Audience Engagement Digital Publishing
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World Media Awards 2019 shortlist announced

The World Media Group* has unveiled its 2019 shortlist for the World Media Awards, revealing the best content-driven, cross-border advertising campaigns worldwide. This year’s awards attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

The entries were shortlisted by an international team of more than 30 senior jurors from leading advertisers, agencies and publishers, headed up by Co-Chairs Stacy Gratz, Global Media Director at Bacardi, Caroline Foster Kenny, CEO EMEA at IPG Mediabrands and Jim Piercy, Creative Director, Customer Studios EMEA/Asia at The Wall Street Journal.

Alex Delamain, President of the World Media Group and SVP, Head of Client Sales and Services at The Economist, added, “The World Media Group is focused on promoting and supporting the creation of engaging content, both journalistic and commercial – it is the overriding principle that drives everything that we do. This year’s award entries demonstrate exactly that commitment, showcasing content that disrupts, informs and entertains consumers.

The WMAs include a new category this year for ‘Content Leadership & Innovation’. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Christine Von Hoerde, International Media Management, Audi AG, has been hailed as the first ever winner and will receive her Special Award at this year’s WMAs Reception.

Co-Chair Stacy Gratz, said “Competition was fierce for the Content Leadership & Innovation Award and it was incredibly difficult to choose the final winner. Each contender has gone above and beyond to push the boundaries of what great content can achieve. They have all showed real bravery in creating human-centric stories that push emotional buttons and build strong, authentic brands. However, Christine Von Hoerde pipped the others to the post because she consistently demonstrated thought-leadership and an innovative flair, pushing the boundaries to establish new approaches in Audi’s marketing strategy.”   

The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 4th April. Tickets are available for purchase here.

All the winners will see their work celebrated in an exclusive advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

The 2019 shortlist:

Automotive

Brand/ Campaign Entered by
Audi e-tron: Bring the e-tron to the Digital Airwaves PHD Germany
Porsche: Porsche Carpool Karaoke PHD
Porsche Brand / Cayenne: Porsche – Sportscar Together Day PHD Global
Rolls Royce Cullinan: The Final Challenge – Cullinan Fox Network Group

Brand & Media Owner Partnership

Brand/ Campaign Entered by
Bombay Sapphire: The Creative Express OMD EMEA
Greater Copenhagen: The Codenhagen Challenge Copenhagen Capacity
Credit Suisse: The Power of Entrepreneurial Thinking Bloomberg Media Group
Samsung Galaxy Note9: Selling a Phone with Hidden Powers Starcom
Samsung Galaxy S9: Make Everyday Epic Starcom
Siemens: Reimagine the Game The Economist Group

Corporate Influencer

Brand/ Campaign Entered by
Amgen JAPAC: The Cost of Silence The Economist
Samsung: Next Mobile Economy WP BrandStudio, The Washington Post
Shell: Make the Future Live MediaCom

Financial Services

Brand/ Campaign Entered by
Astana Financial Centre: Astana Means Business Bloomberg Media Group
Barclays Corporate Banking: Tomorrow’s Europe Reuters Plus
Credit Suisse: The Power of Entrepreneurial Thinking Bloomberg Media Group
Deutsche Bank: The Economist Group Global Treasury Leaders Programme El Advisory
UBS: Linking Values to Investing Sparkfoundry

Lifestyle, Luxury & Fashion

Brand/ Campaign Entered by
Art Russe Saint-Émilion Grand Cru: The Art of Collaboration Bloomberg Media Group
Formula 1: Unleashing the World’s Greatest Racing Spectacle Wavemaker Global
Gemfields: Show Your True Colours LuxHub, Havas Media International
Pomellato: Looking Back, Striding Forward T Brand Studio, The New York Times
Rolls Royce Cullinan: The Final Challenge – Cullinan Fox Network Group

Media & Entertainment

Brand/ Campaign Entered by
DEEP STATE: Deep State Pan-European Marketing Campaign Fox Network Group
EA Sports’ FIFA19: Champions Play Fearless Electronic Arts
Formula 1: Unleashing the World’s Greatest Racing Spectacle Wavemaker Global

Technology & Telecoms

Brand/ Campaign Entered by
Intel: Forbes AI with Intel Forbes Media
Omen: The Waiting Customer – Geo Targeting + Retargeting PHD Global Business
Samsung: Next Mobile Economy WP BrandStudio, The Washington Post
Siemens: Reimagine the Game The Economist Group

Travel & Tourism

Brand/ Campaign Entered by
Big Bus Tours: Oban International & Big Bus Tours – Driving Fast, Long-term Sustainable Growth Around the World Oban International
Greater Copenhagen: The Codenhagen Challenge Copenhagen Capacity
Incredible India: CNBC Catalyst and Incredible India CNBC Catalyst
Korean Air: Pinpoint Precision T Brand Studio, The New York Times
Visit the USA: America’s Musical Journey Brand USA
Visit the USA: Hear the Music, Experience the USA Brand USA

For full details of shortlisted entries go to http://world-media-group.com/awards/.

*About the World Media Group: World Media Group is a strategic alliance of the world’s leading publications which incorporates The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal, The Washington Post and associate members: Moat, Smartology and The Smithsonian.  Its aim is to promote award-winning journalism and the role of international media.

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