Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take away...
How a paywall actually increases the quality of your readership, the targeting of your ads, and the growth of your revenue Learn why you don’t need to be afraid of the paywall in this video with Leaky Paywall’s Pete Ericson and the Paywall Project’s Tyler...
Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion strategy that's been growing in popularity over recent years - registration walls. And it's pretty clear...
Users that pay for individual articles could be the best bet for long-term subscription sales Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention is important once you have the business, but signing new customers up has to be the starting point in...
20% of micro-payers, who have made three to four micropayments, ultimately purchase yearly memberships The end goal of the news subscription business is to increase the lifetime value of each customer and acquire more subscribers. The big question, though, is when does the journey of a paying...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
Paywall dodgers: Half of U.S. consumers attempt to get around publishers’ paywalls Okay, hands up who’s ever opened an article in incognito mode to get around a metered paywall? Or who has given up on a website entirely rather than give over details to a...
Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add a paywall into the mix. Blocking methods, Google recommendations, paywall types… It's a lot to...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day masterclass on the strategies, solutions and ideas they need to thrive in the digital era. The room was packed, showing...
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can minimize the impact of paywalls on SEO. There is a lingering concern as more and more publishers put up paywalls...
While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content sites on mobiles, but very few conversionsMany might only think of the conversion funnel itself...
Optimize your consent rates to respect user data privacy and increase ARPU (Average Revenue Per User) simultaneously TL;DR:Optimize consent banner designKeep users informed - transparency is keyEmploy a cookie wall with alternative to give users a choice whilst increase revenuePrioritize a first-party data strategy Consent...
Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing...
Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst...
Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that requires diversification. By converting readers into subscribers, you develop a predictable and recurring monetization stream that's significantly more reliable than ad-only...
Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst producers of all types of digital content. And it’s easy to see why… First-party data...
A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short: Tracking overall conversion rates is valuable, but it isn't suited to the publishing industry. Instead, it's highly more effective to combine engagement and conversion to create a 5-step conversion journey,...
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy Should this article be free or reserved for subscribers? It's a common question for publishers launching a freemium model, one of the most popular approaches for...
