Advanced guide to ChatGPT for publishers, starting from the very beginning
From summaries to mental map, how to master the art of prompt hacking with text-generative machines Everyone is talking about ChatGPT – we are, indeed – for several reasons, including… (more)
How LinkedIn became the next best option for media professionals, after Twitter
Microsoft-owned social platform for “managing your professional identity” has been growing in popularity for some time, and now it’s enjoying its special place A year ago, when I wanted to… (more)
Business as usual? The media outlook for 2023
A summary of NiemanLab’s predictions on the future of publishing As the world enters 2023, we took a look at the annual report by NiemanLabto explore the predictions for the coming year.… (more)
Facebook’s downfall, TikTok’s unstoppable rise, and Musk’s Twitter chaos: The year 2022 in social media
Social media old guard faced some reckoning with new entrants gaining more and more traction The standout event in social media in 2022 has for sure been Elon Musk’s rocky… (more)
What The Verge’s website redesign tells us about the future of media
The Verge has a new website design that rethinks the experience of news readers. What does this move say about the state of news media? The Verge’s radical website redesign was… (more)
Focus on value instead of reach: Ideas for metrics to use in your newsroom
Go deeper and smarter with your metrics and find precious information about your audience satisfaction Metrics are fundamental to newsrooms’ day-to-day work, but they can be resource-intensive and challenging to… (more)
For most news publishers, Vox’s YouTube strategy is impossible to copy
But carpet cleaning videos might be a better inspiration A recent Pew Research survey of American teens (ages 13 to 17) shows that TikTok is one of the leading social media platforms… (more)
What we should learn from Google’s “helpful content” update
It’s not about the click; it’s about this relationship SEO is an acronym standing for Search Engine Optimization. If you try to ask journalists working for a typical digital newspaper what… (more)
Podcasting: 7 practical strategies to get you started
Editor’s note: Talia Augustidis is Junior Producer at Message Heard, a UK-based podcasting company. For the past year she has been collecting resources that have been helpful for her as… (more)
How Australian news media reinvented itself in the past two years
Thanks to the shift to reader revenue, the sustainability of Australian media appears more certain today – but there’s work to be done The reports of Meta pulling out its support for… (more)
Publishers: Have you tested the performance of your subscription offer page? An analysis of top outlets
A look at the top reader revenue-driven news organisations’ subscription conversion pages. How NY Times, WSJ, Bild and Le Monde’s subscription offer pages evolved over the decade. Leading technology companies… (more)
Bundling ideas for publishers: Increase subscription value, generate more revenue
The list of ideas for extra features, verticals and added benefits is endless; here are a few to get you inspired One of the first industries that come to mind… (more)
In Europe TV and Facebook still rule, TikTok and podcasts are on the rise: A look at EU media habits
Key takeaways from the Media & News 2022 Eurobarometer survey In Europe, Eurobarometer regularly publishes public opinion surveys which have been conducted on behalf of the European Commission or other… (more)
Grow your podcast audience from scratch: 15 practical strategies
This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners Recently, I had the opportunity… (more)
The rise of short content and summaries: What it means for publishers
What if you turned all your texts into TikTok, Instagram videos? With the growing popularity of short content-based formats it is becoming essential for all newsrooms, especially those gunning for… (more)
When in crisis, turn to comedy: How satirical news might help European media
You might not want to go all the way down the comedic route, but it is sure helpful to look that way “Belgium files for copyright infringement against Boris Johnson… (more)
Podcasting in Europe is growing, powered by a new generation of news startups
There won’t be Rogan-like podcast deals in Europe, although if you watch closely, a new generation of news startups are increasingly relying on podcasts to gain younger audiences Recently the Financial… (more)
How to easily turn all your articles into audio articles
Text-to-speech technology got more accessible than you think, and you should include an audio version of your articles. There are no excuses anymore. In late 2016, the Danish online magazine Zetland made… (more)
Top 30 news publishers on TikTok: European ranking
More young people are using TikTok for news – and they want it delivered in a creative and funny way TikTok is an increasingly important platform for news consumption. According… (more)
Why readers don’t pay for news, and how publishers convince them to
Price remains the biggest issue and turns out Netflix and Spotify are seen as benchmarks by younger audiences A new study says price, the access to free news somewhere else, commitment and… (more)
