Four years after the global lockdown, B2B travel brand Skift is thriving thanks to its high-quality niche content, technologically-driven innovation and intelligent subscription protocols. Jason Clampet, the company's chief product officer, tells Ashley Norris that agility and flexibility are key to a successful B2B media...
We continuously pore over press releases to choose our ‘Press Release of the Week’. Our latest selection, a partnership announcement by audience engagement specialist Viafoura and subscription suite Poool, opens new avenues for audience engagement and retention, for example, deploying smart paywalls and registration walls...
Carolyn Morgan is Founder of Speciall Media, working with small and mid-sized specialist publishers to develop digital strategy and establish new revenue streams. In this feature, written for Mx3's Collectif, she outlines what publishers need to evaluate and implement in their overall digital subscription strategy....
The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared in my last article. Instead of comparing the number of website visits to the number of digital subscribers, Press Gazette...
The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. ???? Listen to this article The gathering felt like a family reunion meant...
Let’s talk about benchmarks… If two publishers have the same number of digital subscribers, it’s far from clear that both titles can talk about comparable success in digital sales. For example, if Publisher A has 13,000 digital subscriptions and Publisher B does too, then Publisher...
Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take away...
How a paywall actually increases the quality of your readership, the targeting of your ads, and the growth of your revenue Learn why you don’t need to be afraid of the paywall in this video with Leaky Paywall’s Pete Ericson and the Paywall Project’s Tyler...
Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion strategy that's been growing in popularity over recent years - registration walls. And it's pretty clear...
Users that pay for individual articles could be the best bet for long-term subscription sales Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention is important once you have the business, but signing new customers up has to be the starting point in...
20% of micro-payers, who have made three to four micropayments, ultimately purchase yearly memberships The end goal of the news subscription business is to increase the lifetime value of each customer and acquire more subscribers. The big question, though, is when does the journey of a paying...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
Paywall dodgers: Half of U.S. consumers attempt to get around publishers’ paywalls Okay, hands up who’s ever opened an article in incognito mode to get around a metered paywall? Or who has given up on a website entirely rather than give over details to a...
Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add a paywall into the mix. Blocking methods, Google recommendations, paywall types… It's a lot to...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era. The room was packed, showing...
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can minimize the impact of paywalls on SEO. There is a lingering concern as more and more publishers put up paywalls...
While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content sites on mobiles, but very few conversionsMany might only think of the conversion funnel itself...
Optimize your consent rates to respect user data privacy and increase ARPU (Average Revenue Per User) simultaneously TL;DR:Optimize consent banner designKeep users informed - transparency is keyEmploy a cookie wall with alternative to give users a choice whilst increase revenuePrioritize a first-party data strategy Consent...
