Almost 50% of news publishers use Generative AI tools, but “quality of content” is the #1 concern
Also, in spite of rapid adoption, 80% of newsrooms have no guidelines in place for their use of GenAI tools WAN-IFRA recently conducted a global survey, in collaboration with Schickler… (more)
“A more nimble system”: How Facebook is bypassing Apple’s data tracking restrictions with Meta Lattice
“We've designed Meta Lattice to drive advertiser performance in the new digital advertising environment where we have access to less granular data.” Facebook’s ad business was kneecapped by Apple's iOS… (more)
“More adults use it than Twitter, Snapchat, TikTok or Reddit”: How LinkedIn is increasingly driving content discovery for publishers
Almost 60% of LinkedIn’s users are between the ages of 25 and 34, making it the single largest demographic to use the platform. And this is a demographic with a… (more)
“A surprising level of confidence”: AOP report on publishers’ priorities for 2023
“Publishers feel that they are well-positioned to adapt and thrive in a recessive economy.” AOP’s latest survey, ‘Digital Publishing: Outlook and Priorities for 2023’, investigates the sentiment of the UK… (more)
Publishers brace for a period marked by uncertainty, “yet there are causes for optimism”: WAN-IFRA
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news publishers around the world. Yet… (more)
Meta is building a Twitter replacement
Codenamed P92, it’ll be a decentralized, text-based social network Meta is working on a decentralized social app, according to reports by Platformer and MoneyControl. “Twitter’s decline is paving the way… (more)
Should publishers fear the industry’s next big disrupter? ChatGPT answers
Here, in ChatGPT’s own words, is what publishers need to know about it. ChatGPT, whose release led Google to declare a “code red”, is being heralded as the industry’s next… (more)
“We’re launching a new link spam fighting change”: Google’s new algo update, and its effect on sponsored, guest, and affiliate content
"Focusing on producing high quality content and improving user experience always wins out compared to manipulating links." Google’s link spam algorithm update, a 2-week process initiated on July 26, is… (more)
Online video is going through the roof
“Video now accounts for almost half of all time spent on Facebook,” announced Facebook CEO Mark Zuckerberg, during the Q2 earnings call last week. “Video, in particular, is becoming the… (more)
Publishers, what do you do when search traffic drops? Google answers
Most drops in organic search traffic can be reversed: Google Publishers’ organic search traffic from Google keeps fluctuating over time—even without major changes in terms of content—for a variety of… (more)
Facebook launches independent publishing platform, while its traffic to publishers drops significantly
The “Bulletin” is out. Facebook has just launched its newsletter platform Bulletin, focused on “independent writers who are making a living by connecting directly with their readers.” In other words,… (more)
Digital News Report 2021: Top 5 takeaways for publishers
“These are positive findings from publishers’ point of view”: Reuters Institute Digital News Report 2021, the most comprehensive annual report on news consumption worldwide, launched today. This year's report reveals… (more)
“Advertising growth is far exceeding previous expectations”: GroupM forecasts $1 trillion+ in 5 years
“COVID has only served as an accelerant ... the overall view is one of optimism” “Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in… (more)
Apple WWDC 2021: What publishers need to know
Apple’s annual Worldwide Developers Conference kicked off yesterday, with a keynote by Chief Executive Tim Cook. While WWDC is primarily a developer-focused event, it also provides an in-depth look at… (more)
Google shares how it ranks news sources: Transparency is “a major factor”
“Our systems are designed to use these guiding principles… They help ensure we’re elevating content from trusted, authoritative sources.” There are some surprises for publishers. For example, publishing pieces without… (more)
“An internet without friction and frustration”: What we know so far about Twitter’s upcoming subscription service
"There’s a model for a better internet. Members get clean, fast-loading sites without ads while publishers make more money." Twitter previously confirmed, a few months ago, that the social media… (more)
“A monumental change is coming”: Apple’s first 2021 event, and what publishers need to know
Apple wrapped up its ‘Spring Loaded’ event yesterday, and there weren’t too many big surprises… except for “exposing” the mild-mannered Apple CEO as a “kind of daring superspy who can… (more)
“Everyone sees the same storyline”: Google Search rolls out Full Coverage for news stories
Google is updating search results with the Full Coverage feature; it was previously exclusive to Google News Google Search is now getting the Full Coverage feature for news results, which… (more)
“We’re not going to block advertisers and publishers from connecting”: Google
Earlier this month, in a somewhat surprising move, Google announced that it will stop using users’ browser history for ad targeting. The company also stated it won’t develop new ways… (more)
Google’s massive algo update in 2 months: Publishers concerned about WordPress’ “Gutenberg bloat”
"WordPress doesn’t seem aware of what publishers need in terms of better user experience." A major Google search algorithm update—with “wide-reaching impact”—takes effect in 2 months. This update will introduce… (more)
