For those who missed the event in real-time, we have now uploaded all six sessions from this year’s first-ever FIPP Insider New Zealand event online. They’re free to view and you can find a short guide to each individual session below.
FIPP kicked off July with our Insider New Zealand online event, in partnership with PressReader and the Magazine Publishers Association of New Zealand. Taking a bird’s-eye view of the current state of the New Zealand magazine media landscape at large, sessions were led by key speakers across two days in the areas of specialist brands, industry trends, innovation, research, and a look at how publishers around the world are now pivoting once more as we emerge from global coronavirus lockdowns.
Access the FIPP Insider New Zealand playlist here.
Building specialist media brands for enthusiasts, independently
Andrew Clurman, CEO & President, Active Interest Media, US
Times of great challenge also bring opportunity – hear from Andy as he talks about Active Interest Media’s success in targeting segments of passionate enthusiasts with multi-platform brands.
Stuff of legend
Sinead Boucher, CEO, Stuff, NZ
On May 31st 2020, Sinead became the owner of Stuff Ltd, having purchased the New Zealand media company for $1. Having already served as CEO of the business, the journalist and chief executive is focussed not only on making a profit, but also on providing an internal environment for her people to connect and flourish, as well an opportunity for them to purchase shares in Stuff themselves.
FIPP Global Media Trend Watch
James Hewes, CEO and President, FIPP
FIPP’s hot trends in media in the time of coronavirus – what survived, what didn’t and what we know about the future, casting a research-driven and wide-ranging eye over the current state of play in the global media industry today.
The Bright Side
Dr. Gavin Ellis, Media Consultant, Commentator and Researcher
The abrupt closure of Bauer’s New Zealand stable of magazines threw the industry into a state of shock and uncertainty. It’s an ideal time for self-examination and renewal. It is time for old operating models to be discarded and for new models to take their place. Foreign media moguls have had their day and it’s time for independents – the media squires – to shine. New Zealand can be a model for vibrant sustainable titles if it capitalises on the qualities that drive our magazine entrepreneurs.
What is happening out there?
Panel discussion: Nick Whitehead, Nielsen Associate Director; Samantha Firsow, IRI Market Consultant; Jason Schoeman, Kantar Client Director
The challenges and opportunities that bond publishers, brands and consumers: NZ research experts discuss how the pandemic has changed our mood and our habits.
Trusted Quality Content in the Locked-down World: a Conversation on the Post-Covid Future
Nikolay Malyarov, CEO, PressReader International; Steve Chapman, VP, Content Partnerships, PressReader
Examining content consumption trends over the past six months, the immediate effects of the global pandemic on the publishing industry in Aotearoa and a few other countries, and the positive outlook on new opportunities in the proverbial new normal. This is an interactive session to allow all participants to share their experiences during this existential crisis and to seek beneficial solutions through collective work.