“Interactive real-time news feed curated by the best in the world”: Why journalists love Twitter
Shhh! Listen! Did you hear that? If you close your eyes and concentrate you may well hear the whoosh of tiny blue birds. Each second 6,000 tweets get chirped into the ether (though, admittedly,… (more)
How publishers are innovating with podcasts
Publishers are in a unique position to take advantage of the rise in podcasting thanks to their storytelling expertise and ready-made audiences. With listener numbers growing and discoverability improving, there… (more)
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering through the flow of traffic… (more)
Alongside content, experiential is a huge opportunity: Fatherly’s Mike Rothman
Fatherly, the digital media brand for male parenting, is a popular lifestyle platform that provides news, expert advice, product recommendations and hard-won insights into a challenging, but profoundly rewarding stage… (more)
The essential guide to video content marketing (with limited resources)
You need a high quality video content strategy if you plan on standing out. Video content marketing is more than just the norm these days; it has become essential to… (more)
The perils of whiplash journalism: Lessons from the Amazon
In chasing the news, there’s always the danger of missing the story, and the recent Amazon rainforest fires prove an unwelcome reminder that it’s all too easily done. The sudden… (more)
The news publishers’ guide to engaging audiences on social media
Social media plays a crucial role for most publishers, and they are pretty vocal when it comes to discussing the importance of social media in storytelling and engaging their audiences.… (more)
Hostwriter’s Tina Lee on bringing together diverse voices for Unbias the News
This week, Tina Lee, Head of the Ambassador Program for Hostwriter, talks to us about Unbias the News; a new book she’s the editor-in-chief of. She explains how the book brings… (more)
BoSacks speaks out on newspaper’s last headline: “Hope you enjoy your stinkin’ phones”
The story below is about the final edition of the free newspaper, The Washington Post Express. On its cover was this headline: "Hope you enjoy your stinkin' phones". https://twitter.com/serenaegolden/status/1172114335616917505 It… (more)
The evolution of yellow journalism (and why it matters)
Let’s talk about human nature for a moment. In November 1849, a well known English writer and social critic wrote a letter to the British daily newspaper The Times after he was… (more)
Publishing myths: 10 misconceptions to be cautious of
We’re at a point in publishing where so much has happened, and so much is happening that we’re in danger of being both in a blur and completely glued to the spot.… (more)
Solutions Journalism: Highlights from Trusting News’ work in the U.S.
Founded in 2016, Trusting News is a project of the Reynolds Journalism Institute (RJI) in Missouri and the American Press Institute (API). Set up by Joy Mayer following a 20-year… (more)
“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech
Over the last few years, the advertising and publishing industries have been on a crusade to reinvent ad tech, spurred by everything from breaks in the value chain, changing publisher… (more)
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode.… (more)
On starting a reading revolution, by Big Issue founder Lord Bird
This week, Big Issue founder Lord John Bird talks to us about his new magazine venture Chapter Catcher, its mission to spark a reading revolution, and how it was inspired… (more)
The (digital) morning news routine: Evolution of mobile news aggregators
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and… (more)
Fake or not? Decoding the authenticity of online news
If you are in any doubt about what a disruptive force fake news has become, consider this: for the past three years, different dictionaries have chosen terms related to fake… (more)
Why building online communities could be the solution journalism needs
Membership is the heart of any digital economy. Or to be more precise, it is a pacemaker: a potential lifesaver for an industry looking a bit under the weather. The… (more)
Creating a global festival for magazine lovers: PPA Scotland’s Laura Kelly Dunlop
This week, PPA Scotland business manager Laura Dunlop shares her excitement for this year’s Magfest conference and the launch of the first Edinburgh International Magazine Festival. She also explains why magazines absolutely still… (more)
Start with making the best product imaginable: Finimize’s Carl Hazeley
In this edition, Finimize's VP of Content Carl Hazeley unveils how their B2C publication is empowering users to become their own financial advisor. London-based Finimize provides the information and tools needed… (more)
