5 Twitter updates publishers should be aware of
The platform strengthens privacy and helps to monetize content Earlier this summer Twitter gave up on Fleets, which it launched less than a year ago – but the company is making other… (more)
Investment, growth, integration: Ringier’s strategy in Eastern Europe
Why Ringier is expanding its activities in Eastern Europe - and how In 2010 Ringier and Axel Springer formed a joint venture, combining ownership in their East European assets. For… (more)
How effective is advertising? Economists analyze
Groundbreaking research on the value of a $500 billion global industry My apologies to the Freakonomics Radio podcast for borrowing their headline. But it summarizes perfectly a question on the… (more)
5 panels you should not miss on the IPI World Congress 2021
“More than a network and more than a conference.” Here’s what we are looking forward to at IPI World Congress IPI 2021 World Congress will bring leading media professionals from… (more)
Afghanistan’s media landscape: Before and after the Taliban takeover
The future of the achievements of the last 20 years is unclear Under Taliban rule from 1996-2001 Afghanistan’s media landscape basically didn’t exist. Television, music and cinema were banned. Any press… (more)
European publishers are making paid podcasts work: Here’s how
European publishers are exploring different paid audio strategies—from paid podcasts to paid audio versions of their articles. Examples from France, Germany, UK, Sweden & Poland Reader-supported model rather than ad-supported… (more)
How Spain’s Ac2ality became Europe’s biggest TikTok news player
The media start-up has taken a lead in news on TikTok. Even top legacy will struggle to catch up. The scale and reach of Tiktok, especially among youth, is astounding. Yet many… (more)
12 revenue sources for digital news organizations
So much innovation has occurred on the revenue side of new digital media that it’s time to review, update and aggregate. Let’s start with the basics. 1. Create community, don’t just… (more)
More than just news – what’s driving the $1 billion Axel Springer bid to buy Politico
Media need to deliver real value to be successful. Politico does just that by exposing the inner workings of America’s federal government. “Politico is putting the group of research staff in… (more)
What is programmatic advertising and should you be using it?
How publishers can maximize revenue with less effort The programmatic advertising model is growing in popularity worldwide. According to the IAB International Report on Programmatic In-Housing from 2020, the global programmatic… (more)
The challenge of finding your newsroom’s North Star metric
Successful publishers understand the value of having an easy to follow and measure key metric Simple ideas can go a long way. Look at Google’s initial concept: the web is… (more)
Apple’s Mail Privacy Protection will not end the newsletter boom: Here’s why
6 metrics measuring your email performance (that might be even better than open rate) Email is an increasingly important channel for publishers. Newsletters are an integral part of brand-building, helping build personal… (more)
How publisher credibility creates economic value
Transparency is key to strengthening trust in media People tell each other stories all the time to make sense of the world. At the moment, various storytellers are competing for… (more)
Media businesses face an engagement erosion crisis. So what?
Publishers are in a perpetual state of crisis. But declines in readership and engagement will test them like never before Have you noticed that the media industry seems to exist… (more)
Big Tech lost the WFH battle, newsrooms should give in too
Less meetings, more emails and audio The return to the office has been suspended so many times we should simply accept the home office as the new normal After 17… (more)
Creating projects of the future: Media hackathon case study
Perspectives and learnings from running media hackathons, especially in emerging and frontier markets [Editor’s note: Originally developed in the IT sector, hackathons are an increasingly popular way to drive innovation… (more)
Subscriptions, newsletters can help solve the media financing problem
The growing importance of monthly recurring revenue is changing the industry’s appeal for financial institutions I recently spoke to a group of mid-sized media entrepreneurs looking to scale their ventures.… (more)
A major German media company grew its newsletter subscribers 5x in just a year: 5 insights for publishers
What we can learn from the Funke Mediengruppe newsletter transformation Five-fold growth only happens with a plan Newsletters have become even more important for news organizations, for a host of… (more)
9 ways publishers are using newsletters to grow paying members
Reader revenue-focused news publishers see email as an important building block of their strategy “It’s crazy how outdated it is”, says one respondent in a The New York Times piece on using… (more)
The evolution of local news publishing
The "local newspaper system" needs to be further developed and anchored more firmly in the lives of readers and users. Not long ago Südkurier editor-in-chief Stefan Lutz wrote a testimonial on his… (more)
