Revenue streams, and the publishers who love them
…publisher to publisher, depending on the audience: Metered Paywall: Having a paywall pop-up after a certain amount of articles read per month by a user. It’s one of the most…
Search Results for: metered paywall
Popular news aggregators are now focusing on regional content, driving substantial traffic for publishers
…consume articles according to their limit (in case of metered paywall). Publishers do not have to pay for being featured. For participating publishers, being available on Flipboard will give them…
Why local news outlets struggle with digital subscriptions
Comparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely different industries. On the one hand you have the national…
Subscription supports our mission: WPR’s founder
…interested in if they provide their email address. Unlike many subscription-supported publishers, we don’t have a metered paywall that allows a user to read X articles per month for free…
Why The Information’s paywall strategy is so successful
…metered paywall, the kind that was pioneered by The New York Times and later adopted by hundreds of other companies. Publishers love this model because of how it monetizes a…
Micro-content: The whats and whys for publishers
…content get served additional content based on what articles they interacted with in the past. The goal is to get them to hit the metered paywall and convert to paying…
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy report lays out a roadmap for the rest
…Times, and The Telegraph have got millions of subscribers using this strategy. Dynamic paywalls are a variant of the metered paywall. They are data driven and customize users’ access to…
Platforms offer olive branches with subscription initiatives and news payments to tempt publishers back
After a rocky 2018, the big tech companies spent much of 2019 once again vying for publishers’ attention. But with publisher trust at an all-time low, will new initiatives…
The must-read publishing stories you may have missed this week
…publishers adopted them in the early 2010’s. Since then, we’ve seen a number of iterations, the most popular being the metered paywall which has dominated publisher strategies. However, as conditions…
Business Insider’s fascinating approach to paywalls and free content
As we embark on a new decade, I think it’s safe to say that the metered paywall’s best days are firmly behind it. This method of charging readers for news…
“Increasing the value of membership until it’s a bargain”: Quartz’s secret sauce
Quartz, the business news site founded in 2012 with an ad-supported model, introduced memberships last year. The move was followed by the addition of a metered paywall early this year….
Why it’s so hard to scale paid podcast subscriptions
…The New York Times launched its metered paywall in 2011, many questioned whether consumers would ever pay for online news. Skip forward eight years, and not only has the Times…
Financial Times launches FT Strategies to help publishers create a “future-proofed media business”
…Nikkei Inc., has been called “a paper with a plan.” Circa 2007, the news media brand pioneered a metered paywall and focused on a subscription-based business model. Over the course…
70% of FT readers are outside UK: Here’s how it’s driving global growth
…metered paywall. This led to the launch of a trial offer which allows readers a month’s unlimited access to the site for $1 (£1 for UK readers). The program has…
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito…
The New York Times is struggling on the digital front
On Aug 7, the New York Times reported it had reached a record high in the number of paid subscriptions—digital and print—with 4.7 million people paying for the publisher’s…
7 publishing stories you may have missed over the summer
In the first episode back after the summer break, the Media Voices team dive into some of the stories you may have missed while you were sunning yourself somewhere…
Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering
…publishers. Wired.com has had success with a metered paywall, where visitors can view a specified number of stories before they are required to purchase a subscription. Dynamic paywalls are showing…
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing…
The Must-Read Publishing Stories You May Have Missed Aug 2nd 2019
Publisher triples revenue through Snapchat, Google unlocks 33% of publisher paywalls, and more Hit a metered paywall? Go incognito… A number of major publishers like the New York Times, The…