To improve publisher ad revenue, Google will begin rolling out optimized pricing by default
The feature is expected to increase the prices of publishers’ paid inventory without negatively affecting their overall earnings Last week, Google told advertisers that, starting in early June, it will begin… (more)
How publishers can build a content strategy around targeted keywords
Having a good SEO strategy with effective keywords will satisfy the search algorithms and allow your website to rank higher in search terms As a publisher, you probably spend a… (more)
Publishers: The why and how of diversifying your revenue
We’ve all heard the old saying, “Don’t put all your eggs in one basket.” It’s the basic premise of diversification — an approach that’s often used to shield investors from… (more)
Publishers: How to expand your ecommerce strategy beyond affiliate
Deep insights into how publishers can leverage ecommerce to deliver an exceptional online shopping experience Over the years, ecommerce has become an important source of revenue for online publishers. The… (more)
Ad servers: What publishers need to know
Advertising is one of the most common ways for publishers to earn money, in part because it offers so many options for diversifying your revenue. But it can be a challenge… (more)
Publishers: What’s the difference between Direct and Programmatic ads?
Advertising is one of the most common ways for publishers to generate revenue. But when you’re just starting out, it can be challenging to make sense of all the different types… (more)
Publishers: Looking for new revenue opportunities?
High-quality content keeps them coming back for more As an online publisher, there are countless ways to drive revenue including advertising, affiliate marketing, ecommerce, subscriptions, paywalls, and more. You can… (more)
Publishers: Drive more ad revenue by organizing your website’s inventory
4 steps to optimize your ad inventory Understanding the best-performing ads on your site is the best way to increase digital advertising revenue. But finding the right monetization mix of… (more)
Secrets of second-party data, and how to activate it at scale
Driving real results in a post-cookie future With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of the world’s largest publishers may… (more)
Publishers: Google update encourages authentic product reviews
Recently, Google launched an algorithm update impacting product review pages, with the goal of ensuring that only authentic, high-quality, and useful reviews are shown to users. Because shoppers have become… (more)
Publishers: What lies ahead in 2022
Insights into the challenges—and opportunities—for publishers in 2022, from Sovrn CEO Walter Knapp This time of year, you see a lot of articles predicting what the new year will bring.… (more)
Making sense of programmatic advertising: A glossary for publishers
No matter how clever or creative an ad might be, placement is the key to making sure it’s seen by the intended audience. In the modern world of online advertising, programmatic advertising… (more)
Publishers: How to make advertising work for you
While content may be king, smart publishers know it takes more than that to earn a living. Fortunately, the world of online publishing offers countless opportunities to monetize your high-quality… (more)
Publishers: 5 secrets to optimize your affiliate marketing
Smarter ways to capitalize on purchase intent Affiliate marketing offers opportunities for all types of content publishers to capitalize on purchase intent. Tech and electronics reviewers can build a commerce… (more)
Publishers: How to offset ad revenue with subscriber-only content
New report explores both common and unconventional tactics to help publishers diversify their income opportunities In the world of online publishing, it takes more than high-quality content to make money.… (more)
Publishers: 3 steps to increase the value of your data
With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of the world’s largest publishers may take this change in stride, as they… (more)
Affiliate marketing strategies for publishers
Getting started: Sharing links on social media Social media has forever changed the way we interact online. It has revolutionized the way we discover and consume content — and the… (more)
Using affiliate marketing to endorse products you love
Publishers who specialize in creating editorial content often miss out on valuable revenue opportunities, because they think the only way to make money is by operating a full online storefront.… (more)
3 ways publishers can profit, using data enrichment
Increase the proportion of ”authenticated” visitors by up to 10x As the clock ticks down to the end of third-party cookies, publishers around the world are seeking practical, scalable solutions… (more)
How publishers thrived this year: Media Moments 2021
Industry report unpacks the year’s key developments for publishers By any measure, 2021 has been an unpredictable and challenging year. Amid societal upheaval, economic shifts, and a global pandemic, there’s… (more)
