Twitter to undergo “a huge fundamental shift”: Publishers take note
“Twitter, right now, when you go to it, you don’t necessarily walk away feeling like you learned something.” “We’ve seen abuse, we’ve seen harassment, we’ve…
Apple News+ and Piracy (the colossus no one’s talking about)
A few days after Apple’s News+ reveal, Digiday tersely summed up the reactions of the publishing community… “Apple News+ splits publisher opinion,” the headline ran,…
“Rumors, lies, and waste of time”: Most users have lost trust in social media
Gone are the days when an overwhelming majority of users had positive feelings about social media. The latest NBC News/Wall Street Journal poll shows that…
To reach younger audiences, Instagram is the #1 choice (Facebook lags at #7)
Reaching younger audiences on social platforms is more of a challenge, considering the number of platforms competing for their attention. In addition to Facebook, YouTube,…
Facebook to pay publishers for hosting ‘high-quality’ content, on a dedicated news tab
As a part of a series of discussions he is hosting about the future of technology and society, Facebook CEO Mark Zuckerberg sat down with…
YouTube becomes the most popular social service, overtaking Facebook. Twitter leads in news.
Just last week we reported that YouTube is now responsible for 37% of all mobile internet traffic, with Facebook far behind at less than 9%.…
Apple News+ by the numbers
After the Apple News+ reveal, the reactions ranged in the extremes—as is often the case with Apple announcements—varying all the way from “a disappointment” to…
Mobile time-spent jumps up: YouTube corners ~40% of the traffic, Facebook less than 10%
Smartphones are the big gainers in media consumption year-over-year, according to the just-released Nielsen’s Q3 2018 Total Audience Report. There’s been a significant jump in…
Medium offers publishers an alternative to paywalls, with revenue shares and minimum guarantees
“We are looking to fund more great editors, writers, and publishers,” announced Medium yesterday, revealing its plans to fund and launch new publications. The ad-free…
Apple launches media literacy initiative to combat fake news
Apple just joined the fight against fake news, by taking the battle to an arena where the seeds of disinformation are first planted, in impressionable…
How automated news is helping publishers: WAN-IFRA report
“News automation is making its way to newsrooms all over the world,” says a new WAN-IFRA report exploring the potential of automated news. “Artificial intelligence…
“Apple News Magazines” details leak: PDF-based, offline reading, both on iOS and macOS
New details about Apple’s revamped news and magazine subscription service—expected to be announced at the company’s Special Event on March 25—have been unearthed in Apple’s…
Top media companies team up for “Project OAR”, to advance targeted ads on smart TVs
TV’s Biggest Media Companies—including Disney, AT&T, Comcast, Discovery, Hearst, Turner, NBCUniversal, CBS, and AMC—have come together to join the Vizio-led addressable TV advertising consortium, Project…
Facebook’s pivot to privacy: Is Zuckerberg building a new “mega” platform?
With Facebook’s reputation cratering precipitously over the past year, the company has suddenly decided to change direction. Facebook founder Mark Zuckerberg, who had quite categorically…
68% of news publishers to produce more “advertiser-friendly” evergreen content this year, study finds
Almost 7 out of 10 news publishers intend to produce more evergreen content this year, according to a survey of publisher executives by Digiday in…
70% of digital publishers personalize content for visitors, study finds
7 out of 10 online publishers personalize the content they deliver to visitors, according to a survey of 200 publishers by Digiday this month. Content…
As tweetstorm rages over search giant “stealing publisher traffic,” Google admits “It is a front-line concern”
Over the weekend, Cyrus Shepard—founder of digital media company Zyppy—tweeted a screenshot of a search result from Google. Instead of any links to publisher sources,…
Video consumption to increase dramatically, with mobile traffic poised to reach 1 trillion GBP in 3 years
According to the Cisco Global Mobile Data Traffic Forecast, annual global mobile data traffic will reach almost one zettabyte by the end of 2022. A…
Digital ad spend in the US to grow 19% this year, with Amazon’s ad business soaring
Digital advertising is finally expected to surpass spending on TV, radio, billboards, print, and other traditional media formats in the US this year. Spending on…
63% of publishers to boost content production in 2019, study finds
According to some recent studies on search optimization and content marketing, 1. Most of the traffic to websites is still coming from search.2. “Relevant content…