Publishers: We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard the actual number as if… (more)
The best podcast editing software: Top 5 picks for publishers
With nearly six years of weekly podcasts under our belts, we know the importance of choosing podcast editing software that will fit around your workflow. Whether you’re an experienced audio… (more)
How 4 publishers are balancing paywalls and advertising
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions… (more)
Why tone of voice is vital to Morning Brew’s newsletter success
Recently, the publishers seeing notable success with newsletters are those who have started to carve out their own unique tone of voice Many publishers have historically kept email newsletters strictly… (more)
Growing for good: How a news start-up gained 16k+ newsletter subscribers in four days
…and made the world a better place along the way. When it comes to newsletter growth strategies, we thought we’d seen it all. From Morning Brew’s founders going to clubs and… (more)
How 4 publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through to ensure the product resonates with listeners. But if… (more)
With storm clouds on the horizon, what’s next for subscriptions?
Of all the trends publishers have pivoted to over the years, subscriptions was one of the more sensible. Relying on the support of those you serve puts pressure on content… (more)
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up… (more)
The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes
Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively to supporting publishers in their podcasting journeys. Co-founder Esther Kezia Thorpe explains why they set… (more)
4 tips to supercharge audience growth, from Rolling Stone
Publisher insights from Rolling Stone UK’s Digital Director As the fight for attention online intensifies, attracting and retaining audiences has become something that publishers are finding increasingly challenging. For Charlotte… (more)
Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens
“It just felt like podcasting was made for history,” HistoryExtra’s Dr David Musgrove told us. As the podcast celebrates its 15th birthday, it has also just broken another significant milestone:… (more)
4 things we learned about email newsletters from the Digital News Report 2022
For the first time, the Digital News Report 2022 has a whole chapter dedicated to email news, focused on its contribution to engagement and monetisation This year’s hotly-anticipated Digital News Report… (more)
“We’ve debunked the myth that younger people aren’t prepared to pay for news content”: How Tortoise is using podcast subscriptions to attract new audiences
Tortoise has been slow to podcasts but quick to subscriber-only audio. The publisher, whose motto is “Slow down - Wise Up”, launched its first podcast at the end of 2019,… (more)
What I’ve learned from listening to 150+ publisher podcasts
Christmas is almost certainly a distant memory by now. Whether it was the smell of mince pies and mulled wine or masks and hand sanitizer which stood out, the season… (more)
The subscriptions roundabout: Quartz drops paywall while Guardian tests app payments
This week has brought two big changes in the reader revenue space. Quartz is removing its paywall entirely and is refocusing its membership offering on premium emails. On the other… (more)
How four start-ups are figuring out the business of local news
There’s hope yet for local news. After a decade of decline, with legacy organisations dwindling in size, influence and revenue, small news outlets are popping up everywhere attempting to build… (more)
From EiC to CEO: Leadership lessons from FastCo’s Stephanie Mehta
For many journalists, their natural career progression will see them rise through the ranks to the roles of Editor or Editor in Chief. Editorial leadership comes with its own unique… (more)
Do publishers need an exit strategy from social media?
One lesson the last decade has taught us is that publishers need to take a longer-term view of their relationship with the platforms; one that will outlive the next algorithm… (more)
“We built a playbook from day one”: Hyper-local publisher hits 1 million newsletter subscribers
After expanding to an extra 16 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week reaching one million newsletter subscribers. They are also… (more)
How The Atlantic’s new newsletter seeks to bridge the gap between puzzle player and subscriber
Puzzles as a habit-building tool have been thrust back into the spotlight following the New York Times’ acquisition of viral game Wordle. The power of word games and crosswords to… (more)
