“Sustainability is paramount, or get left behind”: Cannes LIONS, Day 4 round-up
Day Four of Cannes LIONS saw the theme of 'sustainability' take center stage and, probably for the first time ever, with proper intent. Waves of change are barrelling toward the… (more)
“Talent is the new battleground”: Cannes LIONS, Day 3 round-up
An ever-present theme at Cannes was the problem of talent and recruitment, although the phrase 'burnt out' carried a more pressing threat with temperatures so high that even outdoor events… (more)
“Addressability and Identity are key themes”: Cannes LIONS, Day 2 round-up
This will be the first Cannes we’ve had where the key theme for publishers will be centred on addressability and identity.Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp With the sunsetting… (more)
“The attention economy is the 100% focus”: Cannes LIONS, Day 1 round-up
Despite instability in the wider economy and a precarious geopolitical climate, Cannes LIONS returned with a flourish if the broad smiles on everyone's faces were any guide. Sunshine and glittering… (more)
FIPP World Congress 2022: “Every time you request data, you need to give something back in return”
Driving first-party data is a top priority for publishers, and has become particularly crucial as revenue-enabling third-party cookies disappear in 2023. At the introductory session of Di5rupt and FIPP's World… (more)
“A clear publisher trend”: Rivals Autovia and Haymarket Automotive join forces to pool first-party audience data
"In a world where third-party data is disappearing, first-party data is the new media currency." Two of Britain's leading automotive publishers - Autovia, the publisher spun out of the sale… (more)
“Significant improvements in traffic”: How Las Vegas Review-Journal harnessed online video
Founded in 1909, Las Vegas Review-Journal is the largest circulating daily newspaper in Nevada and has been included in E&P's top ten list as one of the leading newspapers in… (more)
“A clear demand from audiences”: Why Future plc is rolling out price comparison tech across its portfolio
Future plc, the FTSE 250 listed publisher that claims to reach nearly 40% of online users in the US and 50% in the UK, announced in February that it generates… (more)
“The power of community”: How a small publisher hit 50,000 paying members through audience engagement
Founded in 2004, The Local provides news and essential information for foreign residents in nine European countries including France, Italy, Germany, Spain and Switzerland. Published solely in English, the title… (more)
Can Portugal’s Mensagem be a new hyperlocal publishing model?
Nestled in the epicenter of Chiado, the cultural and political heart of Lisbon, Portugal, lies an intriguing experiment in local news. For it is here, amongst the cafés of Portugal’s… (more)
“Each text message results in a handful of subscriptions”: NOLA.com acquires 19K+ subs by texting locals during Hurricane Ida
Georges Media Group is Louisiana’s largest media organization, delivering 24/7 news coverage through NOLA.com and The Times-Picayune newspaper which has been published in New Orleans since 1837. The media group… (more)
Subscriber acquisition: Why The Indy’s propensity model won ‘Best Use of Data’ at the AOP awards
The Independent, the online-only global news brand reaching 98M worldwide readers per month, won the AOP's 'Best Use of Data' award at last month's AOP Awards for its subscriber acquisition… (more)
How the SF Chronicle is keeping locals updated amid record wildfires
TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its audience, with interesting results. The… (more)
Quartz doubles down on newsletters: Here’s why
Has Quartz, the ‘global economy brand’, found a magic formula for its content? The publisher thinks so, and this month has launched four new newsletters that in its own words… (more)
Why Outside went ‘all in’ on subscription bundles
Outside magazine occupies a special place in publisher folklore. Indeed, it’s not often a magazine becomes the key element of a story itself, let alone spawn a handful of literary… (more)
Magazine publishers’ hidden treasure trove: Digital back issues
A recent press release that landed squarely on the newsdesk of What's New in Publishing confirmed what many magazine insiders already know - namely, magazine back issues are a fertile… (more)
How Marie Claire UK not only survived but thrived, using affiliate marketing
At a time of discontinued print runs, ad revenue declines, COVID lockdowns and sharp competition from social media platforms like Instagram and TikTok, how does a fashion and beauty brand… (more)
Lessons from lockdown: What publishers learned
The first lockdown to 'flatten the curve' of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in scope, publishers had virtually no… (more)
Can text message-based news work? Indiana’s The New Paper thinks so
Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either… (more)
How legendary weekly British comic, 2000 AD, survived Covid-19 and thrived
Covid-19 sent the worldwide comic industry into free-fall in March when its monopoly distributor, Diamond, shut down all operations. With no product to sell and high streets deserted, speciality comic… (more)
