How QR codes are helping reinvent print magazines in South Africa
While there are a growing number of publishers dipping into ecommerce online, print magazines have largely remained static in their approach to shopping. But one…
Inside the Economist’s data-driven paywall evolution
The Economist are known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. Their paywall is well…
Is the Netflix-NME partnership the future of ‘special issues’?
NME’s surprise return to print, helped by a cheque from Netflix, is a demonstration of just how well it has managed to sustain its online…
If we want publications like The Pool to survive, we have to be prepared to pay
…But we also have to have the opportunity. The Pool had everything a digital media outlet could possibly want: a clearly-defined mission, a brilliant site…
Publishers have finally fallen out of love with platforms, but it has been a hard lesson to learn
In a year dominated by headline-grabbing failures from Facebook, many news and magazine brands have learned the hard way that third-party platforms ultimately only have…
The top platform moments of 2018
2018 saw some world-changing events across social media and technology platforms. Here is a round-up of some of the key moments which affected the publishing…
8 key statistics from the Media Moments 2018 report
Recently, What’s New in Publishing released their first annual report, written by the team at Media Voices and sponsored by Sovrn. It’s been a pivotal…
Why micropayments aren’t dead…yet
Far from being a failed experiment, Esther Kezia Thorpe argues that we need to think bigger when it comes to micropayments. With the rise of…
Facebook Groups and Pages: What’s the difference?
The difference between Facebook pages and groups is profound explains WNIP’s Deputy Editor, Esther Kezia Thorpe, not just in terms of reach but also engagement.…
Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…