How Marie Claire UK not only survived but thrived, using affiliate marketing
At a time of discontinued print runs, ad revenue declines, COVID lockdowns and sharp competition from social media platforms like Instagram and TikTok, how does a fashion and beauty brand… (more)
Lessons from lockdown: What publishers learned
The first lockdown to 'flatten the curve' of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in scope, publishers had virtually no… (more)
Can text message-based news work? Indiana’s The New Paper thinks so
Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either… (more)
How legendary weekly British comic, 2000 AD, survived Covid-19 and thrived
Covid-19 sent the worldwide comic industry into free-fall in March when its monopoly distributor, Diamond, shut down all operations. With no product to sell and high streets deserted, speciality comic… (more)
Cafeyn acquires Blendle to become the leading European newspaper and magazine streaming platform
Cafeyn, the European streaming platform founded in 2006, has acquired Blendle, the Netherlands' largest news platform, creating a combined offering of more than 2500 newspapers and magazines, serving 1.5 million active users across… (more)
What is TCF v2.0 and why should publishers care?
Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For publishers, ad tech vendors, and… (more)
Curated platform, Forum.eu, launches to bring Europeans together
This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers' own national languages. The aim is to foster a greater… (more)
How The Economist built a successful global reader acquisition channel by bringing its content to life
What started out as a brief tactical test with global brand experience agency Sense in the UK has now delivered over 150,000 subscriptions across eight countries. The Economist, the world-renowned… (more)
TIME launches new suite of offerings to help audiences navigate the pandemic’s challenges
TIME, one of the world’s most recognizable media brands, has launched a new suite of offerings aimed at helping audiences improve their lives, and navigate the widespread challenges of the… (more)
Digital subscriptions see steep rise: Exact Editions
Digital platform Exact Editions has seen a steep rise in digital subscriptions amongst its publisher partners since lockdown restrictions were introduced to combat the Covid-19 pandemic. Whilst the results are perhaps… (more)
Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers
Competitor media and magazine subscription services, Cafeyn and Readly, have started offering UK newspapers as part of their 'all you can consume' media offering. The move is significant because UK… (more)
Condé Nast announces plan to become carbon neutral by 2030
Condé Nast, the publisher of Vogue, New Yorker, GQ, Glamour, Vanity Fair, Wired, and others, has announced plans to become completely carbon neutral by 2030 as part of its long… (more)
IAB Europe’s post-third party cookie guide: What publishers need to know
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party cookie advertising ecosystem in 2022.… (more)
Merry Xmas! Happy 2020.
All the editorial team and writers here at What’s New in Publishing, as well as our owners Sovrn Holdings, Inc., would like to wish our readers a Merry Christmas and… (more)
Will Apple Acquire ‘All Or Parts Of’ Condé Nast?
Big tech is moving into content production and distribution if the latest rumours surrounding Apple are to be believed. In a somewhat sensationalist headline ahead of today's Apple earnings report… (more)
Publishers revisit micropayments to build revenue
Micropayments, once heralded as a potential lucrative revenue stream for independent publishers before falling out of favour, are starting to make a comeback. In the past several months, a number… (more)
Jessica Butcher of Blippar: My advice to publishing tech entrepreneurs
From four friends in a London pub to a business with 300 staff, 14 international offices and $100 million of VC investment, Blippar Co-Founder Jessica Butcher has a wealth of… (more)
New technologies: Tokabot – the future of engagement?
It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than ever to achieve. WNIP caught… (more)
The publisher data alliance: utopian dream or real possibility?
Does the rise of data sharing platforms bring the much debated concept of publishers pooling their data resources to combat the duopoly any closer, asks Paul Barnard at Sirdata? The… (more)
Google Chrome’s ad blocker comes under fire
Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It's not the same as AdBlock, which… (more)
