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March 22, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

        Read more
      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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The attention economy: Why news publishers are losing access_time 3 hours ago
Digital Publishing Reader Revenue
6 mins read
5 simple hacks for publishers to increase paywall conversion rates access_time 3 hours ago
Audience Engagement Digital Publishing
4 mins read
“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities access_time 1 day ago
Digital Publishing Platforms
3 mins read
How SEO automation can save publishers time and money access_time 1 day ago
Top Stories
Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time2 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time2 days ago

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

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Digital PublishingTop Stories
2 mins read

“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

access_time5 days ago
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

by WNIP access_time5 days ago

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations. Moreover, print advertising remains the most important income source. Significantly, the transition to digital has stalled. In the 2022-23 World Press Trends report launched this week, print revenues remained fundamental to the revenue operations of most news publishers. Of the 170 news publishers surveyed, print revenues still made up more than half of all income (54%). In most developing markets, the figure is even higher. In Africa, for example, print revenues – through both…

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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

1 week ago
3 mins read
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Immediate Media launches tailored video content via magazine QR codes

olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages…

1 week ago
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Featured Articles

The attention economy: Why news publishers are losing
by Contributor 3 hours ago
3 mins read
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This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
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5 simple hacks for publishers to increase paywall conversion rates
by The Audiencers 3 hours ago
6 mins read
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Thanks to our work with publishers from around the world, we’ve uncovered so many little tricks that, despite being simple to implement, will significantly increase…
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities
by Jez Walters 1 day ago
4 mins read
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Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key…
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How SEO automation can save publishers time and money
by Peter Houston 1 day ago
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SEO automation can save resources that could be better spent improving overall publishing strategies SEO can be a repetitive business, with the same tasks coming…
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Media companies have not reached their subscriptions peak: The Media Roundup
by Media Voices 1 day ago
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Today’s roundup is brought to you by Esther  Platforms don’t owe publishers a living. But they do owe them compensation. Here’s why There’s been a great…
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Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
by Contributor 1 day ago
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An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web…
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Publishers: 4 strategies to optimise paywall conversion
by Esther Kezia Thorpe 2 days ago
5 mins read
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For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made.…
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Is there a future for marketing attribution with the demise of third-party cookies?
by Contributor 2 days ago
8 mins read
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Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
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What happens to email engagement when you change sender names?
by Contributor 2 days ago
4 mins read
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Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms.…
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Thank goodness we didn’t go all-in on the metaverse: The Media Roundup
by Media Voices 2 days ago
2 mins read
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Today’s roundup is brought to you by Esther  Meta’s metaverse is on the back burner It’s been a while since I led on a Meta story,…
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¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?
by Jez Walters 2 days ago
6 mins read
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Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the…
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook
by WNIP 5 days ago
2 mins read
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The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers…
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Publishers: Redefining a healthy internet ecosystem
by Contributor 5 days ago
4 mins read
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The pending Department of Justice vs. Google adtech case will likely be pivotal in what happens in the future to the open web Most publishers…
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How can publishers adopt Web3 in 2023?
by Twipe 5 days ago
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Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the…
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Don’t believe the h.A.I.pe — GPT-4 is a poor replacement for journalists: The Media Roundup
by Media Voices 5 days ago
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Today’s roundup is brought to you by Christopher  Don’t believe the h.A.I.pe: GPT-4 is a poor replacement for journalists There was a fun – if concerning…
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“Glamorising the banality of life”: BeReal, the social media app you don’t know, but will soon
by WNIP 6 days ago
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A huge hit with GenZ, the photo-sharing app BeReal is potentially the next big thing in social with 32M downloads in the States and 10M…
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Shifts in the programmatic market could benefit publishers
by Peter Houston 6 days ago
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The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace…
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Only half of advertisers believe legitimate news doesn’t pose a significant brand safety risk
by Contributor 6 days ago
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Following 250+ interviews conducted in October 2022 with marketer and agency executives directly involved in the media brand selection decision, Advertiser Perceptions found that 75%…
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What makes good podcast artwork? — The Media Roundup
by Media Voices 6 days ago
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Today’s roundup is brought to you by Peter  BuzzFeed encourages reporters to write more stories Colour me confused. BuzzFeed has cut its newsroom by about 40%…
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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for
by WNIP 1 week ago
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Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for AI power but raises more ethical and copyright concerns. The…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

  • ¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

    Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …

  • 7 ways publishers benefit from white-label ad platform deployment

    For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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