The end of 2022 turned out to be a productive period for the Independent Publishers Alliance. This allowed us to jump out of the blocks for 2023. Board members Julia Barrass, Chris Dicker and Craig Kirkcaldy ensuring that we didn’t see our traditional, relaxed beginning of the year.
Armed with our growing list of member benefits we held an online ‘Town Hall’ for our members on Weds 11th Jan. Co-founder Alex Newberry was able to take our publishers through the commitments and aims of The Alliance for 2023.
So without further ado…
Events
We will continue to hold four face to face events through 2023. Sadly for some, gladly for others we announced that we will be leaving our home over the last 2 years, saying goodbye toThe Crown and Two Chairmen. Attendances have grown as has the level of chatter and its generally agreed that a larger and more suitable venue be employed. Therefore, we will be holding our events at The Union Club on Greek Street, London W1. Polished, but not too much so!
The first event on Thursday 30th March starting at 2.00pm will be addressing First Party Data. The survey sent out at the end of last year saw a strong majority of members requesting that this area be focused upon. From ‘what is first party data?’, collection, processing, privacy and tips and tricks, we will be inviting expert speakers to leave you with help and ideas relevant to the Independent publisher.
We’ll be opening up sign ups for this event shortly and, members, please keep your eyes open for the newsletter and Slack group for more information.
Roundtables
We’re going to trial some in-person roundtables in 2023, with two scheduled for this year.
Members will be invited to learn more from TikTok (get us!) on their platform and how, we as publishers, can benefit from this. Secondly a licensing masterclass from experts in the field.
More details to come.
Representation
We have made gains in 2022 and begun to start dialogue with both the platforms and legislators. The aim is to lobby and push for Independent Publishers interests. The board have already started dialogue with both Google and TikTok, and we are also establishing a partnership with the charity Public Interest News Foundation (a lobby on behalf of Independent Publishers).
Indyads
We will be in contact in the coming weeks/months to sign publishers up to the Indyads PMP. In total our members deliver nearly 7bn ad impressions every month! These are brand safe, highly engaged audiences and we deserve a seat at the media buyers table. The Indyads PMP will enable agencies a buying point and in turn increased ad revenue.
We’re delighted to welcome Ellie Edwards-Scott and Lisa Menaldo from the Advisory Collective. Super connected and experienced. They’re super excited to take the Indyads offering to market.
Discounting
Craig and Chris have secured members some fantastic group discounts on a whole range of products and services that we hope will benefit our members across their businesses. If you are interested in what is available from Dell, LG, Vitality Insurance, Perkbox and Commercial Law get in touch and we can point you in the right direction with the relevant discount codes.
Consulting
The whole board are available to help and offer advice to members. Check us out on ‘The Board’ page on this site, if we don’t know, we will know someone who does.
We look forward to seeing you all in 2023.
Up the Alliance!
