“The power of community”: How a small publisher hit 50,000 paying members through audience engagement
Founded in 2004, The Local provides news and essential information for foreign residents in nine European countries including France, Italy, Germany, Spain and Switzerland. Published solely in English, the title… (more)
Can Portugal’s Mensagem be a new hyperlocal publishing model?
Nestled in the epicenter of Chiado, the cultural and political heart of Lisbon, Portugal, lies an intriguing experiment in local news. For it is here, amongst the cafés of Portugal’s… (more)
“Each text message results in a handful of subscriptions”: NOLA.com acquires 19K+ subs by texting locals during Hurricane Ida
Georges Media Group is Louisiana’s largest media organization, delivering 24/7 news coverage through NOLA.com and The Times-Picayune newspaper which has been published in New Orleans since 1837. The media group… (more)
Subscriber acquisition: Why The Indy’s propensity model won ‘Best Use of Data’ at the AOP awards
The Independent, the online-only global news brand reaching 98M worldwide readers per month, won the AOP's 'Best Use of Data' award at last month's AOP Awards for its subscriber acquisition… (more)
How the SF Chronicle is keeping locals updated amid record wildfires
TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its audience, with interesting results. The… (more)
Quartz doubles down on newsletters: Here’s why
Has Quartz, the ‘global economy brand’, found a magic formula for its content? The publisher thinks so, and this month has launched four new newsletters that in its own words… (more)
Why Outside went ‘all in’ on subscription bundles
Outside magazine occupies a special place in publisher folklore. Indeed, it’s not often a magazine becomes the key element of a story itself, let alone spawn a handful of literary… (more)
Magazine publishers’ hidden treasure trove: Digital back issues
A recent press release that landed squarely on the newsdesk of What's New in Publishing confirmed what many magazine insiders already know - namely, magazine back issues are a fertile… (more)
How Marie Claire UK not only survived but thrived, using affiliate marketing
At a time of discontinued print runs, ad revenue declines, COVID lockdowns and sharp competition from social media platforms like Instagram and TikTok, how does a fashion and beauty brand… (more)
Lessons from lockdown: What publishers learned
The first lockdown to 'flatten the curve' of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in scope, publishers had virtually no… (more)
Can text message-based news work? Indiana’s The New Paper thinks so
Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either… (more)
How legendary weekly British comic, 2000 AD, survived Covid-19 and thrived
Covid-19 sent the worldwide comic industry into free-fall in March when its monopoly distributor, Diamond, shut down all operations. With no product to sell and high streets deserted, speciality comic… (more)
Cafeyn acquires Blendle to become the leading European newspaper and magazine streaming platform
Cafeyn, the European streaming platform founded in 2006, has acquired Blendle, the Netherlands' largest news platform, creating a combined offering of more than 2500 newspapers and magazines, serving 1.5 million active users across… (more)
What is TCF v2.0 and why should publishers care?
Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For publishers, ad tech vendors, and… (more)
Curated platform, Forum.eu, launches to bring Europeans together
This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers' own national languages. The aim is to foster a greater… (more)
How The Economist built a successful global reader acquisition channel by bringing its content to life
What started out as a brief tactical test with global brand experience agency Sense in the UK has now delivered over 150,000 subscriptions across eight countries. The Economist, the world-renowned… (more)
TIME launches new suite of offerings to help audiences navigate the pandemic’s challenges
TIME, one of the world’s most recognizable media brands, has launched a new suite of offerings aimed at helping audiences improve their lives, and navigate the widespread challenges of the… (more)
Digital subscriptions see steep rise: Exact Editions
Digital platform Exact Editions has seen a steep rise in digital subscriptions amongst its publisher partners since lockdown restrictions were introduced to combat the Covid-19 pandemic. Whilst the results are perhaps… (more)
Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers
Competitor media and magazine subscription services, Cafeyn and Readly, have started offering UK newspapers as part of their 'all you can consume' media offering. The move is significant because UK… (more)
Condé Nast announces plan to become carbon neutral by 2030
Condé Nast, the publisher of Vogue, New Yorker, GQ, Glamour, Vanity Fair, Wired, and others, has announced plans to become completely carbon neutral by 2030 as part of its long… (more)
