6 reasons why regional publishers should block international website traffic
The increasing international web of convoluted privacy laws as well as the levels of junk traffic and cyber problems from specific geographic regions make geo-locking a website a strong consideration for… (more)
Your email newsletter open rates haven’t really gone up: This is what’s happening
Apple’s MPP (Mail Privacy Protection) is what's causing the drastic increase in open rates I just saw this chart from Omeda’s latest email engagement report. Unique open rates have nearly doubled… (more)
How to move to digital-first publishing to stay competitive
Podcast for Publishers Despite wanting to be digital-first, most publishers are still stuck in a print-first publishing model. Our editorial calendars and workflows revolve around print production cycles. We may… (more)
Want to grow magazine revenue? Get rid of the frequency rate card
Podcast for Publishers Why do some publishers still sell advertising the old way with print-frequency rate card discounts? As modern media companies, we sell print, web, email, events, data and… (more)
How to set up Google Publisher Center, News and Discover: Podcast for Publishers
Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up Publisher Center properly for your publication If you’re a magazine… (more)
Be careful with your publication’s RSS feed: Podcast for Publishers
RSS feeds are still important for publishers, but if you don't manage them well, you can hurt your site's traffic and revenue Believe it or not, RSS feeds are still… (more)
Building a digital media powerhouse: Podcast for Publishers
Welcome to the first High Value Publishing Q&A session The goal of these weekly sessions is to help magazine publishers and media companies grow their audiences, drive revenue, and improve… (more)
How publishers need to adapt to Apple iOS 15 email privacy changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when… (more)
Publishers shouldn’t freak out about iOS 14 impacts on Facebook ads
I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any… (more)
