Publisher drives 400K subscriptions and 5M page views via Whatsapp: Publishing’s next frontier?
Messaging apps may well be the next frontier for news publishers. Reuters’ 2018 Digital News Report states, “WhatsApp and Instagram have taken off in Latin America and parts of Asia.… (more)
“Some stories deserve and need time”: Slow journalism as an antidote to the “cacophony of white noise”
“Slow journalism” is nothing new. It has been the bedrock of publishing, and has existed in the form of cover stories and features section of magazines and newspapers. The Economist,… (more)
Over 600% growth in video views: Inside Bloomberg’s Instagram strategy
Bloomberg’s Instagram account Bloomberg Business (@bloombergbusiness) achieved significant growth in audience and video views in 2018. It saw a 391% increase in followers and 617% rise in video views last… (more)
Readers consume content differently now, say neuroscientists: Here’s how publishers can benefit
A series of studies over the past year have found that news readers are increasingly looking for easy and quick ways to stay updated on what's happening around them. But… (more)
5 key steps to effective content marketing for publishers, from The Economist
The Economist has released a new white paper, “Cracking the Content Code” that offers insights to publishers and brands looking to maximize their content marketing ROI. The average consumer is… (more)
“Magazines are alive and well”: Publishers refresh their strategies for the print format
There is a lot of talk about print publications being in decline, but some publishers have been using their strengths to adapt their print publications to the current environment and… (more)
46% increase in subscriber conversions: Lessons from a French publisher
Reuters’ Journalism, Media and Technology Trends and Predictions 2019 survey has found that 52% of news executives intend to focus on subscriptions as their main source of revenue in 2019.… (more)
8 years of record profits: Hearst’s radical reinvention for the digital era
Web, mobile and video: Hearst magazines have posted notable growth across all of them according to the latest Magazine Media 360° Brand Audience Report by MPA – The Association of… (more)
35 million +: How an Indian publisher is building a massive loyal audience
Indian digital publisher Times Internet Limited (TIL) is building engagement by rewarding its users with redeemable points for engaging with its bouquet of websites. The idea is similar to popular… (more)
Forbes doubles monthly visitors with Bertie, an AI-driven CMS
Forbes’ new tools take content creation to an entirely new level. Recently we covered how artificial intelligence tools were transforming the way journalists worked, by mining mountains of data to… (more)
“Less is more”: Curation as a solution to news fatigue
A Pew Research from earlier this year found that almost seven-in-ten (68%) Americans have news fatigue. “If you feel like there is too much news and you can’t keep up,… (more)
“Shiny Things”: Is over-innovation hurting journalism?
A recent report by the Reuters Institute for the Study of Journalism at the University of Oxford has raised concern that journalism has become too preoccupied with technology-led innovation. And… (more)
