Best paywall examples, in 2023

Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take away...

Will your paywall kill your website traffic (and ad revenue)?

How a paywall actually increases the quality of your readership, the targeting of your ads, and the growth of your revenue Learn why you don’t need to be afraid of the paywall in this video with Leaky Paywall’s Pete Ericson and the Paywall Project’s Tyler...

Publishers: Best registration wall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion strategy that's been growing in popularity over recent years - registration walls. And it's pretty clear...

Micropayments might help publishers sell subscriptions

Users that pay for individual articles could be the best bet for long-term subscription sales Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention is important once you have the business, but signing new customers up has to be the starting point in...

Micropayments: The missing link to faster digital subscriptions growth

20% of micro-payers, who have made three to four micropayments, ultimately purchase yearly memberships The end goal of the news subscription business is to increase the lifetime value of each customer and acquire more subscribers. The big question, though, is when does the journey of a paying...

Half of US readers bypass paywalls: The Media Roundup

Paywall dodgers: Half of U.S. consumers attempt to get around publishers’ paywalls Okay, hands up who’s ever opened an article in incognito mode to get around a metered paywall? Or who has given up on a website entirely rather than give over details to a...

How to limit the risk of a paywall on SEO: Checklist for publishers

Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add a paywall into the mix. Blocking methods, Google recommendations, paywall types… It's a lot to...

How 4 publishers are balancing paywalls and advertising

Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era. The room was packed, showing...

Publishers: How to optimize subscription conversion rates on mobile

While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content sites on mobiles, but very few conversionsMany might only think of the conversion funnel itself...

Publishers: How to optimize your cookie consent rates

Optimize your consent rates to respect user data privacy and increase ARPU (Average Revenue Per User) simultaneously TL;DR:Optimize consent banner designKeep users informed - transparency is keyEmploy a cookie wall with alternative to give users a choice whilst increase revenuePrioritize a first-party data strategy Consent...

Publishers: Best paywall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing...

Publishers: 10 reasons to develop a digital subscription strategy

Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst...

Publishers: 6 ways to optimize your paywall conversion rates

Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that requires diversification. By converting readers into subscribers, you develop a predictable and recurring monetization stream that's significantly more reliable than ad-only...

Best membership strategy examples 2022

Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst producers of all types of digital content. And it’s easy to see why… First-party data...

Increase Subscription Conversion Rates: An optimized framework for digital publishers

A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short: Tracking overall conversion rates is valuable, but it isn't suited to the publishing industry. Instead, it's highly more effective to combine engagement and conversion to create a 5-step conversion journey,...