The Audiencers' Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more cognisant of user needs and their potential to subscribe. The end result? More conversions and increased revenue. Making your paywall dynamic means...
The media face so many challenges that it is hard to focus on just one problem, Kritasha Gupta, head of business development at the Financial Times, tells Ashley Norris. But, she emphasises, we need to go always go back to what the audiences want. Can...
Four years after the global lockdown, B2B travel brand Skift is thriving thanks to its high-quality niche content, technologically-driven innovation and intelligent subscription protocols. Jason Clampet, the company's chief product officer, tells Ashley Norris that agility and flexibility are key to a successful B2B media...
If subscriptions falter, paywalls crumble. Publishers will be forced to diversify revenue streams - again. Piet van Niekerk reports. Subscriptions are part of a strong revenue strategy, but not an entire revenue strategy in itself. Publishers will need to move beyond display advertising. Legacy publishers...
I’ve sat through my fair share of publishing industry conferences, congresses, and fireside chats. The number of times I had to endure CEOs, CCOs, CTOs, in fact, any old O, lamenting the day they started to “give away content for free” is a multiple of...
Carolyn Morgan is Founder of Speciall Media, working with small and mid-sized specialist publishers to develop digital strategy and establish new revenue streams. In this feature, written for Mx3's Collectif, she outlines what publishers need to evaluate and implement in their overall digital subscription strategy....
The Audiencers is a B2B publication by Poool (a membership and subscription tech platform). Armed with a rich data set of statistics from its users, our Podcast of the Week sees The Audiencers Editor-in-Chief, Madeleine White, discuss some of the very latest subscriber trends. TL;DR: If you're...
10 ways to combat churn and improve subscription retention rates To thrive in today’s competitive media landscape, publishers must make subscription retention a priority. Subscription businesses rely on recurring revenue from loyal customers, but many publishers struggle with churn, where a high percentage of subscribers...
The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared in my last article. Instead of comparing the number of website visits to the number of digital subscribers, Press Gazette...
Elon Musk’s recent Tweet sparked some excitement in the micropayments space. It triggered a response from Ben Thompson in his podcast episode on Sharptech.fm. This article is to address his concerns about micropayments and identify the fallacies in the arguments of other media pundits like...
Today's roundup is brought to you by Esther “Generative AI could hinder subscription efforts”: Toolkits Subscription Snapshot Q2 2023 Subscriptions insights consultancy Toolkits has released its latest Subscriptions Snapshot, which WNIP has helpfully rounded up the key points from here. Retention initiatives are a top priority,...
Subscriptions Academy, a collaboration between the Google News Initiative (GNI) and FT Strategies, introduced a program in India helping publishers evolve reader revenue models. This feature explores a number of key learnings from The Times of India. Last year, FT Strategies introduced a program in...
The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. ???? Listen to this article The gathering felt like a family reunion meant...
For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general...
Today's roundup is brought to you by Esther How DC Thomson surpassed 25,000 paid digital subscriptions I'm actually going to link to two stories about this milestone from DC Thomson. The first, linked above, is from the INMA and looks at how the shift in the newsroom happened...
Let’s talk about benchmarks… If two publishers have the same number of digital subscribers, it’s far from clear that both titles can talk about comparable success in digital sales. For example, if Publisher A has 13,000 digital subscriptions and Publisher B does too, then Publisher...
Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take away...
Micropayments, macro problems After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls. When they used to complain about having to pay to read an article, I would agree, telling them that publications will drop the...
How a paywall actually increases the quality of your readership, the targeting of your ads, and the growth of your revenue Learn why you don’t need to be afraid of the paywall in this video with Leaky Paywall’s Pete Ericson and the Paywall Project’s Tyler...
Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion strategy that's been growing in popularity over recent years - registration walls. And it's pretty clear...
