Publishers believe email is the most effective tactic for driving subscriptions (Apparently, so does Apple)
“For publishers looking to drive more subscriptions, email is king,” says Digiday Research's Shareen Pathak, sharing the results of a recent survey of 136 publishing execs, on the various tactics… (more)
Publishers, get ready for a 5G explosion
Earlier this month we’d reported a worldwide surge in demand for smartphones, with 5G becoming the next battleground. The battle is now heating up, with 190 million 5G smartphones expected… (more)
Publishers still rely on traditional revenue streams, research shows
While the stellar growth of digital subscriptions continues, ad sales remains the largest source of revenue for publishers today and their biggest strategic focus for the future, according to a… (more)
“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it
What if you could scientifically pinpoint the exact moment people’s attention is at its peak? What if you could identify the very instant they’re ready and willing to see something… (more)
“5G is the next battleground”: Worldwide demand for smartphones surge
The smartphone is back on the growth path, and how! In India, Diwali (the festival of lights) came early this year for smartphone makers, with the mobile category seeing the… (more)
Google has made “one of the biggest leaps forward in the history of Search”: What it means for publishers
Google has made its search engine more human. The company is rolling out a change to its core search algorithm that could change the rankings of results for as many… (more)
Zuckerberg pivots: Facebook to start detecting and labeling “fake news”
"I don't think most people want to live in a world where you can only post things that tech companies judge to be 100 percent true," Facebook co-founder and CEO… (more)
“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List
Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for 2019. The Publishing Hot List… (more)
The Economist grows reader revenues by 50%. Price hike imminent as subscribers say it’s “not expensive enough”
It’s been a busy time at The Economist. “Almost every week there are some sort of experiments going on,” said Sunnie Huang, Newsletter Editor at The Economist. Every week we… (more)
How AI can benefit resource-challenged newsrooms: WAN-IFRA report
From creating news stories automatically to optimizing content delivery, an increasing number of newsrooms are making use of AI to automate and augment their reporting and other newsroom processes. This… (more)
Facebook is the #1 pathway to news, but majority say social media is making the news experience worse: Pew Research
Pew Research Center has just released a report on the role of social media sites in delivering the news. According to Pew, getting news from social media sites is an… (more)
The rise and rise of Instagram: What publishers need to know
Publishers are seeing a significant increase in engagement on new social media, especially on Instagram. Instagram is being seen as the fastest growing social platform for magazine media, and many… (more)
Why aren’t most publishers succeeding with subscriptions? Research suggests they may not be trying (hard enough)
“Journalism will continue to be hollowed out by structural shifts that have already led to significant falls in advertising revenue. Publishers are looking to subscriptions to make up the difference,”… (more)
Washington Post’s Arc CMS becomes a major revenue stream, as the publishing tech expands beyond media
For the first time, The Washington Post's digital content management platform—Arc Publishing—has licensed its technology to a company outside the media industry, the energy giant BP. Arc offers a suite… (more)
With “mind-reading” and quantum computing on the horizon, should publishers prepare for a world without screens?
The move to digital was a drastic change the publishing world is still coming to terms with. The upcoming shifts in technology will make the mobile revolution seem quaint in… (more)
How would it impact publishers if Facebook ditches the Like count?
First, Instagram started hiding the Like count. It began the experiment in Canada, and has further expanded the test in more countries, including Italy, Ireland, Australia and New Zealand. It… (more)
The New York Times is struggling on the digital front
On Aug 7, the New York Times reported it had reached a record high in the number of paid subscriptions—digital and print—with 4.7 million people paying for the publisher’s products.… (more)
After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’
About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results. ‘Subscribe with Google’, according to… (more)
Publishers can “create richer, better content for their audience” with Question Hub, says Google
15% of Google searches done by users on a daily basis have never been seen before. Consequently, the world’s leading search engine doesn’t have answers to many of the questions… (more)
Facebook is launching a News tab, and offers publishers “millions of dollars”
Facebook is launching a dedicated News tab later this year, and is offering publishers millions of dollars for the rights to feature their content, reports The Wall Street Journal. The… (more)