Why readers don’t pay for news, and how publishers convince them to
Price remains the biggest issue and turns out Netflix and Spotify are seen as benchmarks by younger audiences A new study says price, the access to free news somewhere else, commitment and… (more)
Burning questions the 2022 Digital News Report answered, and a few it created
What are we going to do about news avoidance and young audiences that find news off-putting? When the 2021 Digital News Report by the Reuters Institute for the Study of Journalism came… (more)
10 key takeaways for news subscription managers from the 2022 Digital News Report
The most comprehensive media study of the year from Reuters Institute shines light on current trends Every year in June for the past decade, the Reuters Institute has published its most-known Digital… (more)
Community building platforms for publishers: Facebook Groups vs. Twitter Communities vs. Discord
Each has its pros and cons; which to choose? When the research project Membership Puzzle Project launched in 2017, it asked supporters of independent news sites about their motivations for contributing. “Being part… (more)
Does your podcast need its own social media handle?
A look at top podcasts in U.S., Germany, France and Poland How much does a Twitter, Instagram, Facebook or TikTok account help you grow your audience? Starting a podcast is… (more)
Bild’s subscription offer evolution proves business strategies are meant to be challenged
Also, keep it simple Bild started selling digital subscriptions with three products and readers could choose other benefits. Thanks to testing they found out one product brings more customers and… (more)
Publishers: When in doubt, turn to these 3 pillars of audience engagement
Acquisition of subscribers or members, their retention and following engagement wouldn’t be successful for most publishers without these well-regarded tools. Live videos, interactive stories, social media publishing, various homepage presentation… (more)
Czech publishers are preparing for the cookieless future the Swiss way, introducing a single sign-on system
The two biggest ad-sellers in Czech republic made a deal to set up Czech Ad ID, a unified identifier to replace the third-party cookie which Google Chrome will stop supporting… (more)
A look at challenges @twitter Elon Musk will face in the light of the EU’s DSA
Will the Digital Services Act, or DSA, make Elon Musk regret buying Twitter? The European Union has been busy this year agreeing on landmark legislation such as the Digital Markets Act,… (more)
No, subscriptions aren’t doomed: Despite what Netflix and CNN+ signal to the industry
Netflix subscriber flop and the end of CNN+ aren’t signs for the whole media industry that direct support from audience is bad One of the biggest media stories recently has… (more)
Another reason why all of your newsroom’s podcasts should be on YouTube
YouTube is the second-biggest search engine, remains the top monetization platform on the internet, and consistently ranks among top apps for podcast listening (see chart below). Until now, it hasn’t… (more)
How to choose the right platform for your live audio conversations
Twitter, Clubhouse, Facebook, Discord, or Spotify? When you are crafting an audio strategy for your newsroom today or making adjustments to it, there are three big areas you need to… (more)
“We have to work as if print did not exist”: Publisher insights from Bonnier News
Sweden is among the nations most willing to pay for online content. According to DNR 2021, 30% of Swedes have paid for digital content at least once in their lifetime. At the… (more)
Publishers: The renewed debate on personal brands
You have two options when it comes to the personal brands of your journalists. Either you encourage them and keep growing together or you will most likely lose them. When… (more)
Newsrooms’ problem with talent turnover: How to turn it around
Attracting and keeping talent in the newsroom is a real struggle with huge consequences In this column, I have written several times that one of the problems many newsrooms face is they rarely plan… (more)
6 inspiring growth strategies from successful publishers
Here are some of the most successful growth strategies for gaining new digital subscribers other publishers have used Not a week goes by without a story of a news outlet’s… (more)
Paywalls and paid podcasts for lifestyle media
Poland’s newonce makes people pay. Not only for articles, but even for podcasts. For many publishers, locking podcasts and articles behind a paywall is a big step. Especially in Poland,… (more)
How do you (re)focus a news organisation?
A success story and a three-step change model to guide the transformation of your newsroom You can be excused for missing a recent media acquisition: Canva, an Australian graphic design platform,… (more)
Innovation in local news: A “survival guide”
The International Press Institute explores innovation and looks for practical measures to help local media Case studies from across Asia, Africa, Latin America, Middle East and Eastern Europe Local news… (more)
Pandemic fatigue and peak content demand: Should publishers be worried?
Traffic and subscriptions surged during lockdowns, reaching record highs. What's next? The past few weeks of dropping stock prices might have publishers understandably nervous. No, not because their crypto holdings… (more)
