What’s New in Publishing | Digital Publishing News

We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the giant beaches, and Amazon having a compound, and not conclude that technology is driving the media industry and not vice versa.Brian Morrissey, The Rebooting, speaking to Media Voices podcast at Cannes Here…

The total market for digital subscriptions will grow to $1.5T by 2025 from the current $650B, according to a report from subscription management solutions provider Lineup. The report predicts that subscriptions will have staying power post-pandemic. And while subscriber commitment issues will persist, subscriptions will continue to grow beyond the media model. “Chugging along at a healthy post-pandemic rate” This is echoed in FIPP’s Global Digital Subscription Snapshot Q2 2022. “When we look at the latest set of data,” writes James Hewes, President and CEO, FIPP, “the real headline takeaway is that publishers seem to be chugging along at a…

“It just felt like podcasting was made for history,” HistoryExtra’s Dr David Musgrove told us.…

4 days ago

7 mins read

Day Four of Cannes LIONS saw the theme of ‘sustainability’ take center stage and, probably…

7 days ago

4 mins read

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
Read more
Media Moments 2021
The key moments that have changed the media landscape during a transformative year
Read more
50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
Read more
Paywalls for Publishers
A guide to the latest paywall innovations and strategies
Read more
Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
Read more
6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
Read more
How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more

Developing a failsafe advertising strategy with CRM
The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media owners are battling for share of voice and sight. Long gone are the days of selling column inches, today’s publishers must offer multi-channel advertising models comprising everything from roundtables, events …
Media, commerce, and marketing are one industry: Publishers need to support it
The first week in May is the Met Gala, a fashion event that generates $543 million in media impact value — an estimate that is higher than the Super Bowl. Vogue is a major player, creating a livestream of the stars walking the red carpet to the event that generated 16.5 million views last year, …
Why AI is the secret sauce for publishers’ cookieless environments
As we steer toward a rapidly approaching post-cookie world, one thing we hear again and again is: this will be great for publishers. Savvy publishers will see this as an opportunity to monetize their first-party and contextual data. Inevitably, there will be both advantages and challenges to this approach. Publishers are going to have to …

Cannes LIONS 2022: Five takeaways for publishers

Cannes LIONS 2022: Five takeaways for publishers

How to continue growing subscribers post-pandemic: Publisher strategies

How to continue growing subscribers post-pandemic: Publisher strategies

Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens

“Sustainability is paramount, or get left behind”: Cannes LIONS, Day 4 round-up

“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse

INMA Global Media Awards: Recognising AI, ePaper and Gen Z focused initiatives

How Mail+ grew subscribers 300% in two years: The Media Roundup

Developing a failsafe advertising strategy with CRM

Cannes LIONS 2022: Five takeaways for publishers

Publishers: 5 essentials to consider when choosing to build or buy

Media, commerce, and marketing are one industry: Publishers need to support it

Confidence falling for post-cookie readiness: AdOps and RevOps survey

How to continue growing subscribers post-pandemic: Publisher strategies

Digital News Report 2022: Publisher challenges, and solutions

Axios Local tops 1 million email subscribers: The Media Roundup

Publishers: The opportunities are in the niches

Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens

Burning questions the 2022 Digital News Report answered, and a few it created

The increasing value of standalone newsletters

Tips to improve the online reading experience: The Media Roundup

“Sustainability is paramount, or get left behind”: Cannes LIONS, Day 4 round-up

Reuters Digital Report 2022: Key publisher insights

Have newspapers forever lost young audiences? — The Media Roundup

Publishing industry gathers to celebrate achievements at the 42nd PPA Awards 2022