Lessons from an American writing magazine
Writer’s Digest, which has just marked its centenary, has created a community of readers and has prolific brand extensions portfolio, including a university. Current Editor-in-Chief, Amy Jones reveals why the… (more)
Lessons in successful acquisitions from Future plc
Future’s Chris Convey talks to Mary Hogarth about the company’s rapid reversal of fortune and the secret of a successful acquisition. Future plc has achieved phenomenal growth in the past… (more)
Positive News: a new way forward
In part two of the Positive News story, Mary Hogarth investigates if its innovative business model could revolutionise the industry. Since the radical relaunch and transition to an audience-owned model… (more)
Crowdfunding: a publisher’s story
In 2015, publisher Sean Dagan Wood, launched a crowdfunding campaign to save Positive News and raised more than £260k. Talking to Mary Hogarth, he reveals why the campaign was so… (more)
How magazines can take a strategic approach to advertising
How far can a magazine go without compromising its brand values? Mary Hogarth looks at strategies to improve advertising revenue. When I first began my magazine career back in the… (more)
How to maximise revenue for digital content
Publishers use a plethora of platforms to widen engagement, but how can they increase profit? Mary Hogarth and Steve Hill reveal essential strategies to boost revenue. Following the digital disruption… (more)
Making an impact with 360-degree content
Creating a high-value proposition means revolutionising content. Mary Hogarth explains why her 360-degree approach will add value and engagement. While editors and publishers understand the importance of creating great content,… (more)
‘See your audience as stakeholders’: how to build loyal readers
Publishers should see their readers as stakeholders, says Mary Hogarth who believes the way forward is to create a highly valued magazine. In my previous article, Learning from market sectors… (more)
Learning from the magazine market sectors that pay
Why is it that some areas of magazine publishing are thriving, while in others publishers are fighting to keep their magazines on the newsstands? Mary Hogarth examines those markets where… (more)
Successful business models for magazine media
As well as having the necessary business acumen, publishers and editors must be passionate about their titles. Mary Hogarth explores key strategies for a sustainable magazine. What makes a magazine… (more)
Magazines: How to optimise audience engagement
Cultivating a sustainable audience requires maximum brand reach. Mary Hogarth explores potential strategies from geographical expansion to brand extensions. Sustainability and audiences are inter-dependent and, as every publisher knows, readerships… (more)
Why publishers shouldn’t skimp on market research
A good idea for a magazine cannot make a successful transition from concept to publication without in-depth research. Mary Hogarth reveals the value of investing in market research. During my… (more)
Lessons in sustainability from historic titles
Vogue, The Lady and Private Eye have each survived serious economic challenges. Mary Hogarth looks at key lessons to be learned. I am a great believer that history has much to teach us, which… (more)
Creating sustainable digital editions
Digital editions (of print issues) haven’t achieved much success, with sales often trailing woefully behind that of the print edition. This is despite the growing variety of distribution opportunities through… (more)
Practical ways for publishers to benefit from interns
While working on national titles I have overseen numerous work experience students – aka workies – some good, others not so good. But in my experience, it can be a… (more)
When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the… (more)
