Meta divorces publishers, Twitter in chaos: The year in platforms
Meta finalises its divorce from publishers as other platforms battle chaotic management With Meta going all-in on the metaverse, Instagram relentlessly cloning TikTok and Twitter in chaos, the days of… (more)
Hope again for local news: Innovative start-ups find their feet
After decades of decline, local news had been written off as a casualty of the digital age. But creator-led innovations in digital publishing tools and technology have made it easier… (more)
Publishers: What resources do you need to start a podcast?
In this extract from our Publisher's Guide to Podcasting report, we consider which resources are needed for publishers to get a podcast off the ground. Although podcasting is one of… (more)
How Reuters News Agency uses data to build trust in its reporting
This year has seen trust in the news fall to a historic low. In the US, it signals a deepening polarisation as political rhetoric spills into real-life consequences. But the impact… (more)
The 3 benefits of consolidating tech setups for publishers
Every company is familiar with the problem of technology sprawl. It is very natural for people to find tech solutions to business problems that involve installing yet another piece of… (more)
How BRICKS magazine’s learning platform drives its membership strategy
BRICKS is a London-based independent print publication and online platform exploring social-political issues within fashion, music, arts and culture. The team - led by queer and working-class creators - are… (more)
Publishers: We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard the actual number as if… (more)
The best podcast editing software: Top 5 picks for publishers
With nearly six years of weekly podcasts under our belts, we know the importance of choosing podcast editing software that will fit around your workflow. Whether you’re an experienced audio… (more)
How 4 publishers are balancing paywalls and advertising
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions… (more)
Why tone of voice is vital to Morning Brew’s newsletter success
Recently, the publishers seeing notable success with newsletters are those who have started to carve out their own unique tone of voice Many publishers have historically kept email newsletters strictly… (more)
Growing for good: How a news start-up gained 16k+ newsletter subscribers in four days
…and made the world a better place along the way. When it comes to newsletter growth strategies, we thought we’d seen it all. From Morning Brew’s founders going to clubs and… (more)
How 4 publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through to ensure the product resonates with listeners. But if… (more)
With storm clouds on the horizon, what’s next for subscriptions?
Of all the trends publishers have pivoted to over the years, subscriptions was one of the more sensible. Relying on the support of those you serve puts pressure on content… (more)
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up… (more)
The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes
Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively to supporting publishers in their podcasting journeys. Co-founder Esther Kezia Thorpe explains why they set… (more)
4 tips to supercharge audience growth, from Rolling Stone
Publisher insights from Rolling Stone UK’s Digital Director As the fight for attention online intensifies, attracting and retaining audiences has become something that publishers are finding increasingly challenging. For Charlotte… (more)
Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens
“It just felt like podcasting was made for history,” HistoryExtra’s Dr David Musgrove told us. As the podcast celebrates its 15th birthday, it has also just broken another significant milestone:… (more)
4 things we learned about email newsletters from the Digital News Report 2022
For the first time, the Digital News Report 2022 has a whole chapter dedicated to email news, focused on its contribution to engagement and monetisation This year’s hotly-anticipated Digital News Report… (more)
“We’ve debunked the myth that younger people aren’t prepared to pay for news content”: How Tortoise is using podcast subscriptions to attract new audiences
Tortoise has been slow to podcasts but quick to subscriber-only audio. The publisher, whose motto is “Slow down - Wise Up”, launched its first podcast at the end of 2019,… (more)
What I’ve learned from listening to 150+ publisher podcasts
Christmas is almost certainly a distant memory by now. Whether it was the smell of mince pies and mulled wine or masks and hand sanitizer which stood out, the season… (more)
