Digital Publishing
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The must-read publishing stories you may have missed this week

Medium’s ‘pivot from advertising’ two years on, why publishers are focusing on more evergreen content, and more…

The ‘new Medium’ turns two.

It’s been just over two years since Twitter co-founder and Medium CEO Ev Williams cut Medium’s staff by a third, and wrote a lengthy article about how the company would pivot away from advertising.

Their journey to find an alternative business model since then has been far from straightforward, and unlike Facebook and many of the other platforms, Medium isn’t shying away from being labelled a ‘publisher’.

This week’s feature from Simon Owens gives a comprehensive overview of Medium’s journey over the past two years, and how the financials seem to be working out for writer payouts.

At the moment, there are still a number of real issues with publishing to the platform to make it a reliable source of income for writers and publishers. Whether it’ll be able to overcome these and make serious progress towards becoming a sustainable platform remains to be seen.

@WNIP

Could Medium one day employ 8,000 writers?

The average journalist makes about $46,000 per year, so that means Medium, if it hit Williams’s goal, would be paying the equivalent of 8,000 journalists’ salaries. The platform certainly has the scale to make its 10 million subscriber goal seem plausible.

What’s new this week

With 100 newsrooms on board, Civil launches blockchain-based publishing platform
Yesterday Civil launched its cryptocurrency token CVL, opening up its platform for publishers, journalists, and readers across the world.
Readers consume content differently now, say neuroscientists: Here’s how publishers can benefit
Publishers who are able to build trust and save readers’ time through brief and timely content updates stand a better chance of growing a loyal and paid subscriber base.
Trump Inc. senior producer Meg Cramer on the opportunities of a political podcast
Meg Cramer takes us through why a podcast can ask questions while an article must provide answers, and why great journalism transcends mediums.
Malware and redirects: Publishers need to protect customers now more than ever
The technological advances to increase advertising efficiency are the same ones targeted by bad actors who move at a faster pace in order to keep their revenue streams flowing.
“Who is standing up for the publisher?”: Media companies speak out on Brexit impact
FIPP spoke to Matt Kelly, editor of The New European, alongside a number of other leading voices from the UK and international publishing industry, to get their views on Brexit.

68% of news publishers to produce more “advertiser-friendly” evergreen content this year, study finds

This shift in strategy is a direct response to market conditions. Although news content is expensive to produce and difficult to monetize, its shelf-life has decreased over time—to just hours or minutes—with the news cycle spinning quicker than ever.

How The New York Times’ free student subscriptions strategy will pay off
The New York Times is employing a strategy that more publishers can and should emulate: It’s giving its news away for free – to 3 million students.
“Stand strong in front of this tsunami of poison and threats”: Report from the India news conference
The World Association of Newspapers and News Publishers (WAN-IFRA) hosted the 8th edition of its Digital Media India (DMI) conference late February in Mumbai.
TIME begins production on epic immersive, virtual reality experience
The new immersive, virtual reality project, The March, offers audiences the experience of the historic March on Washington for Jobs and Freedom, in a room-scale VR experience. 
How can newspapers build trust?
Researchers found that adding a box to news articles explaining the journalistic process significantly bolstered trust across 11 different attributes.
Opinion: Design thinking in Publishing and Media
Design Thinking is a creative problem solving approach, adapted to help businesses innovate by Stanford University’s Design School and IDEO in the late 80’s and early 90’s.
Reinventing the newspaper for the digital age
Editions are the core of what publishers have been perfecting for hundreds of years, refining the design and hierarchy in to what we know today as the newspaper.
How integrating analytical and editorial teams drives subscriptions
Data allows publishers to better serve their readers and, as a result, better profit from true engagement.

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