We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then… (more)
How to win in the fight against ad-blockers
Advertising is an enormous industry. Every day, companies of all sizes and from all corners of the world spend billions of dollars to promote their brands, services, and products through… (more)
How a publisher used organic search to boost on-site recirculation by 300%
Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes,… (more)
5 biggest native advertising challenges, and how to overcome them
For respected publishers, native ads (also known as sponsored content) are a true goldmine. According to last year’s FIPP report, more than a couple of organizations out there have generated large… (more)
What the British Airways fine can teach publishers about online security
Opinion British Airways’ (BA) £183 million fine signals more than a definite end to the GDPR grace period; it illustrates the high price companies could now pay for poor data… (more)
Facebook and Google: The echo chamber effect
Echo Chamber: a room with sound-reflecting walls used for producing hollow or echoing sound effects —often used figuratively. Most of the time, echo chambers are amazing, secret shared spaces, acoustic marvels.… (more)
PSFK’s Piers Fawkes: Our B2B publication works due to relentless iteration
PSFK founder, president & editor-in-chief Piers Fawkes unveils how his B2B company helps brands and retailers build tomorrow's customer experiences. Bibblio CEO Mads Holmen had a chat with Piers about being service-minded… (more)
First impressions count. How publishers can create a truly satisfying user experience
It’s no secret that a great user experience is the key to attracting and retaining customers. There are plenty of articles out there highlighting the obvious UX design must-haves: “offer… (more)
The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly… (more)
Where the world of content is heading: London event highlights
We were invited to 'PACE: The Future of Content', an event hosted by Pragmatic, with a particular focus on content-driven businesses, publishers and brands that publish. On 27 June 2019, I… (more)
The Guardian’s Chief Revenue Officer Hamish Nicklin on sustainable journalism and fair advertising
On this week’s episode of Media Voices, the Guardian’s Chief Revenue Officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and contributions, the reestablishment of ‘premium’… (more)
88% of young adults consume news regularly, but they are losing faith
The good news is that young people continue to read the news. The bad news is that they are losing faith in it. A report released by the John S. and James… (more)
How publishers can grow ad revenue with the help of right metrics
Our goal is to help publishers understand which metrics to look at in order to get the maximum value out of their chosen publishing model (and ensure stable growth for… (more)
How to make money as a publisher: NYC execs talk monetization
We invited the NYC publishing community to share insights on monetization strategies in the industry. On June 19, Bibblio hosted the fifth edition of the 'Future of Media & Publishing'… (more)
Converting news readers into paying subscribers: A primer for publishers
With 52% of publishers focusing on subscriptions as their main revenue source this year, the need to better convert subscribers is continuing to grow. This week we’ve gathered the top… (more)
Data transparency labels for digital ads: Implications for publishers and advertisers
Not too long ago — about 10 years — a CMO client of mine explained with surprising candor how his job was evolving. “Up until a couple of years ago,… (more)
“Loyal and engaged” edition readers are more valuable for publishers
At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged… (more)
How to increase revenue without compromising reader loyalty: Doing native for mobile-first readers
Fun fact: there are currently over 8.98 billion mobile connections worldwide, surpassing the total number of people in the world by more than a billion. Mobile devices have become the fastest… (more)
BOXROX: Our readership grows 100-250% annually, here’s how
BOXROX is the most widely read digital magazine about CrossFit and functional fitness worldwide. With 1,300,000 monthly readers from more than 180 countries, it connects the worldwide fitness community. BOXROX Editor-in-Chief Robbie… (more)
Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers
How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a lot, right? But, have you ever… (more)
