Best paywall examples, in 2023

Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a paywall in 2023, analyzing the type of model employed and what you can take away...

Will your paywall kill your website traffic (and ad revenue)?

How a paywall actually increases the quality of your readership, the targeting of your ads, and the growth of your revenue Learn why you don’t need to be afraid of the paywall in this video with Leaky Paywall’s Pete Ericson and the Paywall Project’s Tyler...

Publishers: Best registration wall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion strategy that's been growing in popularity over recent years - registration walls. And it's pretty clear...

Podcasts and newsletters: 5 similarities and 1 huge difference

In the ‘Newsletters’ episode of our Media Moments 2022 podcast series, we touched on the similarities between newsletter publishing and podcasting. We all agreed, for once, that both have played an important part in the continued democratisation of content creation. Podcasts and newsletters share the...

How to limit the risk of a paywall on SEO: Checklist for publishers

Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add a paywall into the mix. Blocking methods, Google recommendations, paywall types… It's a lot to...

Publishers: 10 things you should know about AI in journalism

When I was asked to give a talk about AI in journalism at Media Party, I panicked. How do I share what I learned in four years on such a huge topic, in just twenty minutes? After the initial panic, I started reflecting on what were the...

‘Phenomenally exciting time’ for media: The Media Roundup

How four publishers are balancing paywalls and advertising Esther was at Press Gazette’s first Future of Media Technology Conference last week, tweeting proof from a busy room that in-person events are back. Her piece for What’s New in Publishing highlights the opening session, covering revenue strategies for...

Publishers: How to optimize subscription conversion rates on mobile

While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content sites on mobiles, but very few conversionsMany might only think of the conversion funnel itself...

Publishers: Best paywall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing...

What Axios got right about free-to-access articles: The Media Roundup

4 things Axios did right Why didn’t Axios suffer the same fate as many other digital media startups? That’s what Simon Owens is asking in this in-depth look at the rise and rise (and sale) of the newsletter-based digital news outlet. There’s a lot to...

Publishers: 10 reasons to develop a digital subscription strategy

Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst...

Publishers: 6 ways to optimize your paywall conversion rates

Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that requires diversification. By converting readers into subscribers, you develop a predictable and recurring monetization stream that's significantly more reliable than ad-only...

Best membership strategy examples 2022

Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst producers of all types of digital content. And it’s easy to see why… First-party data...

Increase Subscription Conversion Rates: An optimized framework for digital publishers

A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short: Tracking overall conversion rates is valuable, but it isn't suited to the publishing industry. Instead, it's highly more effective to combine engagement and conversion to create a 5-step conversion journey,...