, to keep iterating. One way it does this is with what… (more)
Advice on Facebook Messenger bots from The Wall Street Journal
When Facebook unveiled a bot platform for Messenger at its F8 developers’ conference, The Wall Street Journal was one of the first news outlets to jump on board. Launched in… (more)
Social now a quarter of digital ad spend
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six… (more)
