Smaller publishers risk missing out on the benefits of AI
Investment in AI doubled in 2021, but the technologies are not a priority for smaller publishers Faced with the day-to-day challenges of revenue generation and content creation, it is understandable… (more)
Why publishers are investing in their archive content
American news and culture weekly The Atlantic has just launched 165 years of historic archive content Fresh content is crucial to keeping your most engaged audience members happy. But, as… (more)
Pressure builds for publishers and agencies to act on climate crisis
The climate crisis is making headlines in the publishing trade media as well as mainstream news With temperatures soaring in many parts of the world this summer, the climate crisis is very… (more)
Publishers: 4 strategies to grow and retain digital audiences
Rolling Stone UK’s digital director offers four strategies on finding and keeping audiences Strategies to discover and retain digital audiences are one of the biggest focuses for today’s digital publishers.… (more)
Playbook highlights opportunity in third-party cookie loss
Report says publishers can leverage their own data to build more robust digital advertising, subscription and e-commerce businesses Despite the uncertainty surrounding the future of the third-party cookie and, with it, advertisers’… (more)
Publishers: Understanding the opportunities in email newsletters
This year, for the first time in its 10-year history, The Digital News Report (DNR) from the Reuters Institute for the Study of Journalism features a full chapter exploring the opportunities in… (more)
Global advertising market continues to deliver steady growth
Despite fears of a recession, the global advertising market is still on track to grow 8% in 2022 Despite fears that the global economy is heading into recession, the international… (more)
Publishing technology on the agenda at the Cannes Lions festival
Once all about the creative talent, the week-long event now features as many ad-tech players as agencies Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival of Creativity… (more)
Digital News Report 2022: Publisher challenges, and solutions
More publishers are recognizing that subscription on its own will not be enough; developing multiple revenue streams will provide resilience Every year for the last decade, the Reuters Institute for… (more)
The increasing value of standalone newsletters
Publishers are seeing newsletters as distinct products, driving engagement and revenue Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites with click-through rates the all-important metric.… (more)
‘Positivity and progress’ at the FIPP World Media Congress
"There’s never been a more exciting time to be a publisher." It would be easy to be negative after the last couple of years. But opening the first in-person FIPP… (more)
As revenues grow 500%, publishers eye audio investment
Publisher podcast revenue growth across all sectors is prompting increased audio investment Challenged in many other areas of their business, publishers are finding comfort in the robust revenue increases being… (more)
Publishing’s first-party data challenge impacts the whole ad ecosystem
Getting to grips with first-party data is raising problems for advertisers in the final stages of their post-cookie preparations It’s generally acknowledged that there will be no silver-bullet solution to… (more)
Condé Nast is “no longer a magazine company”: Twisted logic?
Condé’s comparison of magazine readers to web and social audiences makes no sense. One of these things is not like the others. I get it. I really do. It’s tough… (more)
Publishers: How to develop effective retention strategies
Customer retention strategies to support reader and advertiser revenues are a key focus for publishers The conventional wisdom says that acquiring a new customer can cost as much as five times… (more)
Publishers: Data strategy is central to success in subscriptions and ads
Whether publishers focus on reader revenue or digital advertising income, data strategy underpins success Revenue diversification efforts have seen many media organisations add subscriptions and memberships to their advertising sales… (more)
Google’s Core Web Vitals could be set for a lick of paint
New responsiveness metric, INP, might replace existing interactivity measure in Core Web Vitals Google’s Core Web Vitals metrics have been the benchmark for measuring site performance in search results for… (more)
Publishers’ most trusted engagement tools: Newsletters, podcasts and mobile apps
Innovation is a constant, but publishers can still rely on traditional audience engagement tools Publishers are suckers for bright shiny things. But while innovation is essential in the rapidly changing… (more)
Advertising vs Subscriptions debate: You don’t have to choose sides
The great refocusing on reader revenues shunted advertising sales down the priority list for many publishers over the last few years. Post-pandemic growth has seen advertising sales rise back to the top… (more)
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising miracles cures or unbelievable investment offers. Chasing ad dollars might appear to make financial sense in the short… (more)
Consent Preferences
