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February 2, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

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        A guide to the latest paywall innovations and strategies

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Digital Publishing Reader Revenue
3 mins read
Publishers: What does a successful subscription marketing team look like? access_time 2 hours ago
Audience Engagement Digital Publishing
2 mins read
How to win the battle for scarce time and attention: WAN-IFRA report access_time 20 hours ago
Audience Engagement Guest Columns
4 mins read
YouTube Shorts monetization: What creators need to know access_time 1 day ago
Digital Publishing Reader Revenue
2 mins read
Playing the reader revenue long game: The Media Roundup access_time 1 day ago
Top Stories
Digital PublishingReader RevenueTop Stories
5 mins read

“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

access_time2 days ago
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“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

by Faisal Kalim access_time2 days ago

Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve their North Star goals. “Wherever on the subscriptions journey a publisher is, achieving growth requires an efficient operating model to overcome a number of roadblocks,” states a new report by FT Strategies. The report, Organizing For Subscriptions Growth, is a followup to FT Strategies’ earlier reports, Towards your North Star and The Art and Science of Experimentation.  The first one details the North Star methodology for growing subscriptions – it was used by the Financial…

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Audience EngagementDigital PublishingTop Stories
6 mins read

“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer

access_time7 days ago
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“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer

by Jez Walters access_time7 days ago

“It’s not a time to be depressed, opportunities abound for publishers – just meet your audiences where they are.” In a wide-ranging interview with TMB’s President and CEO, Bonnie Kintzer, we discussed the media giant’s foray into FAST TV, as well as her thoughts on TikTok, video, and affiliate marketing. And, yes, TMB is experimenting with ChatGPT. Originally founded as Reader’s Digest Association in 1922, TMB (formerly known as Trusted Media Brands) is a North American multi-platform media empire with a global audience of over 200M. Under the stewardship of President and CEO Bonnie Kintzer, its turnaround from a Chapter 11…

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ChatGPT in journalism: Let’s not have an identity crisis

Publishers are in the driver’s seat. The AI is not in control, you are. With…

7 days ago
6 mins read
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Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

New INMA report takes a deep dive into Generative AI technology and the latest tools…

1 week ago
4 mins read
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Featured Articles

Publishers: What does a successful subscription marketing team look like?
by Peter Houston 2 hours ago
3 mins read
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The most successful publishers dedicate marketing teams to growing reader revenue Effective subscriber acquisition and retention are critical for any publisher trying to build a…
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How to win the battle for scarce time and attention: WAN-IFRA report
by WNIP 21 hours ago
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WAN-IFRA, the World Association of News Publishers, has just released a report detailing how 15 European publishers used targeted content to eventually transform casual readers…
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YouTube Shorts monetization: What creators need to know
by Contributor 1 day ago
4 mins read
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Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now,…
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Playing the reader revenue long game: The Media Roundup
by Media Voices 1 day ago
2 mins read
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Today’s roundup is brought to you by Esther  At The Seattle Times, 70 percent of revenue now comes from readers I always love looking at how…
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The State of (Dis) Union: Insights from the WEF in Davos
by Contributor 1 day ago
3 mins read
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The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker,…
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“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals
by Faisal Kalim 2 days ago
5 mins read
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Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve…
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AI automation: Publishers deliver more for less
by Peter Houston 2 days ago
3 mins read
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AI automation can reduce costs and increase ROI for publishers in two key ways Tightening economic conditions are adding to the commercial challenges publishers face.…
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Buzzfeed, AI and Wall Street: The Media Roundup
by Media Voices 2 days ago
2 mins read
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Today’s roundup is brought to you by Peter  Buzzfeed, AI and Wall Street  Writing for The Atlantic, Damon Beres has an opinion on the news that…
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American Journalism Project and Google News Initiative launch incubator to seed news startups
by WNIP 2 days ago
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The 18-month incubator will support the development and launch of nonprofit news projects in a bid to help stem the decline of local news across…
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Opportunities for publishers in the Metaverse: 4 practical strategies
by Twipe 3 days ago
5 mins read
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We reflect on 2022’s developments between publishers and the Metaverse, and look ahead to the future of Metaverse and Publishing in 2023, providing 4 practical…
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The Future of Publishing: AI, digital transformation and the biggest challenge ahead
by Contributor 3 days ago
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In thinking about the future of publishing, AI provides many opportunities beyond ChatGPT. Here are some of the best strategies and tactics that are driving growth…
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How publishers can weather the economic storm in H1
by Contributor 3 days ago
4 mins read
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Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
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BuzzFeed and Meta seek new fortunes in the creator economy: The Media Roundup
by Media Voices 3 days ago
2 mins read
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Today’s roundup is brought to you by Chris  Meta pays BuzzFeed millions to generate ‘creator content’ for Facebook and Instagram Loads of news coming out of…
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7 lessons for publishers, from 7 different subscription businesses
by The Audiencers 6 days ago
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Whether it’s bicycles, movies, music, software or newspapers: We use all of these on a subscription basis nowadays. The subscription economy is probably one of…
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AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery
by WNIP 6 days ago
4 mins read
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AA/WARC yesterday reported that UK advertising spend increased by 4.3% between July and September 2022, following on from last week’s IPA Bellwether results that showed…
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Times may be tough but luxury sector publishing is booming: The Media Roundup
by Media Voices 6 days ago
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Today’s roundup is brought to you by Esther  The impact of layoffs on those left behind It’s been yet another brutal January. Yesterday, Dotdash Meredith were…
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6 reasons why regional publishers should block international website traffic
by Eric Shanfelt 6 days ago
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The increasing international web of convoluted privacy laws as well as the levels of junk traffic and cyber problems from specific geographic regions make geo-locking a…
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“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer
by Jez Walters 7 days ago
6 mins read
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“It’s not a time to be depressed, opportunities abound for publishers – just meet your audiences where they are.” In a wide-ranging interview with TMB’s…
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share
ChatGPT in journalism: Let’s not have an identity crisis
by Contributor 7 days ago
6 mins read
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Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the…
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AI will play a major role in publishing: Bo Sacks
by Contributor 7 days ago
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AI will become to be an essential and necessary media tool; it has the potential to significantly improve efficiency and effectiveness in the publishing industry…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • YouTube Shorts monetization: What creators need to know

    Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lucrative channel for publishers. Victor Potrel, Vice President of Content Distribution at TheSoul Publishing explains more… From February …

  • The State of (Dis) Union: Insights from the WEF in Davos

    The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended the recent World Economic Forum. A panel comprising the World Media Group’s top international journalists gathered in London earlier …

  • How publishers can weather the economic storm in H1

    Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …

view all guest columns

New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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