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8 European publishers selected for Google News Initiative Subscriptions Academy 2022

The International News Media Association (INMA), Google, and FT Strategies have announced the eight publishers selected for the third edition of the Google News Initiative (GNI) Subscriptions Academy for Europe (previously Subscriptions Lab).

Building on the success of last year’s edition, the 2022 programme attracted applicants from publishers in 22 European countries. The eight participants that have been selected following a rigorous selection process are:

  • Handelszeitung (Ringier Axel Springer Schweiz), Switzerland
  • Dziennik Gazeta Prawna (INFOR PL SA), Poland
  • The Irish Times (Irish Times DAC), Ireland
  • La Repubblica (GEDI Digital SRL) Italy
  • Observador (Observador On Time), Portugal
  • Der Spiegel (Spiegel-Verlag) Germany
  • Hamburger Abendblatt (Funkemedien), Germany
  • Jutarnji list (Hanza Media), Croatia

The GNI Subscriptions Academy is an intensive eight-month programme that addresses every step of the digital subscriptions process, from discovery to conversion to retention. The programme is designed to strengthen and accelerate growth of subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

Earl J. Wilkinson, executive director and CEO of INMA, says, “During the past three years of INMA’s Readers First Initiative, news media publishers who are INMA members, on average, doubled their subscription base. At the same time, some brands grew faster – the 25% best-performing brands grew their digital subscriber base 7.5 times and revenue 3.2 times faster than the bottom 50%.

“The fastest-growing brands have built an engine for growth. This includes culture, strategy, structure, and workflows. In this year’s academy, we will share the best practices from the INMA network aiming at accelerating the transformation of the selected companies.”

To read the chief learnings from the previous two Academies, here are the summary reports: