Despite rumblings from various regulatory authorities, any change is likely to be slow in coming, and no one is sure just how effective it will be. In short, with time running out as AI barrels towards us, there is a need for the publishing industry...
While publishers' approach to OpenAI scraping publisher content may seem fragmented, from The New York Times suing OpenAI and Axel Springer doing a deal with OpenAI on its content, it's all part of natural friction that occurs around any substantial technological innovation. While a "unified...
Will Elon Musk's X tank in 2024 and go bankrupt? And what are the chances Musk will still own the platform he bought as Twitter and rebranded? Will generative AI come for our jobs? How powerful will it become? How wide will the schism between...
The Independent Publishers Alliance, a non-profit community of independent publishers in the UK, has announced the launch of an independent ad marketplace to compete with the larger networks and tech giants. The Independent Publishers Alliance, a growing network of independent publishers founded to promote and...
This is an excerpt from our free-to-download report, Innovation in news media and journalism The impact of COVID-19 has accentuated and accelerated underlying structural issues, catapulting the industry into a new and uncertain future much quicker than anticipated. To survive, nevermind flourish, in this environment, strategic innovation —...
UK news publisher ad alliance, The Ozone Project, which enables brands to reach trusted premium environments from a single buying point, has announced BuzzFeed UK and HuffPost UK as the latest premium partners to join the project in a partnership brokered with BuzzFeed, Inc. The...
At ISOJ, stories of collaboration on viability, fact-checking, free expression The International Symposium of Online Journalism (ISOJ) has been a showcase of media innovation since its launch in 1999 by Rosental Alves, director of the Knight Center for Journalism in the Americas at the University of Texas, Austin. I’ve...
5 things to consider when working with advertising partners on content-led marketing campaigns Every year, the World Media Group releases its Global Content Marketing Futures survey, a report into how international, content-led marketing strategies are adapting to new challenges and opportunities. This year’s survey, which...
International Women's Day seems like a fitting time to discuss the relationship between gender and media business performance. MDIF’s 25 years of experience in supporting independent media shows us that a women-focused approach in areas such as content strategy, audience engagement, revenue management, and product...
Lessons from B2B publishing, start-ups and emerging markets — and the nine strategic principles they embody The impact of COVID-19 has accentuated and accelerated underlying structural issues, catapulting the industry into a new and uncertain future much quicker than anticipated. To survive, nevermind flourish, in this environment,...
We are delighted that 2021 has seen a successful start for The Alliance. We wanted to use this opportunity to communicate with you our plans for membership in 2022. Membership benefits to the Independent Publishers Alliance 2022 include... Exclusive invitations to the quarterly Alliance eventsExclusive...
The digital space is all too familiar with issues caused by misinformation and disinformation. So far, attention has mostly focused inwards; looking at the part advertising plays in funding unreliable content and spend siphoned from quality publishers. But while strong concerns around revenue are understandable,...
The Independent Publishers Alliance held its second event on 30th September as dozens of independent publishers took the well-trodden path to the Crown and Two Chairmen in London’s Soho. The 'Crown and Two' has, down the years, played a key role in many media movements,...
The Independent Publishers Alliance was established in early 2021 to support, represent and connect independent publishers and to advocate for their interests. It focuses on publishers falling within the following parameters: Members are Independent PublishersMembers have a strong digital presenceMembers are not Private Equity or...
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading - dozens of independent publishers gathered together to discuss how they can best prepare for future changes within the advertising trading ecosystem. The event was held under...
The must-read publishing stories you may have missed this week Are you sitting on a treasure trove? If you're a magazine publisher, the answer is likely to be 'yes'. Magazine back issues are growing to be a fertile source of revenue for publishers willing to...
Google’s intention to deprecate the use of third-party cookies on Chrome (and then postpone the decision to 2023), is yet another clear demonstration that publishers should be taking back control of their own commercial future and destinies. The industry has been given “Extra Time” to...
Following the UK launch of The Independent Publishers Alliance (The Alliance) in March of this year, its founders outline the latest developments and initiatives for the remainder of 2021. The Independent Publishers Alliance (The Alliance) started in earnest earlier this month by hosting 3 roundtables...
Independent Publisher Alliance moves forward, ad spend to rise sharply, and more... Independent Publisher Alliance moves forward Last month we helped launch the Independent Publisher Alliance, an initiative aimed at giving mid-size UK publishers a larger voice and to use its collective strength to collaborate and...
Living in a post-cookie world may seem daunting for publishers, but the advice from tech providers is unanimous: by looking into alternatives in good time and working collaboratively where appropriate, publishers can help brands get even closer to their audiences. By being prepared, remaining transparent...
