Esther Kezia Thorpe, Author at What’s New in Publishing

Esther Kezia Thorpe

Facebook Groups and Pages: What’s the difference?

The difference between Facebook pages and groups is profound explains WNIP’s Deputy Editor, Esther Kezia Thorpe, not just in terms of reach but also engagement.…

Key lessons from The Pool on getting to know your audience

On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…

How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim …
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There …
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by 2019, according to eMarketer – for many publishers, it’s a significant and growing source of revenue. Increasingly, however, we’re seeing more and more questions being asked about the efficiencies of …