YouTube to promote “authoritative” publishers: Commits to investing $25 million
YouTube has announced a $25 million commitment in support of efforts to promote "authoritative" news on the online video platform. “Today, we’re announcing steps we’re taking with the GNI to support… (more)
Publishers take note: Google rolls out ‘Speed Update’, impacting rankings of slower sites
Google is pulling out all stops to modernize the web. Just earlier this month, Google started marking all HTTP sites as “not secure”. Now—after six months of preparation—it’s rolling out… (more)
CMPs for publishers: a comparison guide
We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers such as the Chicago Tribune… (more)
“Opportune time for digital publishers”: Ad rates at an unprecedented high
As advertisers move budgets away from the traditional mediums like radio, TV, and print, it was expected that the investments in digital media would rise to some extent in 2018.… (more)
Consumers relying less on Facebook for news: Reuters Institute
Facebook has been a lot in the news lately, but it appears it’s becoming less important as a source of news for many people worldwide. According to Reuters Institute’s 2018… (more)
WARC Publishing Report: It’s the best of times, it’s the worst of times
News publishers, still coming to grips with the switch to digital and a loss of print advertising revenue, are exploring new business models to offset a global loss of £28bn… (more)
LinkedIn for publishers: An “untapped” channel to new audiences
For a while, Facebook was the leading source of online traffic for publishers. But recent developments caused Facebook to deprioritize content shared by publishers, and combined with a drop in… (more)
Publishers take note: Google will mark all HTTP sites “not secure” starting July
For publishers, getting quality traffic to their online properties is itself quite a big challenge, especially in the current environment of turmoil in the digital landscape. Next month onwards, things… (more)
The “front page of the internet” gets newsy
Reddit—one of the most popular websites in the world with over 330 million active users, and often billed as "the front page of the internet"—has now dipped its toes into… (more)
Facebook goes on the offensive “to promote high-quality journalism and news literacy”
Facebook has already been tackling the spread of false news across its network for the last year and a half, and now they are upping the ante, introducing a series… (more)
With $2.5 billion in sales, audio publishers continue trend of double-digit growth
The good news continues for audio publishers. Google just launched its AI-based podcasts app, aiming to double worldwide listenership. And now the Audio Publishers Association is reporting a 22.7% jump… (more)
Google launches AI-based podcasts app, aims to double worldwide listenership.
After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners use the Apple Podcasts app… (more)
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks in on-demand video. Till now,… (more)
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry. Ahrefs undertook a massive study… (more)
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means that the mobile version of… (more)
7 pivotal trends in content marketing for publishers
The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on the Key Content Marketing Trends… (more)
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for publishers. It highlighted the quick… (more)
“Trending” no more… Facebook removes news feature, but it’s not all bad news for publishers
Facebook users around the world have started receiving notifications that the company is removing the "Trending” news feature from readers’ News Feeds. While this appears to be consistent with Facebook’s… (more)
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it's been a major source of traffic for publishers. Of late, however, Facebook has… (more)
Apple’s WWDC 2018 – Key Takeaways for Publishers
The Apple Worldwide Developers Conference (WWDC) 2018 is taking place this week in San Jose, California. Although the annual conference is primarily focused on developers, it offers insights into Apple's… (more)
