Finding sustainable post-pandemic business models for news: Reuters Institute’s Rasmus Nielsen
The events of this year have laid bare a very real issue with many news business models. Publishers have seen record-breaking levels of traffic and engagement with their content as… (more)
“It’s a more intimate way of consuming journalism:” Why The Correspondent launched an audio-only app
The Correspondent, famous for their 2018 ‘unbreak the news’ crowdfunding campaign, are branching out into audio to bring their journalism to members in new ways. A year after the English-language… (more)
How Future is growing its new gardening brand after a quick-fire launch
During lockdown, Future plc has been busy launching a number of brands following the completion of its acquisition of TI Media in April. We caught up with Jason Orme, Future’s… (more)
8 ways publishers are making money from podcasts
Despite having been around for years, podcasting is still a relatively new medium for many publishers. This in turn means that routes to sustainability in terms of revenue can seem… (more)
Apple News+ was deeply flawed from the start. Is there really a future for publishers on the platform?
Apple seemed to have a good thing going with its News product. It was clean, easy to navigate, and pulled content responsively into Apple’s templates, allowing articles to be read… (more)
From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy
The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and a dramatic reduction in advertising… (more)
Apple News+ to intercept publisher traffic, with iOS 14 update
One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating system, iOS 14 (which is… (more)
Is the COVID magazine subscription bump a short-term trend or a long-term bet?
For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased by 9% overall during the… (more)
Green-fingered publishers see growth in gardening and sustainability
Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating your own perfect outdoor space… (more)
How The Conversation is turning 100 million pageviews into trust in experts
Many publishers have enjoyed traffic spikes over the past few months, from news publishers covering the developing crisis to hobby and special interest sites providing entertainment and light relief during… (more)
How Hearst UK’s new product testing facility aims to enhance relationships with readers and partners
Hearst UK has unveiled The Hearst Institute, a state-of-the-art testing facility to enhance its product testing and accreditation capabilities across its brands. The 8,000 square foot site in Feltham, South… (more)
8 lessons from Hearst Live and New Scientist on running successful virtual events
As the impact of the pandemic continues to be felt around the world, it is clear that events - a staple of many publisher’s strategies - will continue to be… (more)
What we learned about changing podcast consumption, from the Digital News Report 2020
The Reuters Institute’s annual Digital News Report has become a hotly anticipated release over the past few years, and more so than ever this year as the industry grapples with… (more)
Growth, not survival, is the priority for media entrepreneurs
A survey from media consulting firm Collingwood Advisory of media owners has suggested that for many, growth, rather than just survival, remains a priority during the crisis. The ‘Growth Amid… (more)
Pandemics, protests and politics: How The Week Junior tackles tough topics with its readers
Keeping up with the news is challenging for us adults at the best of times, and more so now than ever. More than 1 in 5 British people now actively… (more)
The Guardian rolls out global tests of its registration wall
News publisher the Guardian has ramped up tests of its registration wall to its global audience, with growing numbers of readers having reported spotting it over the past few weeks.… (more)
Inside the making of the coronavirus trajectory charts on the Financial Times’s “most viewed page ever”
If you’ve been following the coronavirus crisis online, it’s likely you’ll have come across the Financial Times’s coronavirus trajectory trackers. The publisher has had its data journalism team working on… (more)
The top 15 publishing and media podcasts
Podcasts are an increasingly popular way to relax, learn new skills or keep up with the news, but they can also be a brilliant way of staying up to date… (more)
“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing
As the competition for reader revenue hots up, the ability to not only establish the triggers that drive people to pay, but to use them effectively will be of paramount… (more)
“This is the podcast we never wanted to have to make”: How 3 publishers pivoted to coronavirus podcasts
It appears that even a global pandemic cannot stop the growth of podcasts. Despite the loss of commuting time, some podcasts are seeing audience numbers continue to climb as people… (more)
