AI is the new printing press. Here’s what that means for online publishers
Ever wonder why web pages look the way they do? To answer that question, we need to look to the past—1440 A.D., to be exact. When Gutenberg created the printing… (more)
Publishers, Facebook isn’t really your problem
Is Facebook a friend or foe? Publishers, agencies and vendors spend a lot of time debating the point. We’re acutely anxious about the long term effects of an all-in Facebook… (more)
Threats and opportunities for news publishers in 2019
Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next year. This year’s report is full of… (more)
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. Those facing these challenges are looking to offset losses by broadening their revenue diversification through… (more)
A new hybrid revenue model for publishers (OTT)
New times call for new hybrids. In the fragmented, highly competitive, and fast-paced world of content, publishers cannot rely on a single source for anything. Social media and network monetization… (more)
6 Lessons for publishers in early 2019
As we begin the new year in earnest, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue “With reader… (more)
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their… (more)
Publishers’ guide to personalized and contextual ads
As online advertising has shifted predominantly to programmatic channels, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, user privacy… (more)
Content amplification: A guide for publishers
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement of harsh, unrelenting judgement. To amplify or not to amplify? That… (more)
Digital strategy 2019: key tips & case studies from 5 leading news publishers
As publishers finalise their 2019 strategy, we have best practices from leading news publishers in Europe, the US, and Africa summarised in five case studies. See how The New York Times, De Telegraaf, Ouest-France, The… (more)
Observations and innovations from a year on the road in American newsrooms
As I enjoy holiday cheer and gather with friends and family, a piece of my heart is still out on the open road. My mind wanders back twelve months to… (more)
