The Sun’s daily Snapchat edition is reaching up to one million readers per day
The Sun now attracts up to 1m readers a day via its daily edition on the social media network Snapchat, according to News UK’s head of video Derek Brown. The… (more)
Telegraph axes metered paywall and launches premium subscription service
Telegraph Media Group is dumping its metered paywall to make the majority of its online output free alongside a new premium subscription service offering exclusive members-only content. The new digital… (more)
Video sharing site Vine announces closure
Vine, the social media app that allows its users to share six-second video clips, has announced it is to close down. The platform was used by media publishers and broadcasters… (more)
Native ads will provide 25 percent of ad revenues by 2018
Native advertising already accounts for 11 percent of ad revenues at news media companies, according to a new report, and will rise to 25 percent in 2018. The study, done… (more)
Publishers reveal their biggest challenges with Facebook
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social… (more)
The future of publishing: form, functional and fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet… (more)
Gain insight from 10 digital marketing experts
The best way to learn is through experience. Someone else's experience can be just as valuable. Here are some digital marketing innovators who share some insight from the top of… (more)
Newsletters become a valuable platform for publishers
The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments,… (more)
Is Facebook Live publisher’s commercial opportunity?
Publishers are getting creative about how to make money from Facebook Live. Facebook officially opened its doors to branded content this April, letting media owners publish advertorials, either co-created with… (more)
Header bidding introduces an operational overhead
Dutch publishers aren’t yet big users of header bidding — the technique that lets advertisers bid simultaneously on a media owner’s inventory. But there are some, like games publisher Spil Games,… (more)
What does 2017 hold for iconic print brands?
Magazine publishers are changing the way they work. But will it be enough? One truism of the media industry in 2016 is that there's seemingly no end to the restructurings… (more)
Twitter alleviates character limits, but increases confusion
Twitter has come under fire for making its service more confusing in the latest update to the way its 140-character messages work. The criticism follows a test of the removal… (more)
‘Caught between a rock and a hard place’: Publishers confess their biggest concerns
It’s a tough time for publishers. While the rise of social media platforms has made it possible to reach large new audiences fast, it comes at a cost. Publishers no longer… (more)
Print advertising standing up to “challenging backdrop”
Latest data for UK advertising shows digital, online and mobile formats have driven record first-half spending, while traditional print remains steady despite decline. The Advertising Association and Warc Expenditure Report reveals… (more)
New York Times sets out plan for expansion into the UK and globally
The managing editor of the New York Times has revealed how the title plans to grow its newsroom and audience in the UK as part of a major global expansion.… (more)
Premium or Bust: Will customers pay for digital content?
When it comes to monetizing digital content, there are a few different models providers tend to go with: Provide the content on a paid subscription basis Offer free content, then… (more)
What Snapchat’s new deal means for media
Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media… (more)
Why newsrooms are expanding their data teams
A few years ago, publishers began enlisting data scientists to help with audience building and monetization. But back in 2014, publisher data teams usually consisted of only a person or… (more)
Readly wins premier consumer app award
Readly, the digital magazine newsstand, has just won the prestigious “Best Consumer App” at the Appsters Awards made at Apps World London 2016. Apps World is Europe’s largest gathering of… (more)
Edition Digital’s Newsstand solution stands out
The monetisation of digital content and magazines is one of the biggest challenges every publisher faces today. The dilemma is whether to launch and manage your own online store or… (more)
