Digital subscription strategies: the seven questions you need to ask
…– this is used to tailor the paywall experience, offering sample content to people less likely to subscribe, and a hard paywall for those deemed more likely to subscribe. 7:…
Search Results for: hard paywall
Why The Information’s paywall strategy is so successful
…employs a “freemium” model in which the vast majority of the site’s content is made available for free, while a smaller subset of articles are placed behind a hard paywall….
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy report lays out a roadmap for the rest
More and more publishers are putting up paywalls because ad revenues continue to reduce. According to a new report, “roughly 76% of publishers have a paywall in place, however,…
Why publishers are adding registration walls to their subscription journeys
Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a…
The must-read publishing stories you may have missed this week
…Athletic is essentially securing the most knowledgeable beat writers for every professional sports team and locking their content behind a hard paywall. Apple’s “News+ appears to be a flop,” and…
What The Athletic’s success teaches us about monetizing local news
…generate through subscriptions. The Athletic is essentially securing the most knowledgeable beat writers for every professional sports team and locking their content behind a hard paywall. The writers, in addition…
Why micropayments aren’t dead…yet
…with paywalls is that if every publisher put up a hard paywall overnight, people simply wouldn’t be able to afford to take out subscriptions to all of them. Many readers of…
6 trends from this year that publishers can capitalize on in 2020
…most popular web browser) that prevented publishers from detecting when readers were using incognito mode. This might lead to more hard paywall strategies in 2020 since only soft paywalls are…
Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher conversion rates and stronger…
Google unlocks 33% of publisher paywalls on July 30. This is what happens next.
…Chrome incognito loophole could “encourage more publishers to go all in on a hard paywall,” according to WARC, which in turn might frustrate searchers who would encounter more links that…
Death of the metered paywall: Google makes it official
A month ago, almost to the day, we reported that Chrome would make it easier to bypass paywalls. Google has now made it official, confirming that with the release…
Google’s Changes that Will Impact Publishers
…decide if they’re already focusing on a reader revenue strategy, then they may as well go all in with a hard paywall. Furthermore, as it becomes harder for publishers to effectively paywall…
SEO & Subscriptions: Frenemies?
…and regional outlets that are performing outstandingly, even with the hard paywall model. In the first quarter of 2019, The New York Times reached a new milestone by gaining more than 3.5…
Reducing subscriber friction: New universal login format shows potential
…to continuously log-in again.” UK’s The Times of London has a hard paywall that requires readers to enter details to access any content. Its Managing Director, Chris Duncan told Digiday…
Inside the Economist’s data-driven paywall evolution
…discover our content?” Fast-forward to early 2019, and The Economist is now behind a hard paywall. Readers can see just two paragraphs before being asked to register or log in….
“People willing to pay for news is growing”: Key findings from Reuters’ study on pay models
The Reuters Institute for the Study of Journalism has released a new report today on trends in adoption of paywalls by news organizations. The report, Pay Models for Online…
Could Medium one day employ 8,000 writers?
…the occasional Financial Times article, given that most of its content exists behind the newspaper’s hard paywall. Medium also works with professional freelance writers and journalists in a typical article…
How The New York Times’ free student subscriptions strategy will pay off
…seeing many local publishers iterating on a hard paywall model rather than letting a particular demographic in for free. Ultimately, it all comes down to whether free student subscriptions allow…
If we want publications like The Pool to survive, we have to be prepared to pay
…of course it’s impossible to say what would have really worked without understanding exactly what the company was facing during the last few months. A hard paywall is definitely one…
Should you add a paywall to your site?
…article before prompting the reader to pay. That’s called the ”hard paywall” and The Wall Street Journal is one of many publishers that use this tactic. Source: The Wall Street Journal Tactic #2:…