Bauer tests bundled titles as a path to app profitability
Digital magazine apps have had a hard time over the past decade. Promises of rich multimedia iPad editions fell flat as the mobile revolution took over, and magazine apps struggled… (more)
Why micropayments aren’t dead…yet
Far from being a failed experiment, we need to think bigger when it comes to micropayments. With the rise of subscriptions and paywalls comes the realisation that there’s a large… (more)
Platforms offer olive branches with subscription initiatives and news payments to tempt publishers back
After a rocky 2018, the big tech companies spent much of 2019 once again vying for publishers' attention. But with publisher trust at an all-time low, will new initiatives get… (more)
Meet HeadlinerFlix: a Netflix for podcasts hoping to solve discoverability problems
One of podcasting’s biggest challenges of the past decade has been discoverability. Finding new shows is challenging, and only the blockbuster hits seem to manage to scrape into Apple’s charts.… (more)
Linkedin Groups and Pages: what’s the difference for publishers?
See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand. For B2B publishers, a Linkedin… (more)
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’ according to an update released on the… (more)
Media M&A, reader revenues, data and advertising: What publishers can expect this year
2020 has now firmly landed, and as we gear up to go back to work, many of us will be wondering what this new year will bring the publishing industry.… (more)
First-party data has empowered publishers to experiment with personalisation and better advertising
Increased regulation may have been catastrophic for parts of the ad tech industry, but as the shake-out continues, publishers and reputable partners are seeing the benefits of better data management… (more)
“There’s no silver bullet, but there’s silver shrapnel”: New models for the news business
2019 has seen a great deal of innovation from publishers looking for sustainable business models and revenue streams which will support them as advertising continues to decline. What’s New in… (more)
As publishers return to apps, are audiences finally prepared to pay?
The past six weeks have seen a number of significant paid app launches, from The Atlantic to inews and The Guardian. Esther Kezia Thorpe looks at what’s behind this rush… (more)
What Facebook Pay could mean for the future of content payments
Facebook Pay has the opportunity to help overcome the hurdles micropayments have faced in the West to enable new lines of revenue for the industry. But can publishers ever trust… (more)
Women’s Health to launch ‘Going for Goal’ podcast after Project Body Love success
With the month-long Project Body Love podcast under their belts, the Women’s Health team are looking at how else they can harness audio, with plans to launch a weekly podcast… (more)
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you're not particularly au fait with publishing on Facebook, it's easy… (more)
Marie Claire launching ‘speed beauty’ salon brand extension
Women’s magazine Marie Claire UK is launching its third brand extension at the end of November: a hair and beauty salon aimed at women on the go. Marie Claire Jet… (more)
Closing the ad spend gap: Why magazines are a missed opportunity for advertisers
As digital advertising has matured, brands have abandoned magazine ads in favour of the more detailed metrics and hyper targeting that online can offer. Magazines have gone from taking 5%… (more)
A reinvigorated Tatler celebrates circulation success
British high society and culture magazine Tatler has undergone some dramatic changes over the past year, driven by changes in the leadership team. With the wealthiest readership of all Conde… (more)
Launching a podcast? How to decide on a topic
Choosing to start a podcast is an exciting step, but it's just one of the many decisions that needs to be made on the journey to podcasting success. Deciding what… (more)
Introducing the biggest women’s magazine launch in a decade
It’s not often we get to say it, but a new women’s print magazine hits newsstands today! Platinum magazine is the latest glossy on the market, with what has been… (more)
It’s time to rethink our definition of a magazine
As yet another print magazine shutters to focus on digital, we need to think again about how the magazine of the future will be defined. The term ‘magazine’ has been… (more)
Why should publishers start a podcast?
If you’re reading this article on What’s New in Publishing, it’s safe to assume that you’re a publisher with some level of interest in starting a podcast. Podcasts have been… (more)
