Mobile apps are making a comeback and publishers better be ready
The mobile app ecosystem will turn 11 years old this summer, and it has evolved into one of the largest industries globally with forecasted revenues of almost $190 billion. There are… (more)
Understanding what people pay attention to: Using Wikidata and sentiment analysis for deeper insights
At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors. In the… (more)
Attention is abundant, but you have to earn it
Advertisers used to take our attention for granted — because they could. For every hour of television we watched, networks force-fed us 17 minutes of commercials. Radio jingles were a… (more)
Should publishers be investing in news content for smart speakers today?
In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often… (more)
Flamingo’s Cultural Trends Survey – The Frame – What publishers need to know
Strategic insight consultancy Flamingo’s Futures team has created The Frame, a quarterly cultural trends report, to help clients navigate the constantly-shifting cultural landscape. The Frame explores and explains trends with… (more)
Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook taking an ever-greater portion of… (more)
DCN: Publishers have their mojo back
I’m calling it. 2019 is the year publishers get their mojo back. While there’s still work to be done – and the rewards for many are further down the road – the… (more)
What we learned about successful products at the International Journalism Festival
If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference… (more)
“Only two minutes into the revolution”: Conversations the news media industry needs to be having
If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festivalwas held in Perugia this past week. Over five days, this free conference discussed… (more)
Delayed Gratification co-founder Rob Orchard on the mission of ‘slow journalism’
In this week’s episode of Media Voices, Rob Orchard – the co-founder and editor of the original slow journalism magazine Delayed Gratification – takes us through the mission of the… (more)
How to microsegment your readers to drive subscriptions
There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business. When it comes to data… (more)
Media tech bosses talk innovation, disruption, and delivering great experiences
Media businesses today juggle a lot of C-suite acronyms. When it comes to tech-related execs, there are established staples like the chief information officer (CIO) and chief technology officer (CTO).… (more)
What You Missed at WAN IFRA’S Digital Subscription Summit
Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time… (more)
Readly MD Ranj Begley on what makes a magazine app a success
In this week’s episode of Media Voices, Readly MD Ranj Begley takes us through how the magazine app approaches its publisher partnerships, how reader data informs everything from cover choice… (more)
Opinion: Zombies, vampires and the destructive power of native advertising
I read this recent post about the future of native advertising with interest. Mainly because it seemed to willfully ignore what publishers and their audiences really want. It says: “Native… (more)
Taking a bite out of Apple News+
Last week, Apple announced a new suite of services including Apple News+ and Apple TV+, subscription services for news and video content respectively. It’s an interesting move for Apple, which… (more)
Do the basics well or no one’s going to care: This and other insights from Berlin publishers
We asked the Berlin publishing community for their best practices with regards to audience development and revenue streams. On 27 February 2019, Bibblio hosted the fourth edition of the 'Future of… (more)
Newspapers react with scepticism to Apple News+ launch
Apple’s announcement about the launch of “Apple News+” has sparked lots of discussions, both among customers and the publisher community. We’re sharing some of those insights, but first, a quick… (more)
An Unpopular List of Marketing Trends for 2019
This morning, after celebrating Geraldine’s James Beard Writing nomination, I foolishly Google’d “marketing trends 2019“. I’m working on some presentations, and was hoping to tie back… blah blah blah… doesn’t matter.… (more)
Spotify VP of EMEA Marco Bertozzi on Spotify’s evolving ad business
This week’s guest is Marco Bertozzi, who is the Vice President of EMEA Sales & Multi-Market Global Sales at Spotify. He talks to us about how Spotify’s ad business has… (more)
