5 key takeaways: WAN-IFRA World News Media Congress 2022
We've just returned from a week in Zaragoza attending the World News Media Congress 2022. We will be posting a number of in-depth features from the conference in due course,… (more)
“We must meet our audience where they are”: Why TMB launched a streaming channel for Family Handman
At Home with Family Handyman is the first CTV channel to launch from a TMB legacy brand, and marks a milestone in the brand's evolution from a 70-year-old magazine to… (more)
London publishing fact-finding tour: 5 key takeaways
WNIP has just spent the first two weeks of September visiting a swathe of publishers including, amongst others, Hearst Publishing, Bauer Media, Haymarket Publishing, Condé Nast, Immediate Media and other… (more)
“Career and commercial suicide in one package”: How Film Stories graduated from Kickstarter to become a successful publisher
TL;DR: The very definition of a publishing brand built on raw passion and drive, Film Stories grew from Kickstarter to become a highly respected, niche entertainment brand. The strategy? A… (more)
“Publishers who succeed the most have a culture of test and learn”: Insights from Michael Silberman, Piano
“Subscriber retention starts at the moment of acquisition.” A native of New York and a Harvard graduate, Michael Silberman is one of publishing’s sharpest minds. Not only did he help… (more)
Dispatches from Cannes: Everything publishers need to know
Cannes LIONS is not an event for publishers. At least that has been the prevailing view throughout most of the event's 69 years, not helped by its close association with… (more)
Cannes LIONS 2022: Five takeaways for publishers
We've only just returned - sunburnt, drenched, windswept (take your pick) - from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know… (more)
“Sustainability is paramount, or get left behind”: Cannes LIONS, Day 4 round-up
Day Four of Cannes LIONS saw the theme of 'sustainability' take center stage and, probably for the first time ever, with proper intent. Waves of change are barrelling toward the… (more)
“Talent is the new battleground”: Cannes LIONS, Day 3 round-up
An ever-present theme at Cannes was the problem of talent and recruitment, although the phrase 'burnt out' carried a more pressing threat with temperatures so high that even outdoor events… (more)
“Addressability and Identity are key themes”: Cannes LIONS, Day 2 round-up
This will be the first Cannes we’ve had where the key theme for publishers will be centred on addressability and identity.Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp With the sunsetting… (more)
“The attention economy is the 100% focus”: Cannes LIONS, Day 1 round-up
Despite instability in the wider economy and a precarious geopolitical climate, Cannes LIONS returned with a flourish if the broad smiles on everyone's faces were any guide. Sunshine and glittering… (more)
FIPP World Congress 2022: “Every time you request data, you need to give something back in return”
Driving first-party data is a top priority for publishers, and has become particularly crucial as revenue-enabling third-party cookies disappear in 2023. At the introductory session of Di5rupt and FIPP's World… (more)
“A clear publisher trend”: Rivals Autovia and Haymarket Automotive join forces to pool first-party audience data
"In a world where third-party data is disappearing, first-party data is the new media currency." Two of Britain's leading automotive publishers - Autovia, the publisher spun out of the sale… (more)
“Significant improvements in traffic”: How Las Vegas Review-Journal harnessed online video
Founded in 1909, Las Vegas Review-Journal is the largest circulating daily newspaper in Nevada and has been included in E&P's top ten list as one of the leading newspapers in… (more)
“A clear demand from audiences”: Why Future plc is rolling out price comparison tech across its portfolio
Future plc, the FTSE 250 listed publisher that claims to reach nearly 40% of online users in the US and 50% in the UK, announced in February that it generates… (more)
“The power of community”: How a small publisher hit 50,000 paying members through audience engagement
Founded in 2004, The Local provides news and essential information for foreign residents in nine European countries including France, Italy, Germany, Spain and Switzerland. Published solely in English, the title… (more)
Can Portugal’s Mensagem be a new hyperlocal publishing model?
Nestled in the epicenter of Chiado, the cultural and political heart of Lisbon, Portugal, lies an intriguing experiment in local news. For it is here, amongst the cafés of Portugal’s… (more)
“Each text message results in a handful of subscriptions”: NOLA.com acquires 19K+ subs by texting locals during Hurricane Ida
Georges Media Group is Louisiana’s largest media organization, delivering 24/7 news coverage through NOLA.com and The Times-Picayune newspaper which has been published in New Orleans since 1837. The media group… (more)
Subscriber acquisition: Why The Indy’s propensity model won ‘Best Use of Data’ at the AOP awards
The Independent, the online-only global news brand reaching 98M worldwide readers per month, won the AOP's 'Best Use of Data' award at last month's AOP Awards for its subscriber acquisition… (more)
How the SF Chronicle is keeping locals updated amid record wildfires
TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its audience, with interesting results. The… (more)
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