What you need to know about TikTok, key takeaways from the Google News Initiative Summit, Apple News+ and piracy, and more
What you need to know about TikTok
It’s never easy to work out what the next big thing will be in the platform world. Instagram’s rise seems unstoppable for now, but inevitably it’ll be something shinier a few years down the line.
For publishers whose content works well on social media, there are a myriad of opportunities offered by platforms to reach new audiences and expand into ecommerce and more. It’s one reason we’ve highlighted TikTok this week; a social video app which has seen growth outside of China rocket over the past year.
Whether it’s TikTok, Snapchat, WeChat or the next up-and-coming platform, our mission at WNIP is to ensure you have all the information at your disposal to decide whether it’s something you should be considering.
As always, please feel free to reach out to us if there are areas you’d like us to cover – we’re here to be useful to you!
What’s new this week
From supporting increasingly advanced subscriber funnels to additional tools for WordPress through Newspack, Kevin Anderson draws out the initiatives from the GNI summit that publishers should be paying attention to.
|“TikTok represents uncharted territory”: What publishers need to know|
TikTok allows users to record and publish video clips of up to 15 seconds. It offers a variety of effects, filters, and stickers that they can use to enhance their videos.
|Media Voices celebrates 100 podcasts with a live London recording|
Empire’s Terri White, The Week’s Kerin O’Connor, PinkNews’ Ellen Stewart and Bibblio’s Mads Holmen will be joining the Media Voices team for their 100th episode.
|What we learned at 2019’s Digital Innovator’s Summit|
A killer line-up of world class media leaders presented the latest innovations from companies like Bloomberg, The New York Times, Axel Springer, and many more.
|Apple News+ and piracy (the colossus no one’s talking about)|
Not only are there dozens of specialized publishing-focused piracy sites, even the leading general ones have burgeoning sections for magazines and newspapers.
|For publishers diversifying into ecommerce, one crucial factor differentiates the winners|
While there are many reasons that can influence the success or failure of ecommerce strategies, customer focus plays a crucial role in all cases.
|Publishing in the world’s 2nd biggest market: Key trends|
Publishing in India is developing in a significantly different manner compared to the West.
|“Rumors, lies, and a waste of time”: Most users have lost trust in social media|
Yet in spite of what people say about social media, the survey also found that large majorities of those groups say that they use it at least once a day.
|Delayed Gratification co-founder Rob Orchard on the mission of ‘slow journalism’|
Rob Orchard – the co-founder and editor of the original slow journalism magazine Delayed Gratification – takes us through the mission of the magazine.
|To reach younger audiences, Instagram is the #1 choice (Facebook lags at #7)|
Reaching younger audiences on social platforms is more of a challenge, considering the number of platforms competing for their attention.
|How to microsegment your readers to drive subscriptions|
Imagine if you were able to microsegment your readers in the moment and understand which content to best show them to drive subscriptions.
|How live journalism is gaining traction and engaging audiences around the world|
The concept of live journalism is growing beyond its Pop-Up magazine roots, and expanding across North America and Europe.
|Conversations the news media industry needs to be having|
Fresh from the International Journalism Festival in Perugia, here are three conversations news media needs to be having now.
|Fox Networks Group’s DEEPSTATE Wins the Top Prize at the 2019 World Media Awards|
The winners of the 2019 World Media Awards were announced last night at an exclusive VIP event.
Download WNIP’s comprehensive new report—50 Ways to Make Media Pay—an essential read for publishers looking at the multiple revenue opportunities available, whether it’s to reach new audiences or double down on existing super-users. The report is free and can be downloaded here.