Email newsletters: Establish direct relationships, build habit and loyalty
Old-school email has been reborn in the tsunami of newsletters sent out by publishers and individual journalists. If you are eager to reconnect regularly with your audiences away from third-party… (more)
Affiliate eCommerce: COVID-19 has created a long-term opportunity for publishers
‘Stay at home’ orders throughout the pandemic have driven record Internet sales and accelerated broad acceptance of online shopping alternatives. Smart publishers can leverage brand loyalty to generate affiliate commissions… (more)
Paywalls: Protect the investment in your content
Content-for-free was probably digital publishing’s biggest mistake, but smart publishers are now making amends by gating access to their most valuable information assets. Many are earning real returns on their… (more)
First-party data: How publishers can reclaim their audience relationships
First-party data is publishing’s ace in the hole. When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to… (more)
Analytics for publishers: Understand the true value of your content
Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities you need the tools to build a deep understanding of… (more)
VC funding is crucial for independent media sustainability, but only with a strong social impact element
Donor-funded media is a growing phenomenon. From Craig Newmark to Google, philanthropic contributions to independent media projects considered ‘worthy’ have been growing. And the funding has been warmly welcomed and… (more)
Can magazine publishers really run global operations?
Increasingly, publishers are growing and unifying their operations across the globe as they look towards the future. But efforts at integration and internationalisation will depend on how the people involved… (more)
Print publishing remains relevant but continues its search for a long-term rationale
Amidst closures and frequency reductions, print publishing is hanging on tenaciously, trying hard to develop sustainable business models around trusted coverage, special editions and brand collaborations, says Peter Houston in… (more)
Publishers are joining the race for reader revenues, but there’s no silver bullet
Publishers large and small are joining earlier adopters with their own reader revenues plays. But with subscription fatigue threatening, quality content and smart reader retention strategies will be necessary for… (more)
Events and e-commerce lead the alternative revenue field, with publishers leveraging audience insights
Increased focus on reader relationships has created opportunities to deliver unique audience experiences and recommend products that audiences will love. Readers have been the biggest revenue focus in 2018. Digital… (more)
Publishers rediscover their oldest revenue line in subscriptions, memberships and donations
As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the content they’ve become used to… (more)
Why a Revenue Mix Matters
Once upon a time, not so very long ago, the regular income statement for most publishers had just two or three lines on it… advertising income, single copy sales and… (more)
Have you started thinking about voice search yet?
Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated by the lack of revenue… (more)
To podcast or not to podcast?
So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are a few things you probably… (more)
