What is the real value of Facebook to publishers?
News content links account for less than 3% of posts people see in their feeds A report commissioned by Meta about Facebook’s relationship with news providers said that publishers’ content… (more)
Google Trends, refreshed for 2023
Trends information is now updated every hour with links included to related news articles Google has given its Google Trends website a facelift. As well as a fresh new look, the update… (more)
Newsletters and podcasts seen as complementary for publishers
Publishers repurposing newsletter content into podcasts and podcast content into newsletter formats There are many similarities between newsletters and podcasts, not least they share the same low cost of entry; all… (more)
Automation vs. AI: What publishers need to know
Freeing up time with automation will deliver much better ROI than trying to chase the generative AI genie, even if it is well and truly out of the bottle I’ve… (more)
3 search giants release next-gen AI tools: Visits on Bing rise 15.8%
Baidu’s stock fell 6.4% following the release; Google’s ranking algorithm may have a competitive edge The hype around generative AI seems to have lasted forever and frantic release schedules will… (more)
Publishers: New report benchmarks social media reach
There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but publishers might not be making… (more)
How SEO automation can save publishers time and money
SEO automation can save resources that could be better spent improving overall publishing strategies SEO can be a repetitive business, with the same tasks coming up again and again and… (more)
Shifts in the programmatic market could benefit publishers
The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace model, where everyone transacts with… (more)
6 digital advertising trends gaining momentum in 2023
Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need to be proactive in taking… (more)
Norwegian DPA joins stance against Google Analytics
Norway’s DPA concludes the use of Google Analytics is in violation of GDPR transfer rules In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data protection authority), has reached the… (more)
The secret to lasting 100 years: Publisher insights from TIME
TIME was 100 last week, and we took the chance to speak to its Editor In Chief and Executive Chairman Edward Felsenthal about how the publication made it to its… (more)
70% of publishers see newsletters as an area for investment in 2023
3 newsletter formats to expand publisher lineups Newsletters are having a moment: this year’s Reuters Institute Predictions report showed that almost 70% of publishers saw newsletters as an area for investment. According… (more)
Publishers increase investment in growing Ozone platform
New signups bring the number of publishers in the shared advertising sales network to 35 The latest additions to the lineup of publishers signing up for the UK’s industry-owned Ozone platform include… (more)
Why publishers should be dedicating marketing teams to growing reader revenue
What does a successful subscription marketing team look like? Effective subscriber acquisition and retention are critical for any publisher trying to build a robust reader-revenue stream. Technology, from clever paywalls to micropayments can play… (more)
How publishers can use pillar pages to improve SEO
Publishers are exploring linking related content under ‘topic clusters’ on pillar pages The way people search has changed and, with that shift, so have technologies used to interpret searches and… (more)
Experiment in setting Core Web Vitals benchmark for publishers
Core Web Vitals data from US news publishers provides comparison measures for site performance Google’s Core Web Vitals are seen as the baseline for search performance. But publishers using the… (more)
Publishers: The business case for diversity and inclusion
One of the first interviews I did for the Media Voices podcast this year was with Richard Reeves, CEO at the UK’s Association for Online Publishers. We spoke for almost… (more)
Publishers are leveraging LinkedIn for audience reach
Uncertainty in established social media channels sees publishers turning to LinkedIn With Twitter’s future uncertain and Meta pulling back from any commitment to publisher content on Facebook, LinkedIn is getting more… (more)
Could Microsoft’s AI search challenge Google’s top spot?
Online search has seen its fair share of big players come and go. From Lycos to AltaVista, search engines have risen to dizzy heights only to disappear from view. All… (more)
How will link-free search impact publisher revenue?
AI-powered search results could have serious consequences for publishers’ search traffic Last week saw the announcement from Google that it plans to integrate the Bard AI chatbot into its search.… (more)
