How dynamic paywalls help publishers connect potential subscribers with the right offer at the right time
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
How publishers can maximize ad revenues in Q4, despite global economic uncertainty: New report
Economic uncertainty and inflation have affected digital advertising demand. A new report shares how EPC and CPM rates stand in comparison to previous years, and suggests strategies for publishers to… (more)
“One of the biggest drivers of publisher growth”: How to ace A/B testing
A/B testing can yield valuable insights for publishers to improve their offerings incrementally. A new report guides them on how to effectively implement A/B testing in their organization. Publishers are… (more)
How digital platforms impact trust in news: Key findings from Reuters Institute
Trust in news on digital platforms is influenced by multiple factors including the nature of the platforms themselves, the demographic accessing them, as well as the general discourse. New Reuters… (more)
“You don’t want to put things that are commodity content behind a paywall”: How publishers are growing subscribers via free content
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
“Robots are part of the strategy to grow the business”: How publishers are using AI to build engagement and increase revenue
Highlights from the latest FIPP Innovation in Media 2022-23 World Report looking into how publishers across the globe are using artificial intelligence to expand coverage and build more engaging products.… (more)
Paywalls’ impact on SEO: How publishers can minimize risk and maximize value
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can minimize the impact of paywalls… (more)
By 2032, Gen Z will be the primary demographic for news publishers: How to engage them, starting today
Gen Z is projected to be news publishers’ largest future paying audience. A new INMA report examines their habits and provides tips to help publishers nurture this demographic into future… (more)
Is sports betting emerging as the new revenue and reader engagement opportunity for publishers?
A number of publishers are partnering with sports betting businesses. These relationships open up new revenue opportunities and also give them exposure to a fast-growing industry. Although a tricky area… (more)
“Content is king, but product is queen”: How publishers are engaging audiences in the era of personal news cycles
Publishers are serving readers with a wide range of digital formats or products. Product thinking is now important for successfully engaging readers. Here are highlights from FIPP’s latest Innovation in… (more)
“Catering to your most engaged readers is worth the investment”: How publishers are doubling down on engagement
TL;DR: Engagement metrics are considerably more valuable for publishers compared to page views and bounce rates. A new whitepaper by Poool looks into the most useful engagement metrics and also… (more)
“Making sure that we are reaching new audiences”: How publishers are innovating with audio
TL;DR: Audio is evolving rapidly. Going beyond podcasts, publishers are experimenting with audio articles, live/social audio, flash briefings, and so on. FIPP’s Innovation in Media report rounds up the exciting… (more)
82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking
Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company… (more)
Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”
Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites. “CPM seems to have returned to the… (more)
“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement
Key insights from WAN-IFRA's reader revenue bootcamp for Indian publishers India is a challenging market for growing reader revenues. It’s still at a nascent stage, and as much as 80%… (more)
“A brand new revenue stream”: How publishers are using automated reporting to fuel growth
Norwegian regional publisher Bergens Tidende is growing subscriptions with automated content. ”We achieve about 1,000 new subscriptions per year making the automated real estate content our most popular reader service,”… (more)
66% are implementing AI to drive personalization: Key publisher insights from WARC
65% of media owners rely on display advertising and 59% on video advertising, to monetize their audiences, according to the State of the Industry 2022: Modern Marketing in EMEA report… (more)
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
Newsletters are “the old medium that never quite went away, the publisher’s swiss army knife that keeps adding blades,” states the latest edition of FIPP’s annual Innovation in Media Report.… (more)
Up to 33% of subscribers are lost in the first 24 hours: How publishers can reduce churn
Counter-intuitive insights from Piano’s Subscription Performance Benchmark Report Think loyal users drive conversion? The data indicates a more nuanced reality. According to Piano’s latest Subscription Performance Benchmark Report, nearly 30%… (more)
