59% of Google users only visit a single page, and other surprising search insights for publishers
Two recent studies on how people use Google search have thrown up some surprising findings for publishers. For example, one study (of billions of search results) found that over a… (more)
“Growth to rebound by 44.9%”: Podcast ad spending to surpass $1 billion in the US
“Podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than… (more)
The buzz is back in the publishing industry
The publishing industry—badly hammered by the pandemic—finally seems to be catching a break. Publications are bouncing back, eCommerce is surging, ad spend is looking up, and there’s a sense of… (more)
“Programmatic is on the rise,” with ad spend returning to pre-pandemic levels
Programmatic ad spend is now returning to its pre-pandemic "normal" levels, according to data from MediaRadar. The number of advertisers running programmatic ads through the end of July is up… (more)
Hearst UK partners with TikTok, boosting beleaguered social media platform
Men's Health and Women's Health announce hashtag challenge with TikTok Earlier this month, the US president issued an executive order "on addressing the threat posed by TikTok," prohibiting "any transaction"… (more)
Apple apologizes: WordPress won’t have to monetize its free app after all
Soon after news publishers joined the fight against the Apple tax, WordPress—which powers over 455 million websites, or 35% of all websites in the world—reported that it had been “locked… (more)
“Talking trust is not enough”: News publishers join the fight against the Apple tax
Apple’s seemingly inviolate store terms – long questioned for favoring Apple’s own services and apps – may well bend for those who have sufficient power to wield in their negotiations.Chris… (more)
The digital juggernaut, and the eventual, inevitable eclipse of print
When the Financial Times' digital subscribers surpassed print for the first time, it was an outlier event. Within about half a decade, the exception is becoming the norm. The headlines… (more)
Google will now label ‘fast pages’ and rank them higher in search
“Chrome will begin to highlight high-quality user experiences on the web, starting with the labelling of fast links,” Google announced on the Chromium Blog. “This change will be rolling out… (more)
A “secret commercially valuable plan”: Google is planning to test a 6GHz network
With a 5G explosion on the horizon, Google has already set its sights on the 6GHz spectrum, which is expected to allow for faster and more reliable connections. According to… (more)
News+ poised to play a central role in Apple’s “most important product launch this year”
In just a couple of months, alongside the next iPhone line, Cupertino is expected to launch “its most important product ever.” It will be called Apple One, according to Mark… (more)
Digital ad spend rebounds, as “dormant, more traditional customers” shift online
Covid-19 knocked down advertising revenues for online publishers, but things are starting to look up now, as the world gradually adjusts to a new reality. The global advertising market is… (more)
Publishers can now determine exactly how much traffic is generated from Google’s News tab
Google claims it sends people to news sites over 24 billion times a month, helping publishers build audiences and drive economic value. Now, thanks to a new feature introduced by… (more)
Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)
An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90% Search Engine market share worldwide,… (more)
“Robust growth to resume in 2021”: Global digital ad spending to bounce back, reports eMarketer
Just yesterday we reported the findings of Gartner’s Annual CMO Spend Survey Research 2020 where 73% of CMOs dismissed economic pessimism, expressing confidence that COVID-19’s negative impacts will be short-lived.… (more)
73% expect COVID-19’s negative impacts to be short-lived: Gartner’s CMO Spend Survey
COVID-19 has driven ad spend down globally, and the economic impact of the coronavirus has resulted in major pullbacks from the travel and automotive sectors. But there are now strong… (more)
“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out
“It’s time to re-examine all of our relationships with the big platforms.” Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus… (more)
Google launches a new social network, because “technology struggles with understanding what we want to spend our time on”
Orkut. Google+. Buzz. Friend Connect. Shoelace. Google’s attempts at building a viable social network are legend. Time after time the Mountain View monolith has taken on the likes of Facebook,… (more)
Email newsletters are resurging, says Reuters Institute
Email newsletters, once thought of as low-tech and unfashionable, are proving increasingly valuable to publishers looking to build strong direct relationships with audiences, says this year’s Reuters Institute Digital News… (more)
“News content is highly substitutable”: Facebook rejects payments to publishers
“News does not drive significant long-term value,” Facebook stated, saying it could cut out news completely without any significant impact on its business. Earlier this year, after the announcement of… (more)
