Commerce Content Journey: Content Creation
As a commerce-focused publisher, affiliate links are the workhorse of your affiliate program, operating behind the scenes to keep everything running smoothly. But content is the star of the show —… (more)
Commerce Content Journey: Link Creation & Affiliation
Affiliate marketing is based on a partnership between publishers and merchants. Publishers promote a specific product offered by a specific merchant, and the merchant provides compensation based on the traffic… (more)
Publishers: Leveraging attention to help ad buyers — and your bottom line
Today’s ad buyers are in a difficult position. With the coming loss of third-party cookies, the IAB projects that advertisers stand to lose billions of dollars in annual revenue. Going… (more)
Publishers: 5 ways to show cookies who’s boss
Google is once again pushing back its deadline for the end of third-party cookies on Chrome, this time to the second half of 2024. Publishers everywhere are breathing a sigh of relief,… (more)
Commerce Content Journey: Introduction
Affiliate marketing is one of the most popular ways to earn money as an online publisher. Unlike some other tactics (like programmatic advertising), affiliate marketing is simple to understand, relatively easy… (more)
Publishers: Putting your best foot forward with a media kit
Attracting the right partners — those who are interested in connecting with your audience and willing to pay for that opportunity — is one of the best ways to monetize… (more)
Attention: The key to maximizing ad inventory value
Today’s advertising ecosystem presents challenges for publishers and advertisers alike. Publishers who create high-quality, engaging content deserve to earn premium ad rates – and advertisers are willing to pay higher… (more)
7 ideas to increase organic traffic to your site
For online publishers, website traffic is king. Whether your monetization strategy relies on advertising, affiliate marketing, ecommerce, or a combination of tactics, your earnings depend on people visiting your site. So the more traffic… (more)
To improve publisher ad revenue, Google will begin rolling out optimized pricing by default
The feature is expected to increase the prices of publishers’ paid inventory without negatively affecting their overall earnings Last week, Google told advertisers that, starting in early June, it will begin… (more)
How publishers can build a content strategy around targeted keywords
Having a good SEO strategy with effective keywords will satisfy the search algorithms and allow your website to rank higher in search terms As a publisher, you probably spend a… (more)
Publishers: The why and how of diversifying your revenue
We’ve all heard the old saying, “Don’t put all your eggs in one basket.” It’s the basic premise of diversification — an approach that’s often used to shield investors from… (more)
Publishers: How to expand your ecommerce strategy beyond affiliate
Deep insights into how publishers can leverage ecommerce to deliver an exceptional online shopping experience Over the years, ecommerce has become an important source of revenue for online publishers. The… (more)
Ad servers: What publishers need to know
Advertising is one of the most common ways for publishers to earn money, in part because it offers so many options for diversifying your revenue. But it can be a challenge… (more)
Publishers: What’s the difference between Direct and Programmatic ads?
Advertising is one of the most common ways for publishers to generate revenue. But when you’re just starting out, it can be challenging to make sense of all the different types… (more)
Publishers: Looking for new revenue opportunities?
High-quality content keeps them coming back for more As an online publisher, there are countless ways to drive revenue including advertising, affiliate marketing, ecommerce, subscriptions, paywalls, and more. You can… (more)
Publishers: Drive more ad revenue by organizing your website’s inventory
4 steps to optimize your ad inventory Understanding the best-performing ads on your site is the best way to increase digital advertising revenue. But finding the right monetization mix of… (more)
Secrets of second-party data, and how to activate it at scale
Driving real results in a post-cookie future With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of the world’s largest publishers may… (more)
Publishers: Google update encourages authentic product reviews
Recently, Google launched an algorithm update impacting product review pages, with the goal of ensuring that only authentic, high-quality, and useful reviews are shown to users. Because shoppers have become… (more)
Publishers: What lies ahead in 2022
Insights into the challenges—and opportunities—for publishers in 2022, from Sovrn CEO Walter Knapp This time of year, you see a lot of articles predicting what the new year will bring.… (more)
Making sense of programmatic advertising: A glossary for publishers
No matter how clever or creative an ad might be, placement is the key to making sure it’s seen by the intended audience. In the modern world of online advertising, programmatic advertising… (more)
