Audience Engagement Digital Innovation Digital Publishing
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Android’s Instant Apps gain real traction – for everyday people

There are a host of well-documented issues around publishing and media companies launching apps, with discoverability being one of the biggest challenges.

Google are looking to smooth the app download experience, and have begun to roll out limited tests of their new ‘Instant Apps’ project with apps from Buzzfeed and Periscope, among others.

The announcement about Instant Apps, made at Google’s I/O Developer Conference last May generated interest among dedicated fans and technology journalists, but the publishing and media world failed to take much notice.

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