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March 24, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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“A traffic cannon to amplify publishers’ content”: Why Mozilla’s Pocket is a serious weapon in any publisher’s armoury access_time 10 hours ago
Digital Publishing Reader Revenue
3 mins read
Subscription fatigue: Why everybody loses (I) access_time 10 hours ago
Digital Publishing Reader Revenue
5 mins read
Why every magazine should embrace paid newsletters: Insights from Substack access_time 11 hours ago
Audience Engagement Digital Publishing
5 mins read
Being human: A rare but significant personal touch from The Economist access_time 12 hours ago
Top Stories
Audience EngagementDigital PublishingTop Stories
4 mins read

“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

access_time4 days ago
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

by Jez Walters access_time4 days ago

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Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time4 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time4 days ago

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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows…

1 week ago
2 mins read
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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

1 week ago
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Featured Articles

“A traffic cannon to amplify publishers’ content”: Why Mozilla’s Pocket is a serious weapon in any publisher’s armoury
by Jez Walters 10 hours ago
4 mins read
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Awarded by Google as one of the “Best apps of 2022″, the read-it-later app Pocket has enormous reach because of its presence on the Firefox…
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Subscription fatigue: Why everybody loses (I)
by Contributor 10 hours ago
3 mins read
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This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
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Why every magazine should embrace paid newsletters: Insights from Substack
by Chris Sutcliffe 11 hours ago
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Substack UK Head of Writer Partnerships Farrah Storr on why media businesses should focus on paid newsletters This week we hear from Substack UK’s Head…
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Being human: A rare but significant personal touch from The Economist
by Contributor 12 hours ago
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How a personal approach to delivering and introducing content can make a positive difference to user experience, leading to greater engagement and, hopefully, higher subscription…
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6AM City’s tech stack, audience strategy and unit economics: A deep dive
by Contributor 1 day ago
11 mins read
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I love delving into the mechanics of newsletters. There are so many moving parts to get right in editorial, engagement, growth, advertising, memberships. This case…
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Publishers: New report benchmarks social media reach
by Peter Houston 1 day ago
3 mins read
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There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but…
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As subscription revenues grow, editorial want their share: The Media Roundup
by Media Voices 1 day ago
2 mins read
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Today’s roundup is brought to you by Peter  As subscription revenues grow, editorial want their share It used to be pretty difficult to put any direct…
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Should we regulate social media platforms based on where they call home?
by Contributor 1 day ago
4 mins read
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The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not…
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The attention economy: Why news publishers are losing
by Contributor 2 days ago
3 mins read
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This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
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5 simple hacks for publishers to increase paywall conversion rates
by The Audiencers 2 days ago
6 mins read
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Thanks to our work with publishers from around the world, we’ve uncovered so many little tricks that, despite being simple to implement, will significantly increase…
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Why more publishers need to be testing FLEDGE
by Contributor 3 days ago
4 mins read
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In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are…
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How can the local news sector hang onto its young stars? — The Media Roundup
by Media Voices 3 days ago
2 mins read
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Today’s roundup is brought to you by Chris  How can the local news sector hang onto its young stars? On this week’s episode of the podcast…
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities
by Jez Walters 4 days ago
4 mins read
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Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key…
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How SEO automation can save publishers time and money
by Peter Houston 4 days ago
3 mins read
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SEO automation can save resources that could be better spent improving overall publishing strategies SEO can be a repetitive business, with the same tasks coming…
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Media companies have not reached their subscriptions peak: The Media Roundup
by Media Voices 4 days ago
2 mins read
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Today’s roundup is brought to you by Esther  Platforms don’t owe publishers a living. But they do owe them compensation. Here’s why There’s been a great…
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Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
by Contributor 4 days ago
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An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web…
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Publishers: 4 strategies to optimise paywall conversion
by Esther Kezia Thorpe 4 days ago
5 mins read
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For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made.…
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Is there a future for marketing attribution with the demise of third-party cookies?
by Contributor 5 days ago
8 mins read
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Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
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What happens to email engagement when you change sender names?
by Contributor 5 days ago
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Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms.…
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Thank goodness we didn’t go all-in on the metaverse: The Media Roundup
by Media Voices 5 days ago
2 mins read
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Today’s roundup is brought to you by Esther  Meta’s metaverse is on the back burner It’s been a while since I led on a Meta story,…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Should we regulate social media platforms based on where they call home?

    The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …

  • Why more publishers need to be testing FLEDGE

    In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

view all guest columns

New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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